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Global Brand Marketing & Growth Director || Sustainability Thought Leader in Fashion/Food/CPG/Renewable Energy/Tech/Beauty/NGO/Health/Finance

Where is the diversity in the #creativeindustry and where are the #culturallydiverse owned creative/media 360 agencies? Back on client side again and conducting a Creative/Media/PR/Advertising Agencies RFP process to keep one on retainer for business needs. One thing I promised myself I would do when back in this position is to ask the question 'how diverse is your team?' I have been given some interesting answers to that question and valid responses at that, however does not change the fact that #diversity in Creative/Media/PR/Advertising 360 agencies is still lacking. Capability is the number one priority in this RFP process and I will not compromise. I have only found a number of culturally diverse owned agencies, specialising in a lot of amazing things, but have not found one that does 360. How do I solve this dilemma, how do I use my influence to ensure #diversity in the agency I work with and not be perceived as biased? It can't be bias when research proves diversity in teams delivers superior creative, innovative and financial output. So, I can't help feeling like I am settling for less if I do not insist on a diverse team. Hopefully this is something 'The F.E.N Initiative' can help solve, but it looks like its a long road ahead. https://lnkd.in/e5KivkCy.

Why diversity tactics in the creative industries continue to fall short

Why diversity tactics in the creative industries continue to fall short

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