What’s Next for Event Marketing as Customisation and Intimacy Take Center Stage?
We recently gathered at a virtual roundtable with marketing experts in Singapore, Philippines and Hong Kong to explore the future of event marketing as attendees' expectations for customisation and intimate experiences continue to rise. The discussion focused on the transformative shift towards more personalized and intimate event experiences, highlighting the increasing demand for tailored content and meaningful interactions.
We extend our gratitude to our guests: Hari Krishnan, Gauraav Thakar, Shashank M., Hajra Haq, Rana Akkurt, Martin Perlin, Nat Thangavelu, Vidhya Srinivasan, Qirat Aamir, Dannah Jane Gargar, Manisha Khadge, Sena Arıboğan Acarsoy, Nida Rasool, Asheem Sher, Nikita Sharma and Navnish Bhardwaj for their valuable contributions to this insightful discussion.
Here is a key takeaway from this session:
As events shift towards greater customization, data analytics becomes essential for uncovering attendee preferences. Crafting tailored content and fostering meaningful interactions based on these insights will make events more engaging and memorable. This not only enhances attendee satisfaction but also drives higher ROI, setting a new standard for success in the event industry.
If you would like to know more about what was discussed feel free to get in touch with Neil Pickford
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