NIQ Brandbank’s Post

⏪📅 Last week Adrian Dumitrescu and Estée Laureys joined colleagues from NielsenIQ and GfK - a NielsenIQ Company at Insights Summit Belgium 2024! From insightful keynotes to engaging breakout sessions, it was an incredible opportunity to connect with FMCG professionals. 🔝 If you would like to reconnect over any of the Insights shared or are looking to accelerate your digital product content goals, please reach out to Estee or Adrian to learn more! 💬

Your content is our reputation. ✅ At NIQ Brandbank, high quality and consistent product content is at the core of what we do. We help brands and retailers digitalise the shopper experience via a range of end-to-end solutions including content creation, management and optimisation. 💬 Contact us to find out more about managing your product content with NIQ Brandbank 🌐👉 https://lnkd.in/gG-gucsk

The power of mobile optimised imagery speaks for itself. 📱⚡ Stripping back the product images to cover the key pieces of information allows your products to be discovered and engaged with easier, creating a seamless shopper experience for those using your online shopping platforms. Seamlessly inform shoppers of critical selling points like volume, size, flavor and even dietary and lifestyle attributions. 🔑🛒 In this example created by our talented MOI team, the product image is stripped back to key pieces of information including the age the product is suitable for, the flavour, and the quantity. 🔎 Learn more about mobile optimised imagery in our full article here 📰👇 https://lnkd.in/guGQXf5A

When it comes to Wholesale product data, NIQ Brandbank and GfK Etilize Inc. are your dream team of experts. 🎓 Speed is everything when getting product content online, life-cycles are shortening and it is vital that product content is ready to publish online and soon as a product is launched. ⏲ As Lloyd Wood, Sales Director at GFK Etilize states: ‘Each hour of new content has real, calculated cost.’ Take a look at the full conversation we recently published between our Wholesale experts Lloyd Wood and Oliver Best, Senior Client Development Manager at NIQ Brandbank, exploring all things Wholesale and B2B data. Read it here 📰👇 https://lnkd.in/gkduiRew

We are excited to share a recent creative studio collaboration with Tesco where we helped bring their range of Tesco Finest continental packaged meats to life through vibrant lifestyle imagery! 🎨📸 Capturing the essence of European culinary culture, our creative team focused on showcasing the freshness, variety, and versatility of their range, weaving together beautiful visuals that inspire meal ideas and engage shoppers on Tesco online platforms. 🍖🍴 Brand manager Georgie Willian-Joy commented: “We had a really good experience working with NIQ Brandbank. It was seamless and enjoyable experience.” Are you looking to bring your products to life with engaging lifestyle photography?🎨📸 Speak to your NIQ Brandbank account manager today to learn more about our creative studio or reach out to our teams at Sales@brandbank.com.

We're heading to Rome for Next Bite Rome 2024! 🛫 Our FMCG Regulatory Specialist James Peach is heading to Rome next week to attend EIT Food's Next Bite 2024 to meet with other industry experts and explore the future of food! 🔮 🗣 Don't miss James' speaking slot on Tuesday 15th October: "Spark and Do: Thought Provoking Impulses and Action Orientated Debates | Mission 3, Data and Digitalization." 📅October 15-16 2024 📍 La Nuvola, Rome 📣 Speaking session: 15 Oct @ 12.25 - 13.15 Find out more about James' discussion 👇 https://lnkd.in/gTArwq76

Private Label innovation is one of the top trends shaping American shopper habits in 2024... will it continue to grow in 2025? ⚡🔮 27% of US shoppers are opting to purchase Private Label CPG products as part of their top saving strategies during another year of tight budgets. 💸 In response we've seen retailers up their private label game, and can expect to see even more investments in portfolio growth, rebranding and reformulation, and we can even expect to see private label appear in more categories across the store. Check out our full report produced with our friends at Data Impact by NIQ and Foxintelligence to learn more about this key trend and discover how to set private label up for success in 2025! Download here 📖👇 https://lnkd.in/gwcsq99z

🔒 We work with regulatory authorities to ensure your content meets industry standards. Our robust data management and rigorous quality standards make us one of the world’s most trusted providers of digital product content. 🤝 Find out how product data accuracy improves shopper trust in your brand Contact us here 👉https://lnkd.in/gMhaDq3Q

Did you know that while women drive 80% of purchasing decisions in the healthcare industry, less than 2% of research and innovation funding is focused on female-specific conditions (beyond oncology)? 👩⚕️ This presents a significant gap—and an opportunity. 💡 NIQ Brandbank’s Women’s Health Attribute package helps retailers and brands enhance product discoverability for female-specific needs, ensuring your products are seen by the shoppers who need them most. Support your shoppers in finding the right products for their lifestyles or needs by integrating this crucial data into the digital shopping experience. Ready to find out how we are helping retailers personalize the shopping experience? Meet Roy Woodhouse, Brooke Bright, and Leroy Anthony at Groceryshop from October 7-9 in Vegas to discuss how we can help you achieve your ecommerce goals! 🎰🎲 Schedule a meeting here 📅👇 https://lnkd.in/gU__Dh_z

Meet the Brand(bank): Meet Kaden Kabat ✨👋 This week we are hearing from Kaden Kabat, one of our US Customer Success Managers helping our retail clients to set their digital content strategies up for success. ⏩Swipe to discover Kaden's view on the top trends influencing shopper habits, what makes US shoppers different from the rest of the world and what Kaden updates at NIQ Brandbank Kaden thinks you should get excited about! 🌍🔮