When you create and come from politically unstable countries from a region that had unnecessary war conflicts in which when I started the PRO PR conference there were not even diplomatic relations between foreign nations in the territory of the former Yugoslavia and when I look back today what I did for communications and I am proud of public relations. In recent months, I've been a bit bored because my main topics on LinkedIn are related to the PRO PR Conference and the PRO PR Globe Awards, but I always say if we're not going to give importance to people who create and do good things like me, who should we give it to? We are witnessing constant changes due to technological development. The media is transforming, and journalists and newsrooms are constantly threatened by the challenges of news created by artificial intelligence. The so-called "data" is a challenge for different interest groups, and the representatives of public relations management and their advisors are not always in the zone that ensures secure access to their mobile devices where this data is also located. How to communicate and interpret data, and create a narrative that is acceptable in space? How do brands see themselves in the space of different target groups, and consumers, and how do they use public relations tools and techniques today? These are just some of the topics that will be discussed at the conference. I am proud that perseverance has brought me to a leadership position. For the first time, we have a lecturer from Iran, and we will also talk about the unavoidable topic of environmental, social, and corporate governance, the so-called ESG (Environment, social, and governance). Thank you to everyone who recognized the conference program, and thank you to the lecturers who will come and share their knowledge so that they can be even better at what we do.
Charles Skinner, FCIPR, James Hewes, Borislav Miljanovic, Aida Salkić, Mina Nazari, Natan Edelsburg, Alicia Matilda Lubrani, Simona Kruhar Gaberšček, Nadja Lutvikadic-Fočo, Ranko Jelaca, Marija Kojčić, Boris Zatezalo, Jelena Gavrilovic Šarenac, Mary Beth West, APR, FPRCA, Dustin Chick, Rafael Llopis Martínez, Jonny Bentwood, Natasa Trslic Stambak, Tamara Bekcic, Christoph Plate, Bence Gáspár, Jernej Smisl, Aleksander Truppel Ilić, Natasa Pavlovic Bujas, A Erić, Eleonora Albijanic, Aslıhan Güven, Samo Gaberscek, Zikica Milosevic, Nenad Danilovic, Edhem Fočo, Maja Rakovic, Marko Andrejić, Srdan Kosovic, Matej Loncaric, Biljana Stepanovic