Nirav Asher’s Post

Latin Manharlal - Saregama Ltd 🎼🎷🎹🎺🎻🎸 - Part 1 - India's only Entertainment company with IP offerings across media channels (Music, Films, Web Series, Short Format, TV Serials), Delivery Platforms (Digital & Physical) and Business Models (Licensing, Advertising and Retail) - Large IP Property Portfolio 150k+ songs, 70+ films and web series) - Digital Footprint 232 mn subscribers - Investments and capabilities in Data Analytics and AI for Content Acquisition and IP Protection - Music Industry growing on the back of Audio and Video Streaming - Progressive shift seen as paid subscription replaces free consumption/ 3 more players Gaana, Resso and Hungama have moved behind paywalls - Greater Emphasis on regional movies because of Higher RoI - Carvaan transitioning from being a product with one time margin to a platform for Music lovers with recurring advertising, transaction and subscription revenue - Two new variants of Carvaan at lower price points Sleep and Plug Play launched

Gaana: A Cautionary Tale of Adapting to Market Dynamics in the Streaming Industry Gaana, once a pioneer in India's music streaming landscape, has recently been sold to Entertainment Network India Limited (ENIL), the parent company of Radio Mirchi, for just ₹25 lakh. This startling fall from grace holds valuable lessons for the streaming industry—and beyond. 🚀 The Rise of Global Giants: The entry of global players like Spotify and Apple Music dramatically reshaped the music streaming industry. With their focus on catering to Gen Z and Millennials, they introduced innovative features and personalized experiences that resonated with younger audiences. Gaana struggled to keep up with these shifting preferences, leading to a decline in popularity. 🤝 Missed Strategic Opportunities: A potential merger with Airtel Wynk could have provided Gaana with a much-needed strategic partner to navigate the increasingly competitive market. However, the deal fell through, leaving Gaana without the necessary support to weather the storm. 💸 Financial Strain: High operational costs and a heavy reliance on debt funding severely weakened Gaana’s financial health. Additionally, the introduction of a paid subscription model came too late, further compounding the company's challenges. 📉 Post-Acquisition Missteps: After ENIL's acquisition, the decision to double the paid subscription fee backfired, failing to attract or retain customers in a market where price sensitivity is crucial. Key Takeaway: In today’s fast-paced digital landscape, evolving and adapting to consumer needs is directly proportional to profitability. Companies that fail to innovate and meet changing market demands risk becoming irrelevant, no matter how dominant they once were. #StreamingIndustry #MusicStreaming #Innovation #BusinessStrategy #DigitalTransformation

Think to evolve and change when necessary💯 Gaana, once a prominent Indian music streaming platform valued at $580 million, recently saw a drastic turn of events. The platform was acquired by ENIL, parent company of Radio Mirchi, for just ₹25 lakhs ($30K), marking a surprising downfall from its previous success. Key factors contributed to Gaana's decline: - Monetization struggles due to reliance on advertising and slow adoption of a subscription model. - Intense competition from players like JioSaavn and Spotify, offering bundled services and aggressive marketing. - Licensing disputes with music labels leading to content gaps and user dissatisfaction. The story of Gaana serves as a cautionary tale for entrepreneurs and product leaders in the tech industry. It underscores the importance of adaptability in a rapidly changing landscape where user preferences and market dynamics evolve swiftly. Embracing change is not merely an asset but a prerequisite for survival in the tech sector. #monetization #aso #growthmarketing #games #ideas #rankprozaso

Originating and developing from GoPlay, Everywhere.id emerges as a live streaming entertainment platform solution to bridge businesses and their audiences with quality content. The platform aims to bridge businesses, especially in the hospitality sector, with quality live streaming entertainment, allowing venues to offer live music even without on-site musicians. Edy Sulistyo, Chief Everywhere Officer everywhere.id, during an interview with IDX Channel revealed that based on research, approximately 97% of people visit cafes or coffee shops that also provide live music. This insight prompted him to develop the Everywhere.id platform as a solution to bring live music to every cafe or coffee shop. He highlighted that this platform not only satisfies the demand for live music but also promotes the recognition of talents in the music industry, reaching a wider audience online. Edy sees this platform as a cost-effective solution for cafe owners looking to offer live music at their establishments. On one hand, cafe owners can provide entertainment to visitors through this music-sharing platform. By introducing the concept of musician sharing, Everywhere.id enables musicians to earn more with fewer expenses for the cafe owner. Musicians can perform in multiple locations simultaneously, increasing their income automatically. Play Everywhere is currently present in 60 locations across all cities in Indonesia, as well as in Japan and Thailand. https://lnkd.in/gHv7hjPU #Everywhereid #PlayEverywhere #liveentertainment #livestream #musicindustry #contentcreator #SWNPR #PublicRelations

🚨 **Big News in the Indian Music Streaming Industry!** 🚨 Gaana, India's leading on-demand music streaming platform, has been acquired by Entertainment Network India Limited (ENIL), the parent company of Radio Mirchi, for Rs 25 lakh. 📈 Gaana, which previously raised over $200 million from prominent investors like Times Internet, Tencent, and Micromax Informatics, is now undergoing significant changes under its new ownership. ENIL has placed the platform behind a paywall and increased subscription fees. 📉 However, this acquisition hasn't come without challenges. ENIL's consolidated operating revenue dropped by 25.79% quarter-on-quarter to Rs 113.46 crore, with a loss reported in the first quarter of FY25. This acquisition marks a pivotal moment in the music streaming landscape in India. What do you think this means for the future of music streaming in the country? #MusicStreaming #Gaana #ENIL #RadioMirchi #BusinessNews #Acquisition #India #TechNews #MusicIndustry

Remember Gaana? Yeah, that app you used to stream all your favorite songs while pretending to work. Gaana, once the king of India’s music streaming scene with a valuation of $580 million, just got sold for peanuts—literally, Rs 25 lakh. To put that in perspective, that's less than what some Bollywood stars spend on a single designer outfit. And who bought it? None other than the parent company of Radio Mirchi Entertainment Network India Limited (ENIL). After raising over $200 million and ruling the charts, Gaana journey has hit some serious off-notes. Talks of merging with airtel Wynk Music fell apart, and it seems like Gaana was desperate for a way out. Times Internet, which owned the majority stake, tried to keep it alive by pumping in money like a DJ at a rave. But despite all that cash, Gaana’s revenue crashed by over 80% to a mere Rs 12.5 crore in FY24. And if you think that’s the worst part, ENIL slapped a paywall on Gaana, doubling the subscription fee to Rs 599. The result? Rs 9.5 crore collected in a quarter. Not exactly a chart-topping performance, right? This entire saga isn’t just a cautionary tale about the volatility of the streaming market. It’s a reality check for every digital platform out there. In a world where consumer preferences change faster than you can skip ads, even the biggest names can fade away. Maybe it’s time we all hit pause and rethink how we play in this ever-changing digital landscape. After all, the music industry might be all about the hits, but surviving the long haul? That’s a whole different tune. 🎧 #Gaana #Wynk #StreamingPlatforms #Marketing #BrandingExpert #Airtel

In a surprising turn of events, Gaana, once a giant in India's music streaming industry, has been acquired by Entertainment Network India Limited (ENIL), the parent company of Radio Mirchi, for just Rs 25 lakh. This deal, which took place in December 2023, marks a significant moment in the Indian tech and media landscape. Gaana, backed by Times Internet and Tencent, was valued at around $580 million at its peak but has now been absorbed into ENIL in what appears to be a distress sale. This acquisition comes as part of a broader trend where Times Internet has been divesting its assets over the past three years, including recent sales of ETMoney, MX Player, and Dineout. As the story unfolds, it raises critical questions about the future of India's digital entertainment space and the challenges faced by even the most established platforms. Read More: https://lnkd.in/grH_v8UB #Gaana #ENIL #RadioMirchi #Acquisition #MusicStreaming #IndianTech #TimesInternet #BusinessNews #CorporateNews #MergersAndAcquisitions

Purpleskills an initiative of @Douglaslwanga together with Sanyuka TV, held a creative arts summit last week at the NCC, Next media park. This to Kickstart pertinent conversations on the understanding of streaming, publishing, distribution, and monetization of music online. International Streaming services like AfroMobile , Apple music and spotify have transformed music consumption, providing unparalleled accessibility and convenience. Despite the great opportunities most of these platforms present, artists face significant hurdles in maximizing their online presence and earnings. The vast majority of streams generate mere fractions of a cent, making it difficult for artists to survive off their craft.In Uganda, even though our artists have gained international recognition,  they still struggle to earn a living from their music. We need to develop our publishing and distribution infrastructure to support our artists and ensure they receive fair compensation for their work. @And that's exactly what we're doing with AfroMobile Creating a platform that empowers and profits African creatives.

"𝐁𝐚𝐬 𝐁𝐚𝐣𝐧𝐚 𝐂𝐡𝐚𝐡𝐢𝐲𝐞 𝐆𝐚𝐚𝐧𝐚!" - and its just got acquired for mere 25 lakhs. Once upon a time, Gaana.com was the crown jewel of India’s music streaming world. Known as the "Spotify of India," it had everything going for it—over $200 million in funding, a valuation of around $580 𝐦𝐢𝐥𝐥𝐢𝐨𝐧, and millions of loyal users. But in a plot twist no one saw coming, Gaana has just been acquired by 𝘌𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵 𝘕𝘦𝘵𝘸𝘰𝘳𝘬 𝘐𝘯𝘥𝘪𝘢 𝘓𝘪𝘮𝘪𝘵𝘦𝘥 (𝘌𝘕𝘐𝘓), the parent company of Radio Mirchi, for a mere 𝐑𝐬 25 𝐥𝐚𝐤𝐡 (𝐚𝐛𝐨𝐮𝐭 $31,000). A Fall from Grace Gaana’s story began with great promise, but like many epic tales, it took an unexpected turn. The company, once valued in the millions, was reportedly looking for a high-profile buyer, with names like Airtel Wynk rumored to be in the mix. However, something went wrong, and the once-mighty platform found itself selling for lakhs instead of millions. Theories and Speculations Why did Gaana’s song end this way? Some believe it was a distressed sale, suggesting that Gaana might have been struggling financially. Others think ENIL saw an opportunity to strengthen its digital presence by acquiring an established platform at a bargain price. The truth remains a mystery. What’s Next for Gaana? The future of Gaana is now in ENIL’s hands. With ENIL investing 𝐑𝐬 15 𝐜𝐫𝐨𝐫𝐞 in Gaana, there’s speculation that the platform could be integrated into their existing offerings. Meanwhile, Tencent’s involvement in Gaana adds another layer of intrigue to this unfolding drama.

📈 According to estimates, 𝐦𝐮𝐬𝐢𝐜 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐫𝐞𝐯𝐞𝐧𝐮𝐞𝐬 𝐢𝐧 𝐀𝐟𝐫𝐢𝐜𝐚 𝐚𝐫𝐞 𝐬𝐞𝐭 𝐭𝐨 𝐭𝐫𝐢𝐩𝐥𝐞 𝐛𝐲 𝟐𝟎𝟐𝟔. 🌍 In 2023, the world's fastest-growing region for music streaming was Sub-Saharan Africa, with 24.7%. - Despite the late arrival of streaming platforms on the continent, the growth of music streaming in Africa is exponential, thanks in particular to the development of demographics and internet access. 🌐 #NyotaIsComing #MusicStreaming #AfricanTalent