Nobody's Child’s Post

Following NIQ's first Global Digital Advisory Council, this commentary covers the key aspects shaping online retail, including Quick Commerce and Social Commerce, and explores digital shelf strategy for not only adapting but thriving in these challenging times

We had a fantastic time today at the Direct Commerce Association (DCA) Annual Summit. A big thank you to Jane Revell-Higgins Higgins and Victoria Revell-Higgins for the invitation to present to your audience.   The summit highlighted a significant opportunity for businesses in the direct commerce space to embrace sustainability. With much of the event focusing on driving sales in an increasingly challenging market, we shared our insights on how businesses can start their sustainability journey and hosted a roundtable discussion exploring how businesses can leverage sustainability to attract eco-conscious customers, drive brand loyalty, and unlock new market opportunities.    We thoroughly enjoyed hearing from brands on how they’re approaching sustainability and having meaningful discussions on topics including:    Understanding Your Customers: What matters most to them? Is it reducing waste, measuring emissions, or avoiding human rights impacts?    Simplifying Sustainability Communication: Avoid overcomplicating messages. Be specific, clear, and simple when talking to your customers.    Marketing Benefits: Use data to measure the effectiveness of sustainability across your marketing channels.    Adding Value and Inspiring Through Sustainability: Celebrate good news stories while being transparent about challenges.    Get in touch to find out more about how B·ABLE can support your business in embracing sustainability.    #sustainability   #directcommerce   #greenmarketing   #businessgrowth 

A must-attend for anyone interested in the future of digital commerce. Join us for the Digital Commerce Summit in Barcelona on June 7th! Three key moments you won't want to miss: 1. 𝗙𝗿𝗼𝗻𝘁𝗹𝗶𝗻𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: with Mars, RedCloud & Macromex...Hear from real-life B2B and D2C companies as they share their frontline experiences and insights. 2. 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻: with Starbucks, OBI & Reckitt...Dive into the world of headless commerce and composability, and learn how these technologies are transforming the industry. 3. 𝗡𝗲𝘄 𝗧𝗿𝗲𝗻𝗱𝘀 𝗹𝗲𝗱 𝗯𝘆 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀: Discover the latest trends shaping the future of digital commerce such as live Shopping or Concierge commerce. On top of what, we’ll have top hosts such as Carles Puyol, Nishma Patel Robb and more! Don't miss out on this opportunity to gain valuable knowledge and connect with industry leaders. Register now and be part of the digital commerce revolution! #Ecommerce #Innovation #Trends

🌍 Discover the Evolution of E-Consumers in the E-Services Market! 📲💻 Uncover the latest trends and insights in consumer behavior and sustainable consumption. Dive into the world of e-commerce and digital innovation. Read now at Encyclopedia MDPI: https://lnkd.in/emJReHXg #EConsumers #DigitalRevolution #SustainableConsumption

Composable commerce and API-based digital commerce were both given transformational benefit rankings in the Gartner® Hype Cycle™ for Digital Commerce 2023. 🚀 Uncover the future of #eCommerce and get invaluable insights on emerging technologies, key trends, and disruptive innovations reshaping the online retail landscape. Read the full report HERE: https://ow.ly/jss750QpNQX

Emerging Trends Several emerging trends are shaping the future of eCommerce. Social commerce leverages social media platforms to facilitate product discovery and purchase decisions. Sustainability and ethical consumption are gaining prominence, with consumers prioritizing eco-friendly products and brands with transparent supply chains. Furthermore, the rise of direct-to-consumer (DTC) brands challenges traditional distribution channels, enabling companies to forge deeper connections with customers and capture market share. #ecommercedevelopment #ecommercesuccess

Hey everyone, Just wrapped up an insightful week at the Digital Food & Beverage 2024 event alongside İsmail. Being among industry leaders was truly inspiring! Here's a roundup of key insights: 🛒 Data-Driven Success: Success in e-commerce hinges on leveraging data effectively. As Courtney Mikely from Barilla highlighted, it's not necessarily about how much data you have, but how you use all the data you have for real impact. From understanding consumer behavior to optimizing operations, data is the backbone of success. 💡 Personalization is Key: Tailoring experiences to individual shoppers is crucial. It's not just about selling products; it's about creating personalized journeys that resonate with customers. 🚀 Continuous Learning: In the rapidly evolving e-commerce landscape, continuous learning is essential. Embrace each day as an opportunity to grow and adapt. 🤝 Collaboration Matters: Collaboration across teams and functions is paramount. By working together, we can unlock collective success and drive innovation. 🔄 The D2C Advantage: Direct-to-Consumer (D2C) models enable brands to innovate with both services and products, a feat that may be challenging with traditional retailers. However, as highlighted in JEAN PHILIPPE NIER & Alister Greenwood's debate, a poorly calculated cost structure and resource drain from end-to-end involvement can pose challenges. Strong partnerships are crucial for D2C success. Curious how you can leverage data and navigate the D2C landscape to supercharge your e-commerce operation? Reach out to me to learn more about how Mindsite can help make your business more trackable and successful.

At the end of ProcureCon Europe Series Marketing, myself and Craig Butler were asked to cover off our views of trends / issues that the #marketingprocurement community will be looking at in the year forward. We only had 5 minutes for this Crystal Ball session so here is our list: 1. AI – Both in terms of use by Marketing and impact on Procurement processes. 2. Accessibility, Sustainability & DE&I – we are not seeing great strides in the progress of these 3 areas but Procurement can lead or at least really support on them. See our Conscious Advertising Network for more details. 3. Retail Media – ISBA have released a framework about it - https://lnkd.in/g9WmCKY2 4. Transparency - mainly related to media. This never seems to move forward and get resolved (I am sure I have shared many articles on this in a few #TinaTells articles) 5. Measurement / ROI / Evaluation – invest in work that works and Procurement's role in managing that as was highlighted many years ago in the Magic and Logic study - https://lnkd.in/eJ5Qvcf5 6. Supply chain – Nicholas Louisson at ISBA is kicking off a project soon with suport from our CIPS - The Chartered Institute of Procurement & Supply Specialist Knowledge Group in Marketing. This article can set the context - https://lnkd.in/gfn9s2U4 7. In housing – a slow burn but coupled with AI could be a big focus for brands next year

Understanding and leveraging emerging ecommerce trends can establish your brand as a leader in your industry and set you apart from the competition. Here are a few ecommerce trends we see on the horizon. What ecommerce trends do you see becoming popular in 2024? . . #ecommercetrends #ecommercesolutions #ecommercebusiness #losangelescalifornia #usabusiness #businessconsulting #encino #ecommercetips #ecommercestore

How can digital #marketplaces manage #sustainability on their supply side given that:  🌊 Seller/service provider numbers constantly fluctuate 🤔 Sustainability awareness is highly uneven among the ones selling on the same platform 📝 There is no room for strict contractual agreements between the platform and its supply-side participants (unlike in traditional supply chains) That question triggered the research Laura and I conducted last year, leading us to an unforgettable experience of interviewing and analysing dozens of the world's leading platform businesses. Last week, we had the pleasure of sharing and discussing our findings with the executive community of the ISM University of Management and Economics. Hopefully, it inspired representatives from diverse businesses to not settle with the ordinary when it comes to sustainability management 🌱