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Via Axios AI+ today: "[T]ech's leaders expect users will move away from traditional internet search and toward seeking quick answers from chatbots, using text, voice or even connecting with AI-powered virtual personas." The conversation application era is here ⬆ and this new UX will also translate to how consumers interact with brands. To be ready, large enterprises must invest in technology that allows them the max amount of flexibility in how business teams design conversations as well as the technical freedom to scale as quickly as the business needs require. We are moving toward a world where users expect their digital interactions to mirror the natural ebb and flow of their day-to-day decision-making. #conversationalAI #multimodal #conversationdesign #customerengagement

Axios AI+ - 1 big thing: AI answers open a new search war

Axios AI+ - 1 big thing: AI answers open a new search war

axios.com

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