You read it right. Single incremental ROI, single platform for planning & optimization and a single source of truth! #NightMarket #HorizonMedia #AI #SaaSPlatform #RetailMedia #AdAge
We did a thing! Brands now have a single incremental ROI, single platform for planning & optimizing and a single source of truth. Celebrating Night Market’s expansion in AI with NEON launching as a SaaS platform. Filling the gap in silo’d retailer offerings and inconsistent retailer measurement. NEON is providing a single platform to plan, optimize and consistently measure retail media investments with outputs that can be pushed to the RMNs. Now, within one UI, brands are able to make frequent in campaign optimizations based on incremental ROI outcomes vs. Retail provided ROAS. #HorizonMedia