Nirupam Singh’s Post

An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%. Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN #womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy

Welcome to May! One of the things anyone in foodservice should be aware of is major events in their area that can drive business, events they can use to drive business to or create menus around. MAY: 4th - Kentucky Derby 5th - Cinco De Mayo 12th - Mother’s Day 18th - National Restaurant Show - Chicago 19th - PGA Championship - Louisville, KY 27th- Memorial Day NBA Playoffs NHL Playoffs MLB regular season Don’t forget to check your convention center calendars and arenas for noteable dates. Communicate with your distributor on usage spikes that might arise to avoid shortages. Get your special orders in. Sales people make sure to communicate any special cut off times or route details. Shape conversations around these events. This is a great way to show how you can take a consultative approach to serving the customer. Country Clubs and Pools are about to get rocking so make sure to be communicating with them about any specials or menu items you might get. Have a great May!

Parents of kid athletes, share this with your youngsters. This is what professional sports are actually about. Not just about fame or a lavish celebrity lifestyle in the moment. Much more importantly it’s about investing those checks /the bag, etc., in businesses to build wealth for your family and your retirement lifestyle. #business #startups #entrepreneurship

Did you know Costco Wholesale sells more hot dogs annually than all Major League Baseball (MLB) stadiums combined? 👀 While MLB fans consume about 20 million hot dogs per season, Costco moves a staggering 100 million! Unlike MLB stadiums, which have limited seasonal opportunities to sell hot dogs, Costco’s food court is open year-round, attracting millions of customers with its unbeatable $1.50 hot dog and soda combo. For sports venues, food is often a secondary revenue stream, but for Costco, it's a foot traffic driver that brings customers into the store, where they often make additional purchases. By maintaining the same low price since 1984, Costco has arguably built a loyal customer base and sustained high volume, proving that sometimes, value-driven pricing can be just as important as premium offerings in the sports industry—it's a masterclass in operational efficiency, pricing strategy, and consumer behavior. From a sports business perspective, what lessons can we take from Costco's approach to delivering value while still making a profit? #stadiums #foodsales #pricingstrategy #consumers #sportsbusiness #funfact

Partnerships are built on trust, belief, and a shared vision. That’s why I’m proud to recognize PepsiCo for taking a chance on us during a critical moment—sponsoring our team from the #LEC playoffs through to the World Championship, with no guarantees of success. There was no fallback plan, no assurance of a playoff win or World’s qualification. Pepsi bet on our team because they believed in who we are and what we stand for. This is more than a sponsorship—it’s a partnership grounded in authenticity and shared values. Pepsi saw something real in our team and our culture, and that’s what resonated with our fans. In esports, just like in business, authenticity is everything. Fans recognize and appreciate brands that invest in more than just the scoreboard—they invest in people, in culture, and in building something bigger than themselves. Pepsi earned their place alongside us by believing in our journey, and together we’ve proven that the strength of a brand isn’t just in its products, but in the values it aligns with and the communities it supports. Welcome to World’s, @Pepsi—we’re proud to have you by our side. #LeagueOfLegends #goMADKOI #WorldChampionship Buy the limited edition World Championship jersey at shop.madlions.com

Get in the Game Partnerships for Mid-Size Wine Brands in Sports and Entertainment- new article in Wine Industry Advisor Sports and entertainment partnerships can connect wine brands with new, younger and more diverse drinking age customers. According to SponsorUnited, a global sports and entertainment intelligence platform, during the 2022-23 season, alcohol beverage brands contributed $480 million in sponsorship revenue across the NFL, NBA, MLB and NHL. While beer and spirits still dominate the sports arena, wine is making its mark. Major league sponsorships can require major financial commitments. However, small and mid-size wine brands can gain a competitive edge with collaborations at the community and regional levels — and by thinking outside the box. Here are some examples. https://lnkd.in/eHavZzDp

The Savannah Bananas enjoy much success with their "Fans First" attitude, companies too will experience varying levels of success with their own focus on improving the "customer experience". Businesses today focus entirely on data and analytics for "B2B" sales, but seem to have lost focus on how to manage "H2H" or "Human-to-Human" communications. It is the relationship with your end client that will prove to be the biggest asset in your long-term success! "Create the moment" in order to create success! #gobananas #customerexperience

This partnership between #MajorLeagueBaseball and #Mastercard highlights the connection food has with baseball and sports overall, from traditional items like hot dogs, popcorn, ice cream, and peanuts to unique choices such as fried chicken donuts at #CitiField and the Mac Bat at #TropicanaField, a cone filled with Mac n Cheese. Utilizing the connection with culinary in your market can also bring the rewards of engaging both inside and outside your venue. Minor League Baseball and "Home Run Foods" Minor League Baseball (MiLB) partnered with local eateries to offer "Home Run Foods," delivering stadium favorites to fans' doorsteps. This initiative boosted fan engagement during the pandemic, achieving a 20% increase in merchandise sales tied to food orders. ECHL Inc. and "Fan Feast" The ECHL's "Fan Feast" program, launched in collaboration with regional food vendors, provided fans with team-branded meal kits. This initiative saw a 15% increase in online fan engagement and helped sustain local businesses. Local Quick Service Restaurant (#QSR) partnerships are crucial for community connections. They provide unique, regional flavors that resonate with local fans, enhancing the authenticity of the at-home experience. These collaborations also support local businesses, fostering community goodwill and creating a mutually beneficial relationship. ❇ Tips for Finding Local QSR Partners 1. Identify Popular Local Eateries: Look for restaurants with a strong local following or reflect the community. 2. Evaluate Brand Alignment: Ensure the QSR’s brand connects with your team’s values and fanbase preferences. 3. Leverage Existing Relationships: Utilize existing sponsorships or vendor relationships for potential partnerships. 4. Consider Logistics: Choose partners capable of handling high volumes and maintaining food quality during delivery. Building Community and Revenue Implementing these food delivery programs creates a strong community connection, and loyalty and generates new revenue streams. A simple, easy-to-activate idea is to collaborate with a popular local food provider to offer team-branded meals for delivery during home and away matches. This enhances the fan experience and supports local businesses, driving engagement and sales. Consider what your local culinary providers might offer your fans. #Sportsbiz #FanEngagment #Partnerships #Community #Baseball #Food #Concessions

I recently had the opportunity to take part in McKinsey & Company and World Federation of the Sporting Goods Industry (WFSGI) fourth Sporting Goods Report, 'Time to Move'. Sports is at the core of Frasers Group and remains a key driving force for our business today and it was great to share my thoughts and experience in the industry. Link here to read the full report - shorturl.at/aefkz

I should preface this by saying that I'm still a Vancouver Canucks fan, but when I see an excellent marketing move, I definitely need to talk about it. It's still uncertain, but Boston Pizza 🍕 is riding the wave of a highly anticipated and potentially historic change in Canadian NHL history🏒 By promoting their offer pre-game, Boston Pizza becomes the market leader. In marketing, timing is everything! By being proactive, the company’s brand reminds Canadians of what’s possible and gives us 30,000 reasons to believe. 🏆️ #marketing #topofmind #marketleader #stanleycupwin