Nielsen reposted this
🌈🌟Nielsen research reveals that LGBTQ+ consumers crave authentic and inclusive brand engagements, but 63% feel misrepresented in media. Our findings show 50.5% of LGBTQ+ audiences emphasize the importance of avoiding stereotyping in ads. To truly connect, marketers must be genuine year-round. Check out our latest LGBTQ+ insights! https://bit.ly/45YeSWg
Priyanka Jani
1mo
I want job here
Editorial Director | Digital Storytelling Innovator | Filmmaker
1mo“Marketers must be genuine year-round.” This—along with the avoidance of stereotyping—is paramount. To achieve this, all teams, in marketing and throughout a company, must have multilateral diversity in thought, professional and personal background, ethnicity, gender, and more.