Nine’s Post

As the Paris Olympics kick off, I've been thinking about the magic that happens when sports and brands team up🏅 Remember the London 2012 Games? They were a masterclass in using sports to spread diversity, unity, and hope. Now, with the Paris Olympics and Paralympics, plus the upcoming LA 2028 Games, brands have a golden opportunity to connect with people worldwide. But let's be real—it's not all easy wins and high-fives. To truly tap into the power of these events, we need to be smart, thoughtful, and above all, authentic in our approach. What do you think? How can brands best leverage the power of sports to connect with communities?🥇🌍 #ParisOlympics #SportsMarketing #BrandStrategy #Diversity #GlobalCommunity #AuthenticBranding #OlympicGames #MarketingMagic #InclusiveMarketing #SportAndBrand

Want to know how the #ParalympicMovement and the #ParalympicGames got started, here's a short origin story thanks to Nine. #Paris2024

As a French company, headquartered in Paris, we’re incredibly proud of the fantastic coverage at this year’s Olympics. Paris truly was a great host and now we look forward to the start of the Paralympics next week. 🇫🇷 It was great to see some new sports inaugurated this year, representing the increasing diversity and participation in different sporting activities. 🛹 We’ve already seen that the IOC lent its support to the first-ever Virtual Olympics Series in the runup to the Tokyo Olympics in 2021 and it seems like the Committee may have its eyes on the inclusion of esports for the next Games in Los Angeles in 2028. 🇺🇸 With strong growth in all major areas of esports, particularly with the younger demographic across the world, including esports could increase the appeal of the Olympics and engage new audiences. 🎮 Whether or not it is sanctioned for inclusion remains to be seen but we’re keeping an eye open further news. 👀 Have your say in the comments. Do you think we’ll ever see the likes of CS2 or LoL at the Olympic Games in the future? 🤔 #OlympicGames #Paris2024 #Esports #IOC #LA2028 #EsportsOlympics #PandaScore

❤️ Who is excited about the Olympic games? 💥 The 2024 #Olympic Games in #Paris2024 may be the most #streamed and #technologically advanced games ever! 🥉 Billions of eyeballs and billions of ad dollars? NBCUniversal said in April that it had already sold $1.2bn in advertising around its coverage of the event in the US, with sponsorship up 18% on Tokyo. 💎 More live coverage and #Olympic content will be broadcast over online platforms and streaming services than any other Olympic event. As new #sports are added to the games, new ways for fans to watch, consume, and engage with these sports are added as well. 🏀 Which #Sports #Fans love the most? #Omdia’s consumer research underlines the popularity of sports in the US although track and field –  one of the blue riband disciplines of the games – has lower engagement sports than basketball, one of the top three US sports, along with boxing and football (soccer). Fantastic new Omdia Sports report by my great colleagues@ Tim Westcott Michael Frank Kia Ling Teoh Juan D. Villegas Leyba! https://lnkd.in/dtjpmEkK George Gosling Vincenzo Punzo Ingrid B. Graeme Tester Peter Rowan

As I write this post, the Rugby 7's has just kicked off the Paris 2024 Summer Olympics, but what insights can be drawn from the YouGov global panel for the games... Download our Summer Olympics 2024 report to delve into the detail. #yougov #olympics #paris2024

Test your knowledge and challenge yourself with these multiple-choice questions (MCQs). Unlocking the World of Sports: A Dive into the Olympics Every few years, the world comes together in a celebration of athleticism, unity, and global spirit. The Olympic Games, a monumental event, captivate audiences worldwide with their awe-inspiring displays of talent and determination. Every 4(four) years, athletes from around the globe gather to compete in this prestigious event. It's a testament to the human spirit, showcasing the pinnacle of physical prowess and dedication. The Olympic Games serve as a platform for nations to showcase their best athletes, fostering camaraderie and friendly competition on an international scale. As the anticipation builds for the next installment, the world eagerly awaits the spectacle of the Olympic Games. Whether it's the thrill of victory or the agony of defeat, the Olympics continue to inspire generations, uniting people from all walks of life in the pursuit of excellence. So mark your calendars, for the Olympic Games are a testament to the power of sport to transcend borders and unite the world. #Preparely #olympics #Sports #game #athleticism

Since 1960, the Paralympic Games have challenged notions of disability, and what first began as a movement with just 400 athletes, has grown to 4,400 across 22 sports. As the Worldwide Management Consulting Partner of the IOC, we’re using our global scale, deep insights, and understanding of innovation to show how firsts at the Olympic and Paralympic Games have helped shape the world. Explore #TheFirstEffect to see how firsts move the world forward: https://deloi.tt/3Xpc4yP

How Brands Are Activating at the 2024 Paris Olympic and Paralympic Games

The Olympic Games might be over, but we’re still celebrating all things sports at Lighthouse Studio this summer 🏃♂️ Our latest newsletter looks at how marketing has evolved at this year’s #Olympics in Paris, and the power of #experiential activations in the sporting industry. Read the full article here https://lnkd.in/eJMWqAR9 #Paris2024 #LA28 #OlympicGames #ExperientialMarketing International Olympic Committee – IOC #InteractiveExperiences

It feels quite obvious that by LA28 Olympic & Paralympic Games huge leaps will be made in the convergence of sport and entertainment. Makes me wonder if there will be competition between the Hollywood studios on who can make their IP part of the show. Warner Bros. Discovery seems to be in a great position for that, being a major broadcast partner. What I hope to see more of in top of Hollywood entertainment is the involvement of the creator world. I mean Snoop Dogg and Tom Cruise are nice to see, but not so relevant for youth. If the International Olympic Committee – IOC wants to address youth properly, they need to make the usage of creators a major pillar too. Some good experiments with that from Tokyo2020 and Paris2024, now LA28 has to make it a core pillar.