Nilanjan Banerjee’s Post

When #generativeAI became available for public use, it scared me a lot because I felt like so many skills I have been working hard for for years, such as #contentmarketing, #learningmaterialdesign, #audiovisualcontentcreation, and #localisation would suddenly be done by a robot in the blink of an eye. Now, after a couple of years I cannot think of a better technology to support me. I am able to automate all time-consuming tasks, so that my focus has shifted even to more to #conceptualisation, #strategy, and #planning. Actually, with generative AI in Marketing and Education, I have more brain capacity to be #creative and #efficient. ➡️My recommendations for companies: Implement generative in #ContentMarketing and #train your employees to use it in creative ways to enhance their work. When #humanexperts use AI assistants, your business outcomes will multiply, not only in quantity but also in quality. #contentmarketing #generativeai #ai #learninganddevelopment #digitaltransformation

Generative AI is a game-changer for small and medium businesses, offering cost and time-saving solutions in marketing and content development. 💡 Instead of outsourcing content creation, invest in training your team to harness the power of AI in-house. With AI, you can create high-quality content that was once out of reach—now it’s possible and easier than ever! 🚀 Checkout the other use cases below in Gardner’s report. #GenerativeAI #AIMarketing #ContentCreation #SmallBusinessGrowth #DigitalTransformation #AIforBusiness #SMB #AIInnovation #MarketingTransformation

Where are you finding the best use of generative AI within your organization? For me its: 1. Research and content curation 2. Summarizing documents and reports 2. Title/headline ideation 3. Generating ideas for training content and presentations

Top use cases of using #genai in organizations are all about content. This is not surprising. There is an assumption (hype?) about GenAI being a panacea, and this is also understandable. But one thing is becoming increasingly clear to me: sound business decisions should apply here. Focus your resources on maximizing value of GenAI on the use cases where it shines - content creation and conversational interfaces. But be cautions about overpromising vendors that sound like selling insurance for the future of your organization.

Ask Agile Insights if you like to explore the use cases for your organisation and start a POC or pilot project. You may be eligible for Microsoft funding too! #genai #openai #microsoftopenai

20240907 Gartner: Creating customized emails with value messaging that will resonate with buyers can be a difficult task to achieve. Product leaders: Take advantage of AI text generator tools to augment capabilities in your sales prospecting email efforts: https://gtnr.it/4dCY8H2 Gartner for High Tech | #AI #GenAI #Tech #TechMarketing

Creating customized emails with value messaging that will resonate with buyers can be a difficult task to achieve. Product leaders: Take advantage of AI text generator tools to augment capabilities in your sales prospecting email efforts: https://gtnr.it/4dCY8H2 Gartner for High Tech | #GartnerHT #AI #GenAI #Tech #TechMarketing

According to Gartner, generative AI is primarily utilized for: 1. Content Marketing 2. Generation of Sales and Technical Enablement Materials 3. Scaling Content Production Once the aforementioned content is prepared, a reliable and automated method is necessary for its delivery to the intended audience. Select a data-driven, trackable and integrated method as the information delivery channel. #Omnichat

From a Product Marketing perspective, these results aren’t surprising, but they are a bit scary. GenAI is a great tool to scale content, help with word flow, and spark ideas, but it’s no substitute for differentiated positioning. Good content is not derivative. GenAI is derivative.

From my experience, harnessing generative AI can significantly streamline content production and drive targeted engagement, especially when working across multiple channels. The challenge, however, remains in aligning these capabilities with meaningful, buyer-specific messaging that resonates beyond automation. The skill lies in the ability to keep the focus on balancing automation with authentic and ethical, value-driven content. #AI #GenAI #Tech #TechMarketing