NiMote’s Post

Digital Out Of Home (DOOH) advertising has emerged as a powerful tool for marketers, especially in the retail sector. In recent years, the retail industry has witnessed a significant transformation in the way brands engage with consumers. DOOH has played a crucial role in this evolution with retailers adding Digital Signage screens as part of their Retail Media offering. This blog aims to explore why DOOH is an opportunity for the retail sector by analyzing its benefits, trends, and impact on consumer behavior. Read more 👇 #dooh #digitaloutofhome #retail #retailmedia #retailadvertising #computervision

In a recent interview with Marketing In Asia, Ken Mandel, Regional Managing Director and Head of #GrabAds & Brand Insights at Grab sheds light on how brands should harness the unique features of #retailmedia networks (RMNs) to add value to consumers’ user experience, which increases receptiveness to #advertising messages. Learn more about these features and tips for brands to leverage them effectively in the full interview here: https://lnkd.in/gu9p2BCD #Grab #SuperappAdvertising #UserExperience

What are the ingredients for a great ad?   It’s not easy to create a great ad. However, having a clear target in mind significantly eases the process. With this in mind, let's explore the components that, in my view, constitute the essence of a great ad.   - Memorable and engaging If your ad isn’t remembered, it’s failed. Simple as that. Note: Engaging doesn’t automatically mean ‘well-liked’. For example, many TAC ads over the years don’t make for pleasant viewing, but they were memorable and engaging. - Distinctive and ownable If your ad isn’t associated with your brand, what is the point? Or worse, if people associate it with a competitor’s brand by mistake, you’re actively helping your competition. That’s why the best ads are distinctive to your brand. A classic example of this is Apple’s [1984] ad, which introduced the Macintosh and positioned the brand as a rebel and innovator. - Campaignable and flexible. While not mandatory, for me, the true magic lies in campaignable ideas that possess the flexibility to work across multiple touchpoints. While there are exceptional one-off ads (like the previously mentioned “1984” ad), having a campaignable concept allows your message to resonate across various channels, creating a more cohesive and lasting impact. A great example of this is Dove’s Real Beauty campaign, which has been running for 20 years now.   Plus, bonus points if it’s cost effective. #flexiblemarketing #omnichannel #brandplatform #marketingmelbourne

✨ This is your sign: You need an agency that masters both content creation and paid advertising. At Tier Eleven, we bring it all under one roof to deliver seamless, scalable results. 💡 In today’s fast-paced omnichannel world, fresh, high-performing creative is the key to cutting through the noise and keeping your audience engaged. When your creative assets are 🔟/🔟 and your media buyers are 🔟/🔟, you unlock true growth and scale. 🚀 🎯 Creative is the KEY to thriving in this omnichannel landscape. Stop recycling—start revolutionizing. Let Tier Eleven take your business to the next level. 💼 Lauren Schwartz TJ Kelly Ralph Burns #ContentCreation #PaidAdvertising #FreshCreative #OmnichannelMarketing #CreativeStrategy #BusinessGrowth #ScaleYourBusiness

Great new article in Modern Retail. Brands rethink their marketing as customer acquisition costs soar & shoppers get pickier The TL;DR: Direct-to-consumer (DTC) brands are facing increasing challenges in customer acquisition due to rising costs across digital channels like Meta and YouTube, and decreased customer engagement. Brands are now focusing more on traditional brand marketing and creative strategies to attract and retain customers. The longer purchase consideration cycle and the diminished novelty of DTC brands necessitate better communication of brand values and benefits. The need for diverse marketing approaches is more critical than ever. You know what's not part of the marketing mix for most of these brands right now? OOH. Here's why it should/will be going forward: As digital performance channels become less cost-effective, it’s clear that brands can no longer rely solely on them. The unit economics have shifted; it's no longer a simple dollar in, two dollars out. This evolving landscape calls for innovative approaches, and Out-Of-Home (OOH) advertising is emerging as a vital medium. OOH offers a powerful way to build brand presence and engage consumers beyond the digital space. It's not just the future—it's the present for savvy marketers. And the data used to measure OOH is now more meaningful than ever. Simply put - now you can track IRL ad exposure back to actual purchases in your online store. 📈 📊

