Do you know what a #brand is?
We all hear this word countless times every day, and our inboxes, texts and social media feeds are bursting with a daily stream of offers from them, but how many of us could offer up a ready definition if asked?
When I do see content creators take on this challenge, it's so fast you might miss it if you blink.
A quick nod to the elephant in the room and then it's on to the lessons about sales funnels, SEO or how to create the best social media post.
On one hand, I get it.
It's not their job to wade through the jungle of implications and misinformation around such a broad and ubiquitous term.
And, their focus is on showing you a quick solution to some small part of the bigger puzzle.
That's the role they've chosen and I have no issue with that.
They've got brands of their own to think about.
On the other hand, how can you manage something you can't clearly picture in your head or promote something you can't put into words?
Shouldn't that be the first and most important step?
If you don't know what your brand is and what is does, how will anyone else ever understand it?
And, what good is all this promised attention if you don't know what to do with it?
So, I ask you again.
Do you know what a brand is?
If you're interested in my answer, and spending some time together figuring out what this word means for you, check out my new online course, Start Managing Your Brand Like A Pro.
It's a free 30-minute introduction created to give anyone who's interested a simple, actionable definition of what a brand is, how brands work from the ground up, and how to begin managing yours effectively.
I look forward to connecting with you soon.
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#everydaybranding #thebrandcaretakermentality #brandmanagement