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Puzzler at Workline

Imagine being able to cut your cost per hire by up to 50%, attract 50% more qualified applicants, and boost retention rates by 28%. Sounds too good to be true? According to a study by LinkedIn, achieving these remarkable outcomes is possible through a robust employer brand presence. In a sea of job postings and company profiles, how do you stand out? The Employer brand - It's your unique selling proposition and your secret sauce. A study says that 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.  So, it's time to gear up and let your brand take center stage! While your consumer brand targets those who purchase your products or services, your employer brand speaks to a broader audience consisting of both current and potential employees. This audience may not necessarily align with your product's target demographic, making the need for a distinct employer brand crucial. Most likely, your business already has a well-established corporate brand to promote its products and services. However, it's equally imperative to develop a robust employer brand to effectively showcase your company to current and future employees. So, where should your focus lie? 1.   Culture: A company's culture, often considered the glue that binds the organization, encompasses values, vision, mission statements, policies and beliefs. It's the collective behaviors and assumptions imparted to new hires, influencing how individuals and groups interact with each other, clients, and other stakeholders. 2. Employee Opinions: Employees opinions paint the company walls, particularly when shared on public forums like Glassdoor, Facebook, etc. These opinions play a pivotal role in attracting the desired candidates and fostering internal improvements. 3. Investment in Training and Development: In industries like tech, where constant learning and adaptation are crucial, companies investing in employee training and development not only attract top talent but also foster a culture of innovation and growth. 4. Candidate Opinions: First impressions matter, and your employer brand begins to take shape during the initial job interview. Negative candidate experiences or shortcomings in the onboarding process can tarnish your reputation. A disorganized or unresponsive human resources team can lead to negative impressions, potentially deterring future candidates. By prioritizing authenticity, leveraging employee advocacy, and strategically communicating the organization's values, companies can build and maintain a compelling employer brand that positions them as employers of choice. #hr #hrcommunity #hrms #talentacquisition #employerbranding #recruitment #chro #WorklineWorkline

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