Nine’s Post

I can't overstate how ingenious the Paris Opening Ceremonies were in terms of reimagining the games for the next generation, updated to reflect how we consume media in 2024. I cite this example from Louis Vuitton (5 million YouTube followers), which was one of many pre-recorded segments stitched throughout the broadcast. This entertaining clip has now been repurposed online as part of the marketing for the luxury goods brand. I also saw that Lady Gaga has taken her segment and posted it to her social channels (24 million YouTube followers alone). And remember, we're on Day 4, and people are still watching and rewatching portions of the Opening Ceremonies. That's unheard of in comparison to past games. https://lnkd.in/grU-EvCn The genius of the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Opening Ceremonies is they created a show that has been easy to breakdown into clips that appeal to distinctively diverse audiences, but all collectively sharing in the same event. Good job! More things for the organizers of LA28 Olympic & Paralympic Games to run with. #IOC #Olympics #Paris2024 #ParisOlympics #marketing #brandmanagement #businesstrategy #marketingstrategy #brandstrategy

#KnowNothingCISO Disclaimer Applies ON ATOMS ,MOLECULES, MATTER AND HUMAN STORIES, STORYTELLING AND STORYTELLERS “The universe is made of stories, not of atoms.” Muriel Rukeyser. My formal education in Chemistry, actually uneducated me, teaching me the untruths that the universe is made of atoms. It took a very long time to understand and unlearn that the the universe is not made of atoms, but stories. Atoms dont move humans, but stories move humans. fractal thoughts triggererd by Jeremy Connell-Waite posts and the words “The best storytellers take a story you think you know, and then surprise you by sharing it in a way you didn't expect.” This thoughts are dedicated to all my marketing and advertising friends especially two amazing and wise storytellers Venu Gopal Nair and Narayan Kumar - Who are calling themselves “Old Bandicoots” and has started a YouTube channel. Quote Narayan Older people are assumed to be #wise. Simply by the passing of years. It isn’t true, of course. It is an assumption. There are old fools. On the other hand, older people are assumed to be stupid. If you are polite, you say passé. Out of touch with the times. Irrelevant. Living in the past. It too is an assumption. A broad stroke to conveniently ignore tons of good sense borne of experience The truth, as usual, lies somewhere in the middle. Older people are as smart, stupid, silly, funny, wise, humourless, ignorant, bull-headed, timid, assertive, confused and sharp as much as anyone in any other age group The truth can only be found out by engaging So here’s a shoutout to people of young and not so young ages. The Old Bandicoots want to share things on branding, advertising and communications that may be of urgent relevance if you’re in any way involved or interested in those areas Old Bandicoots? That’s Venu Gopal Nair and Narayan Kumar, both residents of LinkedIn. And, er, somewhat senior. They are gung-ho about their ancient #tales being of value to you. Cocky even Unquote Older people are assumed to be #wise? Is that an assumption or is there truth to that assumption? Bandicoot I havent heard that word since my PG Wodehouse days.( It is a old British English word) I could not join the live broadcast, but the title intrigued me. Are Briefs Outdated? (Watch the first episode in Comments) , that really caught my attention. Brief in British english has another meaning!! Cunning Bandicoots Let my Know Nothing CISO journey continue and let my unlearning and relearning continue with master storytellers What is #knowledge, #intelligence and #wisdom. ? Is it all about taking a story I think I know, and then surprise me by sharing it in a way I didn't expect.? Let me learn from Wise Old Bandicoots. I am slowly understanding what Aristotle's word #phronesis (practical wisdom) means. A person's phronesis is acquired from teaching and experience, so much so that a young person cannot yet have had knowledge/wisdom due to lack of experience! Raman PK

From purpose-driven messaging to cutting-edge technology, the Paris 2024 Olympics has proven to be a canvas for exceptional creativity.    Here’s a glimpse into the extraordinary campaigns delivered by WPP agencies worldwide that shaped this year’s Olympics:   WPP Open X: Coca-Cola’s “It’s Magic When the World Comes Together” celebrating inclusivity and the unifying power of sport. VML: Vivo’s “Team Brazil” campaign connects fans with Brazilian athletes through generative AI, showcasing personal journeys and resilience. VML: The Czech Paralympic Team’s “The Same, But Different” campaign challenges perceptions and highlights the dedication of Paralympians. WPP Open X: Powerade’s “Pause is Power” features Simone Biles and emphasizes the importance of mental and physical well-being for athletes. Ogilvy: Football Australia’s “Dream Team” uses AI-powered bedtime stories to engage young fans with the Matildas’ Olympic journey. Grey: Corona Cero’s “For Every Golden Moment” reminded the world to embrace life's moments big and small with a cinematic film and immersive “Golden Venues” experience.   Read more about these inspiring campaigns here https://ow.ly/u22750SL8zV and let us know which campaign resonated with you the most!   #WPP #Paris2024 #Olympics

