Nine’s Post

They're half way there! Let's get Channel 4 to their goal of ensuring 100% of the ads going out during their coverage of the #paralympics are subtitled. More here on how we can help: bit.ly/467RKVi #Paralympics2024 #AccessibleAdvertising #AdsForAll

The Olympic Games will be more accessible than ever this year. NBCUniversal is doubling down on its commitment to making sure everyone can watch the games in Paris with ease. Look out for enhanced closed captions in both English and Spanish, audio description and more!  P.S. What’s your favorite sport to watch? Comment below ⬇ #Olympics #Paris2024 #Accessibility #InclusiveSports #InclusiveGames #InclusiveTechnology VITAC #Olympics2024

🌟 Athlete Moment: Connecting Olympians with Loved Ones in Real-Time🌟 The #Olympics are a celebration of the power of the human story. They transform everyday individuals into heroes, touching our hearts ❤️ not only through their incredible performances but also through their journeys of triumphs and challenges. For the third consecutive Olympics, the OBS' Athlete Moment is bridging the gap between Olympians and their loved ones immediately after competition. Introduced at the #Tokyo2020 Games in partnership with Kiswe -- #D2C interactive streaming company -- this initiative creates real-time, unforgettable moments of human emotion and connection. 🫶🏼 I'm proud to share that Kiswe plays a crucial role in delivering the streaming technology and human engagement that makes Athlete Moment possible. This partnership not only enhances the experience for athletes and their families, but also brings viewers closer to the emotional core of the Olympic Games. Read more in #SVG about how Athlete Moment is revolutionizing the Olympic experience. (Sports Video Group) #Paris2024 #AthleteMoment #SportsBiz #SportsTech

🌟 Commitment to Accessibility: Paralympic Games on Channel 4 🌟 At Forward & Thinking, we are dedicated to making advertising accessible for all. This year, we are excited to highlight Channel 4's commitment to hosting the most accessible Paralympic Games coverage ever! 📺 What’s New? For the first time, every broadcast of the Paralympic Games, including all advertising breaks during live coverage across all platforms, will feature closed-captioned subtitling. This initiative sets a new standard for inclusivity, ensuring everyone can enjoy the games. 👂 Why It Matters: With 18% of the UK population experiencing some form of hearing impairment, accessible ads are not just a nice-to-have, but a must. Currently, only 25% of ads delivered to Channel 4 are subtitle-enabled, and we stand with them in pushing for 100% accessibility. 🏅 Get Involved in the Most Inclusive Sporting Event of the Year: Want your brand to be part of this historic event? Schedule a Discovery Call: Talk to our TV advertising experts to craft a media plan that aligns with the Paralympic Games and resonates with your brand’s values. Let’s make history together by supporting the most accessible Paralympic Games ever. Contact us today to ensure your brand is part of this inclusive event! Source: Channel 4

A'hoy COM Terriers! Over the last two weeks, we have been gathering stories of alums and students contributing to the 2024 Paris Olympic and Paralympic Games. Hosting, editing, creating content, reporting, producing... the gold-medal list goes on! ➡️ What about you? Are you also #COMtributing to the Olympic and Paralympic Games? We want to hear from you! Post a comment below or send us a message! #COMattheGames

Did you know over 3 billion people tuned in to watch the Tokyo Olympics? That's nearly half the world's population. Each Olympic season reminds me of the unparalleled ability of video to connect humanity on a global scale. It's not just about cheering for our home teams — it's about collectively celebrating human potential and resilience. The games are a powerful reminder that video has allowed us to transcend language, culture, and borders to create shared experiences that resonate deeply with people worldwide. As communicators, what lessons can we draw from this phenomenon to create more impactful, unifying content in our own work? #Olympics #VisualStorytelling #GlobalConnection

Have you been watching the Olympics? The games have got us thinking… In many ways the Olympics are like the performing arts and culture sector, people pushing boundaries, performing at their best, and bringing spectators together in awe✨. Art and sport do have their differences though: 🏅 They’re in different parts of the news 🏅 They happen in different spaces 🏅 Their patrons have distinctly different stereotypes 🏅 In school people often find themselves in the artsy crowd or the sporty crowd 🏅 At a sports game, partisanship is a key part of the fun; at an Arts event the audience arrives as one group, all supporting the same team, and in that sense (as well as literally) they’re all facing the same way. But we know that at its core, the arts are about bringing together the unexpected, and subverting the norm. It makes us wonder how art and sport can be brought together more, and we know there are some great programs already doing just that, and increasing the accessibility of each industry for communities. What do you think? Are art and sport so different, or is it like the old Art vs Science debate, where it’s actually their interaction that brings the most benefit? #arts #performingarts #olympics

The Paris 2024 Paralympic Games are yet another testament to how technology is improving the world of sports, especially adaptive sports.   From assistive technologies that help athletes push the boundaries of performance to broadcasting advancements that bring every moment directly to our screens, the impact is remarkable.   I’m interested in your perspective: How do you see these innovations influencing the future of sports? Share your thoughts in the comments!   #Paris2024 #Paralympics #SportsTech #Innovation #AdaptiveSports

The Paris 2024 Paralympic Games showcase the profound impact of innovation in adaptive sports. Technology is not just supporting athletes - it’s empowering them. Advanced prosthetics and adaptive equipment enable competitors to push their limits and showcase their extraordinary skills, making high-level competition both possible and safe. On the broadcasting side, technology enhances how we experience the Games from home. With state-of-the-art camera systems and real-time translations, viewers can fully engage with every event, no matter where they are. As we witness these incredible achievements, it’s clear that innovation is not only enhancing the competition but also making it more inclusive and engaging for all. #Paris2024 #Paralympics #SportsTech #AdaptiveTechnology #BroadcastInnovation #TechInSports #SportsBiz

Time to pause, mid-Olympics, to think about its future. From SportBusiness's Martin Ross "If the Games is to remain the world’s most important sports event, the IOC will need to get bolder and embrace content that drives real consumption." Read it all here - https://lnkd.in/gtVV2ERB #olympics #IOC #LongGame #futureofsport