Advertising Manager @ Williams Constructions | Luxury branding | Humanities enthusiast
This is the plot I call you on a Saturday afternoon. I want to come over to your place so we can spend some quality time together. This is the opportunity you have been waiting for, so you cancel your soccer night with your friends. Upon arrival, we head straight to the kitchen to make some chicken and fries and pop the corn. It gets hot, so hot that I take off my shirt. I am left with my trousers, a singlet, and a bra. Like it wasn't enough, Enerveo cuts the power. No more fan; the heat is so intense; I can't take it any more. We are two adults alone and in the dark. What do we do? Then I realised it was definitely the right moment to DO IT. Don't you agree? Let's get some Schweppes! What did you expect? The first time I came across one of Schweppes’ ads, I was about 14 years old, and it made no real sense at all (I was not the target anyway...) . But today, I understand. All their ads revolved around this kind of po*no chic synopsis in which the drink was methaphorically compared to s*x, and it stuck for a long time (at least, as far as I am concerned). So, to borrow a trick from an advertising magnate (Olgivy on advertising), these are five crucial questions that help me recognize a big idea: Did it make me gasp when I saw it? Yes Did I wish I had thought of it myself? Yes Is it unique? Yes Does it fit the strategy to perfection? I don't know Could it be used for 30 years? Yes Five ‘yes’ answers would have meant it was a good one. I wonder why it was discontinued though... And you, which big idea Schwepped you off your feet? #NincheleGuylene #LetsAdstorm #schweppes #bigideas #commercials
