Nine’s Post

The Olympics are in full swing! And while the Brits competing in Paris have already come away with a few medals, many watching at home might not be having the same positive experience. Viewers have started to notice that the BBC can only display two streams of Olympics coverage simultaneously — a significant departure from the 24 channels of the London and Rio Olympics. That’s because in 2015, Warner Bros. Discovery made an exclusive deal for the European rights to the Olympics, with the BBC only managing to retain two channels thanks to legislation forbidding ‘key’ sporting events appearing exclusively on paid-for TV. And although this arrangement has been in place since the Tokyo Olympics, the limited options have become more conspicuous now that there isn’t a significant time zone difference and more consumers can tune in live. Bango: Subscriptions, bundling & payments’s Subscription Wars 2024 report [ https://lnkd.in/eMUArwXR ] found that one in five (20%) UK sports fans planned to sign up for a new streaming service exclusively to watch the Olympics — but this number will inevitably rise as more consumers become aware of their restricted choices on the BBC. This arrangement will continue until 2032, and likely beyond — sports streaming is incredibly competitive and, with more challengers entering the fray to compete for gold on a daily basis, the BBC will struggle in the bidding war. So, a question for fellow Brits: were you aware of these constraints on the BBC, and does this affect your decision to buy a new subscription for the Olympics? https://lnkd.in/eCfWA3-E #OlympicGames #Streaming #SportsVOD

To stream or not to stream - how do Olympics fans in the UK/US plan to watch the Paris 2024 Olympics? 💡 In my last post I looked at the most eagerly anticipated sports for this summer’s Olympics, so this time I thought I’d check out how fans plan to watch those sports, and how this is evolving over time. Lately, it seems everywhere you look we’re being told that streaming is taking over, and traditional broadcast TV will soon be left behind. Based on this, you’d assume that many Olympics fans plan to view on their local streaming services. However, a recent GWI report suggests that TV is still king, for now… In the UK and US, around 5 in 10 internet users plan to watch the Paris 2024 Olympics live on TV 📺 , compared to just 2 in 10 who plan to watch live via streaming 💻 . This is a surprising stat, especially when you consider that an average Olympics produces around 10,000 hours worth of content (source: IOC, see link below), a volume which is far better suited to online streaming platforms than broadcast TV. Perhaps it is this wealth of content that’s caused the number planning to stream highlights online to grow by 12% since Tokyo. What’s most interesting to me is that the number of Olympics fans planning to watch live via streaming has declined, whilst the number planning to watch live on TV has grown since Tokyo 2020 (see chart). This is a surprising stat, but it’s important to note that these figures are based on intentions, not actions. It could be the case that when the Olympics rolls around, fans will be drawn to the convenience and additional features available on streaming platforms (such as Peacock’s purpose-made multi-view feature that’ll make its debut this summer). We’ll be keeping an eye on how intentions compare to actions during the Paris Olympics, so watch this space... Want to know more about GWI and how we could help you and your organisation? Get in touch with myself or email sales@gwi.com IOC - media in the era of fragmentation: https://lnkd.in/g9s47xxJ

'Excellence, Respect, Friendship' - the Olympic values to which, it seems, has covertly been added 'Profitability'. Changes to the UK media landscape with the 2024 Media Act and Warner Bros Discovery's acquisition of European Olympic broadcast rights in 2018 may have a greater impact on your viewing options than you realise. https://lnkd.in/dEQP3XSs For those in the UK eager to dive, subscription-free, into the quadrennial media extravaganza that is the Summer Olympic Games, details of the BBC's coverage can be found here: https://lnkd.in/dfh3yEpA Find out more about the WBD partnership with the BBC and what it means for the coverage of the Olympic Games 2024 and future Games here: https://lnkd.in/dBBp6vYR It seems that London 2012's exceptional free-to-access multimedia, multi-platform presence did not set the standard for coverage of future Olympics after all. #Olympics #BBC #MediaCoverage #FasterHigherStronger

