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Niki Clark, FPQP® Niki Clark, FPQP® is an Influencer

Non-Boring Marketing for Financial Advisors

The most effective types of social media content, listed below: How-to Guides* Tips and Tricks* Explainers Checklists Case Studies Infographics Images and Graphics* Videos Memes and Humor GIFs Polls and Surveys* Giveaways Quizzes Live Streams Webinars Testimonials Behind-the-Scenes* Employee Spotlights Brand Origin Stories* User-Generated Content* This list is from an article by Social Media Today, LLC and I love it! All of these ideas are spot on. (My personal favorites are starred.) Which ones do you like to use the most?

Hema Pentakota

I help B2B founders build their brands on LinkedIn 🔹Freelance Social Media Manager

11mo

These are great ideas to diversify and experiment with our content, Niki. The trend I'm currently seeing is infographics on LinkedIn.

Thilini Wijesinhe

Financial copywriter | Ghostwriter for finance and real estate businesses | Building a remote business

11mo

This is interesting Niki. I didn't know "Tips and Tricks" were so high on the list (although I can imagine that).

Alex Koynoff

Financial Advisor to Multi-Unit Retail Leaders | Clarity and peace of mind with money through personalized financial planning | Founder of ATK Financial Prosperity, LLC

11mo

Behind the scenes I think can be so valuable. Especially providing examples of how financial planning has impacted a client, or how you both solved something financial, etc. Also, showing what goes into the process can be very helpful as it is not always clear what financial planning is.

Frank Rekas, CPFA

The busy attorney's financial advisor | Putting your money where it matters most, so you can reduce your taxes today and tomorrow. Stop tipping Uncle Sam!

11mo

Thanks for sharing the article. I believe that story telling makes you more human, and people want to see your human side.

Tessa Rawson

Don’t just give a speech — transform people’s lives | TEDx producer | Public speaking coach & storytelling expert | Boat dweller ⛵

11mo

I definitely need to branch out!

Natalie Hales

Brand Strategist helping financial advisors discover their niche, craft their positioning, and tell their stories to attract their dream clients. Turning Advisors into 𝐀𝐔𝐓𝐇𝐎𝐑𝐈𝐓𝐈𝐄𝐒

11mo

Seeing a bit of a blend between customer stories and behind the scenes and they are building loyalty Niki

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Agree, and I like to mix a variety of in to hit many of these targets.

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Will Tarashuk

I help Financial Founders turn Text Posts into Vibrant Videos | Scale Video Content in 1 Hour Per Month | Founder Interviews for Finance Pros - Save More Time, Manage More Money

11mo

I've never thought of checklists or quizzes before Niki Clark, FPQP I'll have to try those out. I got the video down and I like to think I'm occasionally funny.

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Mel McVeigh

Crafting Strategic Design Solutions | Founder @ Loba Design Studio

11mo

Great list! It's all about creating engaging and varied content. How-to Guides, Tips and Tricks, and Images and Graphics are among my favorites. They're not just informative but also visually appealing.

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