NIRI New York Chapter’s Post

PR is about building and maintaining mutually beneficial relationships. A strategic advisory function. It is considered and accountable like legal, but also forward looking and insights driven like a research team. Kim W teaches us about the merits of the PR function and its benefits for Founders. Want to know why you as a Founder should be investing in PR? Take a listen over here: https://lnkd.in/d9WdAtQz

Can you get PR without hiring an expensive agency? Yes you can. Here’s how. ⤵ My guest on this week’s episode of the Speak Like a CEO podcast is Gloria Chou. Gloria is an NYC-based PR strategist and host of the popular Small Business PR podcast. Her methods have helped over 10,000 entrepreneurs get seen and have resulted in over 1 billion organic views for solopreneurs, founders and small business owners – with zero advertising budget. We get very tactical (I spent years in the PR trenches too, pitching thousands of stories and giving hundreds of interviews). Gloria shares which subject lines get journalists to open your email, how to overcome imposter syndrome, and how to build relationships with journalists. She also shares her step-by-step CPR pitching method that has generated coverage in over 100 news outlets across 4 continents (see below). 🗣 Any PR pitches that worked well for you?  📌 Follow me Oliver Aust for daily strategies to master communications.

One of the benefits of doing a podcast is that you get to ask smart people questions about their expertise. And then they tell you! In fact, most marketers spend years gaining valuable insights into their craft and are only too happy to share what they've learned. But we cover a range of topics - so I am grateful to Maura Lafferty who has consolidated many of the gems about PR into this post. She has listened to hours of PR advice to select and compile some of the best insights. (Or at the least, scanned through the transcripts but the outcome is the same). Now you can benefit from these experts' advice in a concentrated dose.

I have a big pricing update. Doing your own PR just got even more affordable. Many people have been interested in my PR Accelerator program, but the original pricing was cost-prohibitive for start-ups or solopreneurs. To remedy that, I've changed it from an all-inclusive program to a la carte. You can now pick from one of three focus areas: • Attracting media coverage • Booking podcast interviews • Landing paid speaking gigs Our team will then create everything you need to start getting that media coverage, podcast interviews, or paid speaking gigs. With all three options, you'll also get: • A PR-ready brand assessment • Hands-on training with me • A personalized PR dashboard that makes it easy to implement your strategy Pricing now starts at $5k. Monthly payment plans are available. Learn more and book your consultation here: https://lnkd.in/gWj_Mixn (And thanks for sharing this with people who are looking for PR support!)

My friend, Cher Hale from Ginkgo PR, has a new offering that you might be interested in if visibility is a priority for you right now! In her new workshop series, she answers questions like... -How do you find the right shows to pitch, especially ones that are values-aligned? -How do you condense your multiple careers, interests, and 10+ years of experience into a few sentences? -How do you land spots on noteworthy shows without a big network or influential connections? -How do you avoid tokenizing yourself? -How do you write a subject line + a pitch that stands out in overflowing inboxes? -How can you craft talking points that pique curiosity & compel people to want to meet you? -Which ‘clarity killers’ must you absolutely avoid while writing pitches? -How do you include practices of equity and liberation into your pursuit of visibility? -How can you follow up without feeling like you’re being annoying or spammy? If you want to know the answer to any of these questions, you learn more about the workshop series here:

When blogs first got hot, every December, it was the rare PR agency and independent communicator that didn’t feel compelled to post their predictions and assessments of trends for the new year. That practice has not slowed down. Rather than try to find and read through them all, just sit back and listen to this short mid-week episode of “For Immediate Release.” Neville and Shel summarize key 2024 trends drawn from a number of sources. https://gag.gl/PvQ1K6

Spring into PR with Coldwater's Seasonal Book Pick: "This Is How You Pitch." Want to get your start in the PR industry? Written by PR veteran, online commentator, and podcast host Ed Zitron, this guide covers everything from your first day at the job to launching your own agency. Focusing on the crucial skill of pitching and steering you away from common pitfalls, it’s a great read for independent thinkers starting their PR career. #SpringReads #ColdwaterPicks #PublicRelations

Are you looking to communicate a strategy/ambition/vision/big idea?! Do you really want to get people on board? Then you may need a little time in Kate Hooper's SPA. We're not talking about facials folks, what we're referring to is Kate's 3 step framework to help drive really effective communications. Simplify. Personify. Amplify. You can hear more on the latest StrategyStory podcast. #communication #strategy #story https://lnkd.in/e3CefV2p

Have you ever wondered how to turn strategy into strategic action? Tap and click to learn how in 3 steps from Kate Hooper of StrategyStory Simplify Personify Amplify That's SPA (no floaty music, tho a highly dodgy interviewer) StrategyStory #strategy #strategicaction #communication #puttingpeoplefirst

Incredibly HONORED to share personal details about our DISRUPT CULTURE in the latest episode of All Up in My Lady Business! 🗯️”When I started the business, we worked with clients who I thought were disruptors. I realized they weren’t. They were not willing to take risks.” 👇Click the link below for more on: business, PR, and pure disruption! CC: Mary Nisi. Listen to the full episode here: