We are incredibly proud and excited to partner with FMI- The Food Industry Association and Think Blue to share this insightful perspective on the evolution of Retail Media Networks 🚀 Together, we are shaping the future and driving innovation in the industry. Learn more below! 👇
Co-Founder & CMO at Think Blue | Leading Digital Commerce & Marketing Innovation | Former VP of Connected-Commerce | Ex-Kellogg | Speaker & Podcast Host
🚀 The Evolution of Retail Media Networks: What’s Working & What’s Not 🚀 Today, I had the privilege of co-presenting alongside Liz Buchanan, President of NIQ, at the FMI- The Food Industry Association Industry Relations and Product Supplier Committees Meeting, where we explored the evolution of Retail Media Networks (RMNs)—what’s working, what’s not, and where we go from here. Retail Media has become a critical growth engine, seamlessly integrating marketing and commerce. But as the landscape expands, brands and retailers are navigating both opportunities and challenges: ✅ Consumer-centric personalization is driving engagement ✅ Retailers & brands are aligning investments more strategically ❌ Measurement inconsistencies create friction ❌ Transparency & standardization remain top concerns 💡 One key takeaway? The forces shaping RMNs—shifting consumer behavior, deepening retailer-brand collaboration, and rapid technological advancements—are only accelerating. The question isn’t if RMNs will continue to grow, but how fast and how effectively we can optimize them for mutual success. A big thank you to FMI, Mark Baum and Pat Walsh for facilitating such an important conversation! What do you see as the biggest challenges and opportunities in Retail Media? Let’s discuss. 👇 #RetailMedia #RMNs #CPG #Commerce #MarketingInnovation #FMI Jeffrey Bustos Parag Shah Sri Rajagopalan Aurora Joseph Steve Saul Kenny Juskowiak Think Blue
Best of luck!
Research Consultant + Transcription/Translation & Data Collection.
2moCongrats!