Nine’s Post

If you listen to podcasts, you've likely heard advertising. Digital advertising on podcasts and streaming services is an effective way to build brand awareness and reach your target audience. This article shares more and how to get started! https://ow.ly/STcB50RaEBp #digitaladvertising #podcastadvertising #scriptwriting

A concise and insightful discourse on the Media & Entertainment landscape with Lydia Fairfax for the Simplestream podcast. It gives a valuable UK/European perspective on multiple key industry themes and is a great watch for anyone into OTT, streaming, media or broadcasting. #Media #Entertainment #OTT #streaming #EuropeanInsights #broadcasting

How do you deal with AI product concerns when selling to enterprise customers? Chelsey Tanaka shares two tactics that the Airtable team successfully used: 1️⃣ Give customers the option of using AWS-hosted models 2️⃣ Renegotiate vendor contracts with model providers to ensure zero data retention & training on data

How should GenAI applications address privacy & security concerns? 1/ Use Amazon Bedrock's AWS-hosted models to have them share some of the responsibility for privacy and security. Leveraging the credibility of a tech giant like Amazon can go a long ways. 2/ Negotiate data retention agreements that prioritize protecting customer data from being used for model training. Enterprises are generally very paranoid about this. Bonus: AI startups should prioritize obtaining SOC-2 compliance ASAP. It is highly unlikely to secure large enterprise contracts without it.

What advantage do established startups like Hex have versus AI-native startups? They don’t have to deal with the ‘blank slate’ problem. AI-native startups are usually focused on creating new user experiences entirely from scratch without the benefit of existing structures or references to build upon. This can lead to some incredible innovations but can be daunting. On the other hand, incumbents have a rich tapestry of design, brand, and architecture to guide their innovation. This allows for more focused and impactful AI integration, turning existing strengths into a launchpad for new solutions.

The majority of the audience spends their time listening to AM/FM Radio (66%) and podcasts (19%) - According to the 2023 Audacy report. Radio and podcast platforms have been delivering exceptional campaign performance for advertisers, surpassing pureplay channels in driving purchases. Research shows that streaming radio (+28%) and podcast (+22%) listeners are more likely than pureplay listeners to make purchases after hearing an audio ad. With conversion rates of 48%, radio outperforms TV (44%), social media (38%), and video (26%) in driving consumer action. 📈 Don't underestimate the power of radio in reaching and influencing your audience! Our team can help you find the best media for your brand. Let's chat, visit m1agency.ca/contact-us. #RadioPerformance #AudioAdvertising #MarketingInsights #marketing #agency #vancouverisland

What’s the easiest way to increase the NPS of your AI product? Guide users through the experience. Be transparent about what your AI is doing and level-set expectations. Transparency is powerful in that it makes your users want to work WITH the AI. Not just expect it to magically solve their problems.

Every AI product team has a “moonshot project,” and most are set up for failure. For the Airtable team, it’s the Q&A project - a way to ask questions about your data. But like most moonshot AI projects, this one has many hidden layers of complexity. What if you don’t have the right data in the system? What if the data schema is nuanced in a way that only the team understands it? Leaving these issues unsolved can create a terrible experience for users. To solve this, Chelsey Tanaka suggests creating an AI experience that makes it clear to users what the AI knows when it’s making decisions. This way, users will have fair expectations for what their AI can do instead of setting it up for failure.

In the competitive world of AI products, differentiation is key. Yasser Elsaid's company, Chatbase, has successfully navigated this crowded marketplace by focusing on what sets it apart from the competition over time. These features include: 1/ Advanced Analytics to give businesses deep insights into chatbot interactions. 2/ Lead Generation Engine to help users convert interest into actionable leads. 3/ Accuracy and Innovation to mitigate this issue, striving for the highest accuracy in chatbot communication despite the limitations of current language models. This strategic approach to differentiation — through advanced features, a focus on accuracy, and forward-looking technology adoption — illustrates how Chatbase has carved a unique space for itself in the AI industry, offering a compelling example of how to stand out in a crowded market.

What to own vs. borrow for GenAI product development 🪄 You need to OWN understanding of your ICP. Build an intimate understanding of your users' pain points + what UX will best serve their needs. Once you understand your users well, you can BORROW from prior art to implement the most appropriate techniques to help you better serve the use cases you’re going after. Start with user pain points, and the best path forward will increasingly become self-evident.