Really interesting article- certainly mirrors the data we’ve seen from Futures Sport & Entertainment too. The Guardian article states…“Broadcast TV figures have plummeted by 26% since 2015 – yet sport is the bubble that refuses to burst, the ratings winner that bucks the trend. Over the same period, it has fallen just 3%.” 🤯 Whilst media fragmentation continues to accelerate, findings from “Game Changing: How sport makes us happier, healthier and better connected”, published by Sky and compiled by the policy agency Public First, stated that UK adults “have spent approximately 9.1bn hours watching and participating in sports” and an impressive “15m people across the UK…(stated) that sport is an important part of their identity…” Which suggests to me sport appetite as a whole remains strong and whilst consumption habits are evolving, linear TV still has a major role to play 🤔👀📺 Kishan Radia Nitharsan Sathiyalingam

2024 Summer Olympics could be the most watched televised event in eight years. This Illustrates the advertising opportunities of major sporting events like the Olympics and World Cup. Follow the eyeballs!! Forecasted total US TV ad spend (including connected TV and linear) will reach $87.74 billion in 2024. Linear TV will continue to make up the majority of that spend through 2028, but its share is declining as spend on CTV grows. (EMARKETER) Key stat:  The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting, making them some of the most widely watched televised events over the last eight years. Sinclair Conference Team Sinclair Travel | Sinclair Home Services | Sinclair Finance Sinclair Medical | CompulseLegal

🤳 Will online streaming overtake TV broadcasts for the 2024 Olympics?   🏅 The 2024 Summer Olympics – our first since the end of the pandemic – starts today with football and rugby sevens as the first events on the calendar. Outside of new additions such as breakdancing, something else is taking place.   🔎 How we follow the Olympics comes with the advances of time. Previously, TV had allowed the world’s millions of sports fans to follow their favourite events live. Now, streaming, online content, and up-close and personal docuseries – innovations brought by new age players – countless thousands of hours of Olympics content can be viewed at the tip of your fingertips and completely up to your choosing.   🖥 Online sports streaming has become more and more popular. Quoting Jérôme Parmentier of the IOC, “In the last two Games, digital-only consumption was only 10-15%. I assume it will be higher this time, but how much higher is the question. We’ll know on 13 August. And I'm very optimistic also on advertisers – we see very positive signs in the US and in France as a host country.”   🤔 A recent pre-Olympic survey has also pointed out that for younger audiences (18-35), online streaming has almost superseded TV broadcasts as a preferred method of watching the 2024 Summer Olympics.   Will sports streaming finally overtake TV? Like what Mr Parmentier said, we will see on 13 August.   Follow Redseer Southeast Asia for more specialized insights or reach out to our in-house experts for more:   Roshan Raj | Aayush Gupta | Yash Rathi | Rizky Bayuputra | Putri Aulia Image Credits: AP/Jean Francois Badias

Bein sports' hegemony over sports #broadcasting in #MENA region has been unparalleled and virtually unchallenged over the past decade. Saudi Arabia's SSC network is mounting a challenge to do so. Sports broadcasting has been an arena for competition and bitter rivalry between the Gulf monarchies over the past decades. KSA efforts have been numerous, and not always legal as I have mentionned in my 2020 "EUROMESCO - Infrastructures and Power in the Middle East and North Africa" paper about the the BEoutQ hacking which you can read here: https://lnkd.in/eKfcHJt

