Nick Crutchfield WSET 3, BAR’s Post

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Freelance Contractor in CPG Marketing Strategies/Trade Advocacy/Hospitality•Drinks Maverick•Podcast Creator

When I say the phrase “inclusive hospitality” I mean it for Everyone and if there’s a trend that I’ve noticed over the past couple of years in the non-alc space it’s that entirely too many players in the segment look like me and present as I do. If we’re going to do this thing together, make sure YOU do better by being inclusive and representative of everyone across all spectrums of life- multi-ethnic, abled and “disabled” (still not a fan of that term), neurodivergent, non-binary & binary, spiritual/religious and not, etc.- all of us. This space- as sports, theater, bars and pubs, art and music are, is one of the Great Equalizers and one that SHOULD embrace the option and opportunities that we are granted to be better for all of human kind, regardless of the drink of choice. Today, as we close out MLK Day in the US, I choose to highlight this article because without the Black community in the US and abroad, the non-alc segment wouldn’t have the momentum that it does and that needs to be heard more often and louder. #dryjanuary #nonalcoholic #inclusivehospitality #makeitalyres

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