Sr. Content Manager @ yhangry | Freelance Copywriting, Email, and Linkedin Expert
This jewellery brand reached an operational revenue of 3036 Cr in FY22, and I can bet that it's not the brand you think it is. This isn't Bluestone, Aucent, or even Caratlane. Let’s talk about this lesser-known brand named Melorra! Founded by Saroja Yeramilli, this innovative jewellery brand grew from a mere 78.6 Cr in FY21 to a resounding 364.4 Cr in FY22. And here’s how they are making it HAPPEN! Melorra is a D2C brand that focuses on affordable, everyday-wear contemporary gold jewellery for the modern consumer by entering into a 6 trillion market in India. Their marketing strategy focuses on showcasing everyday fine jewellery that's BIS hallmarked - authenticating that their gold is safe to buy and comes from a reliable source. They make you feel important - their jewellery starts at a mere 3800 Rs. And for young millennials and Gen Z's, it makes buying GOLD (a milestone moment in the lives of an Indian) an accessible bucket list checkpoint. Investors love this brand - Over 34 institutional investors, including Lightbox, Symphony Asia Holdings Pte. Ltd., and Axis Mutual Fund, have invested in Melorra, with a total funding of 600+ Cr to date and a valuation of 2582 Cr as of July 2nd, 2022. The brand delivers to over 25,000 pin codes in India, making it a pan-India brand through and through. Regardless of it being a lesser-known brand, Melorra's journey is not just about a staggering revenue growth; it's a symbol of what Indian startups can achieve when they set their minds to it. The lesson here is simple: Lesson #1: Embrace the trends and learn how you can use them to serve your customers. Speaking about this, Saroja Yeramilli, Founder, and CEO of Melorra, said, “Right from the outset, Melorra has been a customer-centric brand. We ushered in the era of lightweight fine gold jewellery based on runway trends with new launches every week.” Lesson #2: Be open to change regardless of how unconventional it may seem. With a brand that is the very definition of Contemporary, embracing change comes easy! And that brings me to the question: Do you invest in gold jewellery too? #Melorra #JewelleryBrand #D2C #DigitalMarketing
