Nolan and Borsalino, Italian excellences in the production, respectively, of motorbike helmets and hats with artisan savoir-faire, announce the signing of an exclusive three-year agreement. The creative direction of the new line, which is scheduled to debut in summer 2024, is the result of the synergy between the Nolan Style Centre, which identified the N21 jet model, a bestseller with over 330,000 pieces produced since its launch on the market, as the perfect protagonist for the launch of this partnership, and the Borsalino Style Office, which added the touch of its own timeless elegance. The result is an iconic helmet with clean, linear and refined lines, produced in the two colours Metal White and Flat Black, which synthesise in a perfect combination design and style, attention to quality and traditional craftsmanship: all elements that unite these two manufacturing excellences, both standard-bearers of Made in Italy. "We decided to collaborate with Borsalino because our companies share great values such as Italianness, attention to detail, the search for quality and comfort, and finally a distinctive style. Last but not least, it is a partnership that sanctions the renewed strategy of the Nolan brand, which is increasingly closer to the lifestyle world and to a demanding clientele that aspires to exclusivity and the pleasure of wearing a unique item, even when riding a motorbike" comments Enrico Pellegrino, CEO and General Manager of Nolangroup. "Borsalino's DNA is historically linked to the theme of travel," comments Mauro Baglietto, General Manager of Borsalino. "This collaboration is an important opportunity for growth for our brand, which naturally and logically allows us to broaden our product range, bringing us ever closer to the lifestyle universe with an accessory that is consistent with the brand's identity and which will open the doors to a new target customer base."
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Amazing strides
Complimenti per la partnership 🇮🇹
I hope it will be a fruitful collaboration between a helmet company that values safety and a hat company that values style.
Love this!!!
Marketing & Communication Specialist, Event Manager
9mo🤡