Nift’s Post

Check out our latest blog from our VP of Partnerships, Kathryn McCarthy Maguire

How are you navigating the evolving landscape of retail trends⁉️ 🛍️ As electronic retail and retail in general globally continues to transform, staying ahead of trends is crucial. Forbes recently highlighted five key trends steering product content journeys: personalization, omnichannel strategies, returns management, consumer engagement, and AI integration. These trends are reshaping how retailers connect with customers and manage their operations. 🔑 Key Takeaways: • Omnichannel Strategies: Blending online and offline shopping to enhance customer journeys. • Returns Management: Streamlining processes to reduce return rates and improve customer satisfaction. • Consumer Engagement: Using immersive technologies like AR to boost product confidence. • AI Integration: Utilizing AI for better product recommendations and inventory management. Imagine being able to control all in-store screens from anywhere in the world, ensuring consistent messaging and enhancing customer engagement. With SensorMedia’s SmartCircle™, retail managers can seamlessly update displays and interact with customers in real-time, driving operational efficiency and a superior shopping experience. How are you adapting to these retail trends? What strategies are you implementing to stay ahead? For more insights, subscribe to our newsletter and learn how SmartCircle™ can revolutionize your retail operations. Visit our website and follow our page! SensorMedia Inc #RetailTrends #retailmanagement #Omnichannel #AI #CustomerExperienc

After watching this morning's American Marketing Association presentation on Omnichannel Marketing by Courtney H. from Dell Technologies, here are some of my top takeaways! - I appreciate the distinction between omni & multi-channel marketing. I think this feels intuitive, but it's important to acknowledge. - It is so important to understand your customer journey - It's a complicated process to unpack, but a necessary one! - Define your voice for each channel, then stick to it! Something I want to think about more is translating the omni-channel idea into the biotech industry. With the absence of in-person shopping, mobile apps, or even direct ordering, how do you control customer experience? Any thoughts?

Data is – and always will be – the most important asset for any company. It's what powers their entire operation. In retail, the data that drives product content is what makes a business come alive. It’s how retailers make their products discoverable, enticing, and purchasable. However, the road to delivering perfect product content to consumers is constantly changing, making it crucial for every retailer to adapt to evolving trends. In analyzing today’s intersection of technology and consumer behavior, we’re seeing five key trends steering product content journeys: personalization, omnichannel strategies, returns management, consumer engagement, and AI integration. https://lnkd.in/gpSZTJFt #data #omnichanneljourney #aiintegration #productsup

The secret weapon for consumer engagement from physical products. There’s a right way and a wrong way to use QR in your marketing strategy. We help you get it right! #consumerengagement #consumerdata #qrcodes #qrmarketing

"If you’re still delivering segmented marketing and haven't got a clear line of sight through to achieving true personalization, we believe you need to move fast" To deliver effective 1:1 personalization, businesses must overcome common constraints like outdated POS systems and siloed data. Eagle Eye's AIR platform offers a ready-to-deploy solution that integrates seamlessly, scales with business needs, and leverages real-time data to create personalized customer experiences instantly. Through Eagle Eye, companies can meet rising customer expectations, increase loyalty, and drive profitability, making it essential to act swiftly in the evolving digital landscape.  Check out the full blog here: https://hubs.ly/Q02JBkVn0 #personalization #loyalty #customerloyalty #pos #omnichannel #retail

