NielsenIQ’s Post

As the beauty industry embarks on a transformative journey, the path to success is illuminated by understanding and leveraging global beauty trends. Our freshly published Beauty Buzz blog, "Use Global Beauty Trends to Sculpt Your Strategy," serves as your compass in navigating these evolving landscapes. Whether you're refining your existing strategy or brainstorming a new one, our insights provide a gateway to becoming an industry frontrunner. 👉 Click to read the full insights and begin crafting strategies that not only follow but lead market trends: https://lnkd.in/eWwQ4mdC

finding your niche in the beauty industry could be difficult. Tip: listen to your consumers, 63% of consumers look for clean beauty, (clean hub) More than 50% of Gen Z carefully consider the ingredients in beauty products before making a purchase (tech target) that should guide you on how to find your niche to read more, visit https://lnkd.in/dnjqUd2D

Let's explore the beauty of global markets together. Want to learn more about the global beauty market? Connect with me to discuss opportunities and challenges. Join the conversation! #BeautyIndustry #BeautyInnovation #GlobalBeautyTrends #IndustryUpdate

Recognizing the consumer as an individual has never been more essential in the beauty world. As we continue to take strides towards hyper-personalization, the definition of consumer segments is undergoing constant transformation, as factors such as age, social status, and an array of factors come into play when addressing the beauty consumer today. As the demand for more representation and diversity continues to grow, an infinite combination of factors creates a challenge for brands: how can a brand address its consumers on a personal level when so many factors layer one on top of another to make a unique individual? Exploring how this changing consumer landscape will affect beauty and wellness at large, Accessible Beauty deciphers the ways in which brands can address diversity in their product development and marketing strategies while tapping into consumers' desires for all-encompassing health and beauty. As we prepare to share more insights around this topic at MakeUp in LosAngeles on February 14 at 4:00 p.m. PST, take a look at our white paper around Accessible Beauty and register for the show to attend this exclusive conference! 📄 Read “Accessible Beauty: How Harnessing Hyper-Personalization is Vital in Building Tomorrow’s Marketing Strategies” here: https://lnkd.in/eRAv2NWR 🎙 And be sure to register for the conference at MakeUp in LosAngeles! https://lnkd.in/eFz7_pKm #BEAUTYSTREAMS #BeautyBusiness #BeautyIndustry #BeautyTrends #CosmeticIndustry #AccessibleBeauty #Diversity #DiversityInBeauty

📢 Help Me Improve the Beauty Industry! 🌸 I'm excited to announce that I'm looking to enter the beauty industry and need your help to identify common issues and areas for improvement. Your insights are crucial and will help me create better products and services. ✨ Please take a moment to fill out my survey: https://lnkd.in/ecY-Ht5W Thank you for your support and valuable feedback! 💖 #BeautySurvey #BeautyIndustry #MarketResearch #YourOpinionMatters

Less is more. Especially in beauty. 💅✨ Imagine walking into a salon and being bombarded with a sea of services. Overwhelming, right? That's the 𝗽𝗮𝗿𝗮𝗱𝗼𝘅 𝗼𝗳 𝗰𝗵𝗼𝗶𝗰𝗲. Too many options can actually paralyze decision-making, leaving clients more likely to walk away than book an appointment. 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝘄𝗶𝘀𝘁: Narrowing your aesthetic services doesn't limit your business; it amplifies it. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗯𝗿𝗲𝗲𝗱𝘀 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲. It transforms your business into a destination for specific beauty solutions, attracting clients who seek the best, not just the most. Consider 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗮 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲. 𝗜𝘁'𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮 𝘁𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁; 𝗶𝘁'𝘀 𝗮 𝘀𝘁𝗮𝘁𝗲𝗺𝗲𝗻𝘁. It tells your clients that you're not just another salon; you're the master of a particular craft. This focus not only elevates your brand but also streamlines your marketing efforts. You're no longer shouting into the void, trying to appeal to everyone. You're whispering directly to those who are desperately searching for what you excel at. 🌟 But how do you start narrowing down? Begin by 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗺𝗼𝘀𝘁 𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀, 𝗰𝗹𝗶𝗲𝗻𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸, 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺'𝘀 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀. This isn't about cutting services recklessly but strategically focusing on what sets you apart. Now, think about your beauty business. Are you offering a curated experience that highlights your strengths and attracts a dedicated clientele, or are you trying to be everything to everyone? Let's start a conversation below. Share your thoughts on specialization in the beauty industry and how it's impacted your business or your choice as a consumer. Have you felt more drawn to businesses that offer specialized services? Remember, in a world of endless choices, being the go-to for a few can be far more valuable than being an option for many. 💖 #BeautyBusiness #Specialization #SignatureService #BusinessStrategy #CustomerExperience #BeautyIndustry #Expertise #ClientAttraction

https://lnkd.in/eT7VE4V7, there is an interesting webinar about how the beauty industry conquers different spaces to reach the consumers

With our beauty trend report, we're keeping our eyes wide open for the now. What are we obsessed with? What are we all talking about at the office? What are we pressing the save button for? What are we impulse buying? What is becoming dinner table conversation?   In part 1, we're delving we're exploring the joy of beauty, embracing coquettecore (think all things pink and adorned with bows!), and exploring Beauty Rx, which emphasizes the resurgence of ingredient-based beauty.   Stay tuned for part 2. 

📢 Help Me Improve the Beauty Industry! 🌸 I'm excited to announce that I'm looking to enter the beauty industry and need your help to identify common issues and areas for improvement. Your insights are crucial and will help me create better products and services. ✨ Please take a moment to fill out my survey: https://lnkd.in/enx4DRS6 Thank you for your support and valuable feedback! 💖 #BeautySurvey #BeautyIndustry #MarketResearch #YourOpinionMatters

For those seeking more insights on Jolie, here's an article from BeautyMatter Future50, published in early May, highlighting the brand's success. Check it out! https://lnkd.in/gESRNu_Y