Night Market’s Post

Excited for Amazon Ads Unboxed next week in Austin, Texas, on October 14-16. George Musi and Randolph Browning Browning from Night Market will be there. Amazon remains the dominant force in ecommerce, providing marketers with a growing array of opportunities. Night Market, a certified Amazon Ads Advanced Partner, leverages decades of experience in driving commerce. Keen to explore how we can help unlock your brand's growth potential, differentiate in a competitive landscape, seize demand, and boost sales on Amazon? Let's connect at the event! #AmazonAds #Commerce #Marketing #NightMarket #HorizonMedia

Marketers need to successfully demonstrate the value of marketing investment, particularly in a chaotic commerce landscape. At Advertising Week, Randolph Browning from Night Market, Allison Robl Stransky from Samsung Electronics, and Marinn Jackson from Amazon Ads discussed how they are using data, AI and insights to drive marketing's role from a cost to a revenue-generating force.

Today is the big day! Randolph Browning, Allison Robl Stransky, and Marinn Jackson is a must see session. Be sure to go to the Great Minds stage at 1:50pm.

We are excited about our VIP Roundtable Lunch at Advertising Week on Thu, 10/10 12-2pm. A Path Forward: Neutral, Holistic Commerce Measurement, will be presented by Night Market and Amazon Ads. The curated conversation will be moderated by Lily Tong. Night Market's Ramendra (Ram) Singh, Ed. D. and George Musi will be participating to discuss how to quantify true incrementality in retail media, gain an unbiased standardization of ROI, understand point of diminishing returns, identify the true efficacy of retail media spend, and determine uplift potential – to ultimately maximize incremental sales performance.

A must-see session! Hear from leaders at Samsung Electronics, Amazon Ads and Night Market at #AWNewYork24 as they dive into the relationship between retail and commerce experiences and marketing. Learn how to make informed decisions in planning, execution and the ways to drive marketing's role from an operational expense to a revenue-generating force. Bookmark this session: https://bit.ly/3BubyXO

Headed to Advertising Week New York Week? Join Night Market and NEON from October 7-10 at the 20th edition of #AWNewYork24. The evolving Commerce and Retail Media landscape is presenting marketers with new challenges and new opportunities in equal measure. If you would like to meet and discuss how Night Market and NEON can help you compete and win in the chaos of modern commerce and retail media, please connect with George Musi, Nikki (Wegner) Raval, and Collin Colburn.

Heading to Advertising Week? Join Night Market and NEON from October 7-10 at the 20th edition of #AWNewYork24 and explore the latest trends and innovations win retail media and commerce with our industry experts. Head to the Great Minds Stage on October 7, for our panel, “From Cost Center to Revenue Driver: Elevating Marketing's Impact”, where Randolph Browning, President of Night Market, Allison Robl Stransky, CMO of Samsung Electronics, and Marinn Jackson, Amazon's Head of Account Management of Amazon Ads explore smarter planning, activation, and recursive optimization strategies that transform marketing from a mere cost center into a powerful revenue driver.

Thank you Kathryn Lundstrom and ADWEEK for the opportunity for George Musi and Pamela Wake to share the findings from our The Rise of Social Shopping report.

Our Chief Business Officer George Musi shares his thoughts with Digiday on who controls the balance of power between retail media and media agencies.