Nobia Studio’s Post

🌿 Empowering global #fashion consumers with a heightened awareness of #sustainability, driving consistent purchasing decisions aimed at reducing environmental impact. Due to #Covid19, when the disease started and we had to stay home, it shook up many brands in all kinds of businesses. From how people shop to how they live, lots of things began to change, and we're noticing these effects more and more every day. Another big thing that became important is taking care of the environment, and being sustainable. Today, we would like to share with you the #sustainable goal #innovations from The LYCRA Company, demonstrating their commitment to understanding the responsibility and opportunity they have to create a positive impact across the industry. In the past year, a significant accomplishment highlighted in the report is the company meeting its key product goals by incorporating sustainable attributes such as #durability, #recycledmaterials, #renewability, #recyclability, #safety, and #transparency into each product in its portfolio. The The LYCRA Company's scalable innovation arises from its #partnership with Qore LLC®, a collaboration between Cargill, experts in agricultural fermentation, and HELM AG, a German chemical company. This collaboration led to the creation of bio-derived The LYCRA Company® fiber using QIRA®. By utilizing QIRA®, the company can leverage dent corn's potential to substitute petroleum-based ingredients with an annually renewable resource. At The LYCRA Company, Steve Stewart believes that regenerative agriculture is good for business and good for the planet. Recognizing the dedication of farmers implementing sustainable practices, corn is sourced to produce bio-derived The LYCRA Company® fiber with QIRA®. This initiative aims to offer the #fashion industry more sustainable choices, benefitting brands and #retailers in the apparel sector and protecting planetary resources for future generations. 👏 Read more to learn: https://shorturl.at/fkEMU WWD 💭 Related article about How Brands Can Embrace the Sustainable Fashion Opportunity: https://lnkd.in/eRtujkyE Bain & Company 💌