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝘀 & 𝗗𝗢𝗢𝗛 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 The convergence of Retail Media Networks (RMNs) and Digital Out-Of-Home (DOOH) advertising is reshaping brand-consumer interactions. RMNs, projected to reach $100 billion by 2026, empower brands with targeted consumer engagement near the point of purchase. DOOH, on the other hand, captivates audiences through digital signage in high-traffic areas, creating a seamless omnichannel experience. This fusion enhances marketing effectiveness, with DOOH increasing paid search effectiveness by 31% and combining DOOH and mobile advertising boosting dwell time by 52%. These strategies personalize content, resonate with consumers, and provide precise campaign tracking, offering brands unparalleled engagement opportunities. Discover more about the rise of Retail Media in Out-Of-Home advertising and the key trends shaping this dynamic landscape: - [LMX.AI Blog - The Rise of Retail Media in Out-Of-Home Advertising](https://lnkd.in/dCbbdHX7) - [AdMobilize Blog - 4 Key Trends Shaping Digital Out-Of-Home and Retail Media](https://lnkd.in/dcYzM3ig) - [Nexmedia - The Great Rise of Retail Media and DOOH](https://lnkd.in/dxnePkru) - [McKinsey - Secrets of Unleashing the Power of Retail Media](https://lnkd.in/dF87hqJ6) Stay ahead in the world of #RetailMedia, #DOOH, and #DataDrivenMarketing for innovative brand engagement and modern marketing strategies. #Omnichannel #DigitalAdvertising #MarketingStrategy #BrandEngagement #Innovation

In-store media networks are revolutionizing retail with interactive screens, personalized notifications, and AI-driven ads. Major retailers like Walmart and T-Mobile leverage first-party data for precise targeting. Even banks like JPMorgan Chase are entering this space, reflecting a broader shift towards data-driven, personalized advertising as traditional tracking methods wane. “That’s why it feels like the entire industry is laser-focused on innovating and advancing the tech related to in-store touchpoints right now,” Nick Larkins explained. “People on all sides of the business know it’s becoming paramount to engage consumers at this critical point in the path to purchase, whether that’s through video, audio or a mix of channels. Even non-endemic brands are seeing this value.” #retailmedia #instore #retailmedianetworks #thoughtleadership

Retail marketing networks are revolutionizing the way brands reach customers! 🛍️ By leveraging programmatic partnerships with other retailers, you can expand your audience and boost sales. Is your brand or agency tapping into the power of retail marketing networks? Share your experiences and strategies in the comments below. #retailmarketing #programmatic #digitalmarketing Blog post "Revolutionizing Retail Advertising": https://lnkd.in/gpg4r4vK

Retail activations present a great opportunity for brands to create interactive experiences for their audience and complement broader marketing strategies. From point-of-sale kiosks and pop-up displays through to store-in-store fit outs and showrooms, there are many options to choose from that can bring your story to life in a retail environment. Click the link to hear our expert team explain why you should be considering retail activations as part of your marketing strategy. https://hubs.la/Q02L2LxR0 #DisplayWise #DisplayWiseInsights #DWInsights #BrandCampaigns #PushTheBoundaries #CustomDisplays #retailactivations #marketing #strategy #marketingstrategy #sales #connections #insights #BrandActivation

I love that the industry is now finding solutions to link advertising to in store product engagement and intent pre-purchase. Kudos to Zitcha to inking the partnership with Venvee. I wish the use of retail media in Asia is more advance and goes beyond the stand marketing metrics. It’s quite sad that the best that we can do here is Asia are still using brand lift study and attention measurement study to qualify the success of our claims. When will a technology like this be able to make its way to Asia? #retailmedia #purchaseintent