15 Ways to differentiate your online store( better than just ”free shipping” or ”30 day return”) 🛒 🚀 As your clients have more and more alternatives to buy the same products standing out with strong and well articulated differentiators is more important than ever. Here are 15 types of differentiators to include in your strategy: 1. Custom Products – Allow customers to personalize products, making them unique and tailored to their needs. 2. Focus on sustainability– Offer eco-friendly products and adopt sustainable business practices to attract conscious consumers. 3. Brand Story – Create an authentic and compelling brand story that resonates with your audience. 4. Augmented Reality (AR) – Let customers virtually try your products for a better shopping experience. Note: Regarding this differentiator you should definitely check out what Razvan Boldis is doing at https://indexar.tech 😉 5. Exceptional Customer Support – Provide fast, personalized, and efficient customer service to build loyalty. 6. Omnichannel Experience – create a seamless shopping experience across all your channels: social media, your website, email, mobile app, and physical store. 7.Premium Packaging & Unboxing – Offer a memorable unboxing experience with elegant packaging and a personalized touch. 8. Loyalty Programs & Subscriptions – Reward customers with exclusive discounts and benefits through loyalty programs or subscriptions. 9. Product Bundles & Thematic Collections – Create special bundles or themed collections to better fit client needs & boost cart value. 10. Niche Influencer Collaborations – Partner with relevant influencers to target specific audiences and increase visibility. 11.Diversify your product range- offer a variety of products that catter to different customer needs (the same avatar can have multiple unmet needs by other competitors) 12. Exclusive or Limited Edition Products – Offer unique or limited-edition products to create demand and exclusivity. 13. Personalized Feedback & Reviews – Encourage customer reviews and use feedback that specifically points out specific problems & benefits 14. AI for Personalized Recommendations – Use AI to deliver personalized product suggestions based on customer behavior. 15. Top notch logistics: Fast Shipping, different payment methods (such as COD, card, Buy Now Pay Later or installment payment and Flexible Returns) Bonus: 16: Certifications & Customer Trust – Showcase product certifications, customer testimonials, and high-quality reviews to build credibility and position your store as an authority in your niche. What else would you add on the list? How are you differentiating your online store? #eCommerce #differentiators #MarketingStrategy #CustomerExperience

We’ve been asking marketers at recent events what frustrates them most about their #MarTech stack… We found that many of you want to deliver truly #omnichannel experiences at scale to keep up with your customers wherever they are, but your marketing partners are letting you down. 😥 Not us. Insider. offers unmatched channel breadth to help marketers create engaging #CustomerExperiences across 12+ channels from a single platform. From app to #WhatsApp to #SMS to #TikTok to email to web, you won’t find this level of native channel support with any other vendor. 🚀🤳 Don’t just take our word for it: 🗣️ "With just one platform, we have everything we need in terms of acquiring, activating, and retaining our users while also driving revenue," says airBaltic’s head of marketing. 🥰 Break up with your #ToxicTech and make the #SwitchtoInsider today 👉https://lnkd.in/dz2V29Pf

We’ve been asking marketers at recent events what frustrates them most about their #MarTech stack… We found that many of you want to deliver truly #omnichannel experiences at scale to keep up with your customers wherever they are, but your marketing partners are letting you down. 😥 Not us. Insider. offers unmatched channel breadth to help marketers create engaging #CustomerExperiences across 12+ channels from a single platform. From app to #WhatsApp to #SMS to #TikTok to email to web, you won’t find this level of native channel support with any other vendor. 🚀🤳 Don’t just take our word for it: 🗣️”With just one platform, we have everything we need in terms of acquiring, activating, and retaining our users while also driving revenue,” says airBaltic’s head of marketing. 🥰 Break up with your #ToxicTech and make the #SwitchtoInsider today 👉 https://lnkd.in/efNzYub9 

According to Anthony Olivier from MadCap Software, Inc., it’s time to apply omnichannel strategies to content creators just as we do for customers. By integrating systems and breaking down silos, you can enhance employee productivity, ensure content consistency, and boost both customer and employee loyalty. 🌐✨ 🔑 Benefits of omnichannel content: Increased efficiency Enhanced collaboration Smarter AI-driven insights Read now to gain insights on how to unlock greater productivity and profits by empowering your content teams! 📌 https://lnkd.in/dBSz32bU #Content #ContentCreators #Omnichannel #ContentCreation #AI #CustomerExperience #MadCapSoftware #Productivity #BusinessGrowth