📡 Olympic Broadcasting has undergone multiple phases of evolution since the inception of the modern Olympic Games in 1896. 📺 The journey from limited local coverage to extensive global broadcasts reflects the advancements in technology and the growing international interest in the Games. Each Olympic Games edition has pushed the boundaries of what is possible in sports broadcasting, setting new standards and milestones. 📈 Key milestones of Olympic Broadcasting include: 🔹Paris 1924 - the first Olympic Games to transmit live radio broadcasts 🔹Berlin 1936 - the first Olympic Games to be televised nationally (interestingly, only one of the three cameras available were capable of live coverage only when the ☀️ was shining) 🔹London 1948 - the BBC achieved a historic feat in making these Games the first to be televised globally 🔹Mexico City 1968 - the first Olympic Games to be broadcast live in colour 🔹2001 - the International Olympic Committee – IOC announces the creation of Olympic Broadcasting Services as the permanent Host Broadcaster of the Olympic Games 🛰️ For the #Paris2024 Olympic Games, OBS "will produce a record amount of content with more athlete-centric coverage and behind the-scenes material, while introducing new innovations that will take storytelling to a new level and redefine how viewers around the world experience the Games". These new innovations include: 🔹Ultra-High Definition (UDH) 🔹High Dynamic Range (HDR) 🔹5.1.4. immersive audio 🔹First Person View (FPV) drones 🎥 For a more extensive overview of the above, watch the latest episode of Africa Business of Sport Podcast featuring the CEO of Olympic Broadcasting Services, Yiannis Exarchos, on Spotify or listen on Apple Podcasts. _______________________ 👕: MIZIZI International Haiti Baseball Jersey (enter discount code "ABSP20" at checkout to get 20% off) ♻️ If you found this post useful, please reshare it with your network and follow me Jabu Mtwa for more Olympics #sportbiz content. #olympicbroadcasting #paris2024 #sportbiz

𝐓𝐡𝐞 𝐁𝐁𝐂 𝐡𝐚𝐬 𝐬𝐭𝐫𝐮𝐜𝐤 𝐚 𝐬𝐮𝐛-𝐥𝐢𝐜𝐞𝐧𝐬𝐢𝐧𝐠 𝐝𝐞𝐚𝐥 𝐰𝐢𝐭𝐡 𝐓𝐍𝐓 𝐒𝐩𝐨𝐫𝐭𝐬 𝐭𝐨 𝐞𝐧𝐬𝐮𝐫𝐞 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞𝐝 𝐅𝐀 𝐂𝐮𝐩 𝐜𝐨𝐯𝐞𝐫𝐚𝐠𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐊 𝐟𝐫𝐨𝐦 𝟐𝟎𝟐𝟓/𝟐𝟔 𝐨𝐧𝐰𝐚𝐫𝐝. 📺 Currently, the FA Cup is exclusive to free-to-air (FTA) television, shared between the BBC and ITV until the 2024/25 season. ⚽️ TNT Sports, a joint venture between Warner Bros. Discovery (WBD) and BT Group, will have the rights to broadcast all tournament games, except those scheduled for the traditional Saturday 3 pm slot. 💡 The FA Cup final must be broadcast on free-to-air (FTA) as it's a protected event under UK government regulations. 🙌🏼 The Football Association's decision to move most of the competition behind a paywall has sparked controversy, as the tournament has been free-to-watch in recent years. 💰 While the deal benefits TNT Sports financially and offers additional revenue streams for the FA, the move could diminish the FA Cup's long-term appeal by limiting FTA coverage. 👨🏻💻 The BBC's involvement provides extensive reach across linear, radio, and digital platforms, enhancing visibility for the limited selection of live matches. 🌟 The transition to a paywall model may affect the FA Cup's cultural significance and the resonance of underdog stories, which traditionally thrived under comprehensive FTA coverage. 🔔 The FA Cup's broadcasting shift reflects a balancing act between financial gain and maintaining the tournament's cultural relevance in the evolving landscape of sports broadcasting. Source: SportsPro ------ The world of sports is evolving digitally and streaming continues to revolutionise sports broadcasting. 🌍📡 🔗 Who - Stream7 is an Event Broadcasting & Streaming company. 💼 Work - We work alongside brands, partners, rights holders and broadcasters to elevate the streaming tech. 📬 Get in touch or Drop a DM if you are looking to broadcast/stream your sports event. #sportsmarketing #sportsbiz #sportsbusiness #sportsbroadcasting #e #facup #footballbusiness

The Paris Olympics are a transitional moment for both viewers and advertisers, as we progress from the curated broadcast era to the choose-your-own-adventure streaming future. In the below we make some predictions about how we'll consume The Games in 2036 and what it means for brands, people, and athletes. #olympics #media #streaming https://lnkd.in/ghF4_M3e