As we come down off the Paris Olympics high into our half time break before the Paralympics it's a good time to think of the legacy from the games. Many conversations focus on the stadiums. The built infrastructure. Not all legacy is bricks and mortar however. Sometimes it is an investment in a life changing technology. Something that needed a chance to shine on the world stage to show its value. This is our challenge for Brisbane 2032 to uncover those opportunities and help them blossom. #Olympics #paralympics #paris2024 #brisbane2032

The Paris 2024 #Olympics took a bold step forward by introducing #Breaking (breakdancing) as an official Olympic sport. This inclusion represents more than just the athleticism it requires; it reflects a broader commitment to embracing diverse cultural expressions and engaging younger audiences. It showcased that sports aren’t just about traditional games anymore; as they continue to evolve, so do the opportunities for individuals to showcase their unique talents on a global stage. The success of Breaking at #ParisOlympics2024 is a testament to the limitless possibilities in the world of sports, proving that passion and innovation can break any boundary.

Cultivating talent and sourcing investments requires an innovation strategy. If you are in the #USA and beginning to see #sports #innovation as a new opportunity, then we encourage you to follow this group. {USA ONLY} *Not affiliated with the #olympics2024 or any #USOPC initiative. #sportstech #sportsindustry #sportsmanagement #MLB #NFL #NHL #teamUSA #sportsperformance #sportsinnovation

[#NetZero2050] ♻️#SaintGobain shows sustainable innovation for #Paris2024 games! 👉Here are 3 facts that help make the Athletes' Village an example of sustainable construction! 🏠The #SaintGobain innovations in this Village bear witness to the path that the construction sector will be taking in the coming years. Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

🌟 Celebrating Excellence at the 2024 Paris Olympic Games! 🌟 As the world turns its eyes towards Paris for the 2024 Olympic Games,  we at Subtle Scale are excited to witness this grand event that exemplifies the spirit of global unity and the peak of athletic achievement. The Olympics inspire us all, showcasing what is possible when talent, dedication, and perseverance converge on a world stage. 🇫🇷 Innovation on the Global Stage This year, the Paris Olympics are set to be a spectacular showcase of innovation and sustainability, themes that resonate deeply with us at Subtle Scale. From eco-friendly venues to advanced digital experiences for fans around the world, the games are a testament to how technology can enhance global events. 🏅 Inspired by Athletes Every athlete's journey speaks to the power of hard work and commitment—qualities that mirror the ethos we live by at Subtle Scale. Their stories inspire us to push the boundaries of what is possible in our own fields and to strive for gold in every project we undertake. 👏 Join Us in Celebrating We invite our team, partners, and clients to join us in celebrating the spirit of the Olympics. Let's cheer for our favorite athletes and draw inspiration from their dedication as we continue to innovate and excel in our endeavors. Here's to achieving greatness, on and off the field! #Paris2024 #OlympicGames #ExcellenceInAction #SubtleScale #Innovation

How Brands Are Activating at the 2024 Paris Olympic and Paralympic Games

The Olympic Games, happening in Paris this year, is a spectacular showcase of human spirit and athleticism. Every four years the Olympics brings together athletes from across the globe to compete, inspire, and celebrate diversity. At the heart of this iconic event lies the Olympic rings, a timeless symbol of unity designed by Pierre de Coubertin. These five interlaced rings, each representing a different continent, encapsulate the spirit of bringing the world together through sport. The Paralympics, which is an integral part of the Olympic movement, underlines this commitment to inclusion and diversity. As the years have passed, the Olympics have stood testament to embracing diverse cultures, backgrounds, abilities and nowadays even genders and sexualities. As we celebrate the power of sports to unite us and embrace diversity, a few crucial questions arise: - Can we extend this spirit beyond the games themselves? - Can we redefine sportsmanship to encompass sportspersonship, a term that celebrates individual character and integrity?  Let's strive for a world where 'sportlike' conduct becomes more inclusive and diverse. #Olympics #DEI #Sportspersonship Image source: olympics.com Image of one of the first logo renditions: