Nirav Chatterji’s Post

📊 Is Netflix’s Ad Revenue Surge a Sign of Things to Come?🎥 While YouTube, Roku, and Disney saw their connected TV (CTV) ad revenue growth slow in Q2 2024, Netflix is bucking the trend with a 16.8% increase in digital ad revenue. This growth, marking Netflix’s fourth consecutive quarter of upward momentum, underscores the platform's success with its ad-supported tier and strategic moves like phasing out ad-free plans and tightening password sharing. 🚀 Netflix's approach is showing that even newer ad-supported models can thrive in a competitive market, especially when paired with aggressive growth strategies. This shift is a critical indicator of how CTV advertising might evolve and which platforms are leading the charge. 📈 For marketers and brands, this highlights the importance of adapting to emerging trends and innovative models in digital advertising. How are you adjusting your strategies in response to these evolving ad landscapes? 💡 💬 How do you think the rise of ad-supported tiers will impact your advertising approach? #DigitalMarketing #CTV #Netflix #AdRevenue #Streaming #MarketingStrategy #Advertising #Brands

🎞 NETFLIX wants to win advertisers over. Here's how: 1️⃣ Netflix is growing its ad-supported tier. The number of ad-supported accounts grew 65% since Q4 last year. This is a key revenue stream for Netflix as they look to expand beyond account subscriptions. 2️⃣ The company is aware that it needs more than just a large audience to attract advertisers. They need to be able to measure the effectiveness of their ads on the platform. 3️⃣ So, Netflix is partnering with multiple measurement providers, like Kantar, Cint, and NCSolutions. This will allow advertisers to track a variety of metrics, including lift in brand awareness, ad recall, brand favorability and consideration. Netflix is still early in ad monetization. Ad revenue is not a major contributor to Netflix's bottom line yet. They need to convince more users to sign up for the ad-supported tier. #adtech #programmatic #netflix #advertisers

Netflix Sees Momentum In Fledgling Ads Business Netflix’s ad business is beginning to take off with advertisers across a plethora of industries jumping on board. For the third consecutive quarter, #Pathmatics by ST data indicates that #Netflix saw QoQ increases in US ad spend for 7/10 of the top categories on its ad network. Additionally, nearly a third (~30%) of total US spend on Netflix’s ad network in 4Q23 came from new #advertisers (those who hadn’t advertised at all on Netflix from 1Q23-3Q23). https://lnkd.in/gwvJWEqZ

A significant trend for the #advertising world in #2024: Netflix's 2024 ad revenue forecast has been increased by $700 million to $2.1 billion, driven by faster-than-expected growth in ad-option subscribers. With the majority of ad spending originating from the U.S. and Canada, the update anticipates continued expansion, particularly in new countries and additional ad formats. As streamers continue to migrate to Netflix's ad-supported subscription tier, AI Digital is helping our partners stay ahead of the trends through Total Access to Netflix, in addition to all streaming platforms! #Netflix #AdvertisingForecast #StreamingTrends #ctv #ctvadvertising MediaPost https://lnkd.in/ef9varvf

Netflix's Ad-Supported Plan now has 40M+ Global Viewers. Here's why it’s a game changer for the OTT market. Netflix's ad-supported tier is soaring, with its user base nearly doubling since January to reach 40 million global monthly viewers. This impressive growth is making Netflix a major player in the advertising world. Which means, it can become one of the next advertising giants. More interesting takeaways: - Netflix is taking control of its advertising future by launching its own ad platform, ending its partnership with Microsoft. - The new platform will be tested in Canada later this year, paving the way for a global rollout. - Netflix is committed to expanding its ad-supported tier, making it a major player in the advertising landscape. // What this means for you // 1. More affordable access. Netflix's ad-supported tier provides a more affordable way to enjoy its vast library of content. 2. Increased competition The rise of Netflix as an advertising giant will bring more competition to the market, potentially leading to better ad experiences and lower prices for consumers. 3. New opportunities The ad platform will offer new opportunities for businesses to reach a large and engaged audience. P.S. What are your thoughts on Netflix's ad-supported tier? Do you think it's the future of streaming? #Netflix #StreamingWars #AdSupportedStreaming #OTTAdvertising #DigitalAdvertising

🚀 Did you know? Netflix's ad revenue is soaring! 🎥✨ The streaming giant's focus on its advertising tier is paying off, with ad revenue expected to more than double in the June quarter. 📈 However, subscriber growth has slowed, marking the smallest increase in five quarters amidst summer sports events and post-password-sharing enforcement. 🌞⚽️ 🔍 Why is this shift significant? As the market evolves, Netflix's strategy highlights adaptability and a potential revenue boost from ads. 💡 For businesses, this underscores the importance of flexibility in revenue models and the power of strategic shifts. 📊 What strategies could your business adopt from Netflix's playbook? How does this impact your views on ad-supported services? 🔄 Share your thoughts below or spread the word if you found this intriguing! 👍 or 👎? #Netflix #Advertising #BusinessStrategy #DigitalMarketing #StreamingWars #RevenueGrowth #MarketTrends #BusinessInsights 🌐

Netflix Sees Strong Ad Growth, Raises Full-Year Margin Forecast (NFLX) Netflix highlighted the growth of its advertising business, noting, "Our ads plan allows us to offer a lower price point for consumers, which is proving to be popular: In Q3, it accounted for over 50% of sign-ups in our ads countries and membership on our ads plan grew 35% quarter over quarter." The company is preparing to launch its ad tech platform in Canada in Q4 and expand more widely by 2025. Netflix added, “We’re on track to reach what we believe to be critical ad subscriber scale for advertisers in all of our ads countries in 2025.” The company also phased out its Basic plan in the US and France, with plans to do the same in Brazil later in Q4. Additionally, Netflix's operating margin rose to 30%, up from 22% a year ago, leading it to raise its full-year margin expectations to 27%. #NFLX #NFLXStock #Netflix #NetflixStock #NetflixAds $NFLX

How do Netflix's ad-supported plans boost their revenue? #CTV In recent years, many advertisers have been interested in delivering ads on CTV (Connected TV Advertising) because its impact on creating brand awareness is higher than that of other channels. So, the demand for CTV ad inventory is rising year by year. On the other side, OTT platforms also benefit from this interest. Especially by providing ad-supported subscription plans, they get more benefits. The perfect example is Netflix. The usual ad-free subscription cost for Netflix is $11.99/month in many countries. Users in the following countries can subscribe to the $6.99/month ad-supported version. United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, South Korea, Spain, and United Kingdom Using this option, people from the above countries can watch Netflix content at a low cost. But Netflix shows ads in between the content. In India, this ad-supported plan is not available. May be it will be launched soon!. In India, Hotstar provides this plan. Platforms can increase their users by providing their service for low cost. Otherside, people can subscribe to premium OTT platforms by spending small money. So, its a mutual advantage. One more update is that Netflix currently building its own ad server network. After it's successful test in Canada, it will be available in major countries. Meanwhile, advertisers can access Netflix inventory through The Trade Desk and DV360 platforms. Will meet you all in next update! #ott #digitaladvertising #digitaladvertisingupdate #digitalmarketing #netflix #ctv

This is seismic and will change the game for merchandising on content streaming products. #Netflix leading the pack followed by #Shahid in our region and that's my prediction ... you read it here first #streming #streamingwars #svod #avod #digitalmarketing #merchandising #ecommerce

🚀 Netflix's Ad Strategy is Winning Big! 📈 Netflix's ad-supported plan is making waves, accounting for 45% of all new signups in available markets! Their revenue soared 17% to USD9.5bil for Q2, with net income skyrocketing 44% to $2.1B. 📊 💡With paid memberships reaching 277.65 million, up 16% year over year, Netflix continues to outshine its competitors. Their password crackdown and bet on #advertising, launched in 2022, are proving to be smart moves. 🏆Ad-supported memberships grew 34% quarter on quarter, contributing significantly to their #growth. “Our ad #revenue is growing nicely and is becoming a more meaningful contributor to our #business,” Netflix said. Despite not expecting ads to be the primary revenue driver in 2024 or 2025, they’re doubling down on this strategy. Netflix has closed over 60 pause ad campaigns with big brands like Expedia Group, The Coca-Cola Company, Ford Motor Company, L'Oréaléal, and McDonald's’s. They’re also testing an in-house ad tech platform in #Canada, set to launch more widely in 2025. A new #TV homepage design is also in the works, aimed at enhancing user experience and visibility of content. 📺 The Walt Disney Company, Hulu, SHOWTIME, AMC Networks take notes! 😉 🏆🎬And let’s not forget, Netflix just bagged 107 Emmy nominations, leading the pack among all networks and streamers.