New Incubation Ventures reposted this
Senior Vice President, New Incubation Ventures @ The Estée Lauder Companies Inc. | Global Lead of Early-Stage Investing and Incubation
So excited to collaborate with TikTok on this exciting new NIV initiative, THE CATALYSTS. Thank you Vanessa Craft, Sonika Phakey, Sharmadean Reid MBE, and Cindy Palusamy!!
PSA to all future beauty entrepreneurs! 🔔 Introducing THE CATALYSTS ⚡️ A program by The Estée Lauder Companies' NIV, with support from TikTok. This is an open invitation for new ideas set to transform the future of beauty – and an opportunity to receive vital funding and mentorship to make your plans reality. Beauty creators have been at the heart of TikTok since it's inception, rewriting the rules of beauty one viral moment at a time. I believe the next hit brand is not from a B-List celebrity *side eye* it's from a creator who DIYs to solve real life problems and is already deeply connected to their future consumer. Opportunities such as The Catalysts are rare - that's why we're so excited to come onboard to amplify and unlock the creativity of the TikTok beauty community. An exciting jury of industry figures will select two winners, they include Michèle Lamy, Hung Vanngo and Julia Sarr-Jamois, who will join TikTok's own Vanessa Craft, AR innovator Grace Choi who has created viral effects for the likes of Patrick Ta and Fenty, and MUA entrepreneur Mitchell Halliday who himself has smashed records this week driving $1m sales in 24 hours on TikTok Shop. Need to knows: ✅ Two winners will receive up to $250k funding + $75k advertising credits ✅ You can be from (almost) anywhere in the world ✅ You'll need to complete an executive summary of your idea, and we'd love to see a TikTok to understand your vision of beauty! ❌ You don't need to have a product or proof of concept yet ❌ You don't need to be an existing beauty business - creativity from all corners and in all shapes is encouraged. ❌ You don't need to have industry connections, this is the opportunity to network with some of the industry's most prominent figures Full Ts&Cs apply. Visit the website for full application criteria and to apply: www.thecatalystsworld.com Need some inspo? In addition to the competition, The Catalysts will be launching masterclasses on TikTok @thecatalystsworld. Featuring renowned experts and hosted by Sharmadean Reid MBE, these will serve as a comprehensive guide for anyone hoping to launch a beauty brand! Huge thank you to Shana Randhava and Cindy Palusamy for welcoming TikTok's support on this amazing initiative ❤️ Tag someone who would make a great applicant below! ⬇️
Was such a pleasure working with you and bringing this insider information to the next generation of beauty founders!
As always, blown away by your creativity and innovation, Shana!
so cool!
Very exxciting!!
This initiative, THE CATALYSTS, sounds incredibly promising. How do you envision it making an impact in the industry? Looking forward to seeing the results!