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🚀 New Webinar Launch! 🕓 Tuesday July 2nd, 4pm BST (duration 1-hour) ⚡ Register now: https://lnkd.in/ecttn9Qx Presented by Rethink TV analysts, Rafi Cohen, Alex Davies This webinar is critical for anyone working in OTT video, who wants to understand the changing shape of demand for long-form, ‘premium’ content. Monetization practises are blurring across streaming video, meaning the lines separating SVoD, AVoD and FAST as distinct business models are getting thinner by the day. Our analysts will delve into the regional KPIs of the key platforms across OTT video, shedding light on the user base, watch time, and revenue of key platforms across SVoD, AVoD and FAST. This webinar is, therefore, essential for video services, technology vendors, ISPs, and pay TV operators to get a quantifiable grasp on exactly how the premium OTT market is set to warp in the coming years. On-demand recording will be available for anyone who can't make it to the live event. Register to be informed: https://lnkd.in/ecttn9Qx #OTT #OTTVideo #SVoD #AVoD #FAST

In this new CTV explainer, I aim to provide a high level overview of identity. As more ad $ flow into CTV, the use of programmatic technology will increase, hence CTV IDs will become a major topic of industry discussion and debate. #CTV #AVOD #FAST #Streaming #Identity #Programmatic #AdTech

The brand new Publica by IAS CTV white paper for TV OEMs, AVOD & FAST services is now available to download here: https://lnkd.in/ddUw_x25 In this white paper, we cover the following & more: 🔴 How to curate exceptional CTV Ad Breaks. 🔴 Frequency Controls & Exclusivity Rights. 🔴 Learn from linear TV ad break best practices, and maximize CTV yield. 🔴 What are the CTV ad server attributes required to deliver a quality viewing experience? #CTV #Streaming #AdServing #SSAI #AVOD #FAST #Programmatic

The new Publica by IAS CTV white paper for TV OEMs, AVOD & FAST services is now available to download here: https://lnkd.in/ddUw_x25 In this white paper, we cover the following & more: 🔴 How to curate exceptional CTV ad breaks. 🔴 Frequency controls & exclusivity rights. 🔴 Learn from linear TV ad break best practices, and maximize CTV yield. 🔴 What are the CTV ad server attributes required to deliver a quality viewing experience? #CTV #Streaming #AdServing #SSAI #AVOD #FAST #Programmatic

Mastering the OTT Revenue Game: Embrace Complexity, Boost Growth! At VOD Professional’s #OTT Question Time Live 2024. Jonas Engwall (Bedrock Streaming) ▪️Underlying structure is like Lego. Provides scale and customer flexibility. Varies by device. ▪️Strategic partners. Good for scale. But responsible to existing partners. Like a members club. Successful broadcasters who want to stream. Not competitors right now. Different territories for instance. ▪️Core platform. Same engine for everyone. Core of streaming is very similar. Overall same needs. Once deliver to one partner service available for all. ▪️Partners moving hybrid. ▪️Streaming isn’t the business model. Is SVOD, AVOD, combination etc more appropriate? ▪️Legacy support about 10 years’ prior but don’t always add features. ▪️Asia can be early adopters and mobile-first but is a fast moving market. ▪️Broadcast collaboration - helps with scale. Need to think more than just local. Even local benefits from collaboration. Chair: Andrew Ladbrook (Oliver & Ohlbaum Associates (O&O))

🍳📺Pan OTT consolidation - Rethink TV shares its bird's eye view🦅👀🔭 🕓 Tuesday July 2nd, 4pm BST (duration 1-hour) ⚡ Register now: https://lnkd.in/ecttn9Qx Myself and Alex Davies will take you through the changing shape of demand for long-form, ‘premium’ content. Monetization practises are blurring across streaming video, meaning the lines separating SVoD, AVoD and FAST as distinct business models are getting thinner by the day. Expect deep dives into the regional KPIs of the key platforms across OTT video, shedding light on the user base, watch time, and revenue of key platforms across SVoD, AVoD and FAST. This is essential viewing for video services, technology vendors, ISPs, and pay TV operators to get a quantifiable grasp on exactly how the premium OTT market is set to warp in the coming years. Dont miss out‼️

The TV market is evolving, and it turns out that many consumers are holding onto their devices longer than ever — averaging 6.6 years before upgrading! This presents a unique challenge and opportunity for content distributors. With a significant portion of audiences still using older TVs, there's potential to reach new viewers by supporting streaming apps for these legacy systems. Adapting Smart TV applications for these devices can widen your reach and enhance accessibility, ensuring everyone can enjoy a world of entertainment. 🌍✨ But what challenges might you face in this journey? Our expert Aleksandr Sakov has the insights you need! Discover them in our latest article: https://lnkd.in/dHRkDeed #smarttvapps #lowendtvs #customsoftwaredevelopment #oxagile

Are you confused by the ever-evolving world of streaming acronyms like OTT and CTV? You're not alone! Let's break down the key differences: 📲 OTT (Over-the-Top): Think of this as the what. It refers to content distribution over the internet, bypassing traditional cable/satellite providers. Familiar names like Netflix, Hulu, and Disney+ fall under this category. 📺 CTV (Connected TV): This describes the how. It refers to specific devices with internet connectivity that let you access and view OTT content. Smart TVs, Roku, Apple TV, and Chromecast are all CTV examples. Here's an analogy: Imagine OTT as the delicious pizza 🍕 , and CTV as the plate you eat it on 🍽 . You can enjoy the pizza (OTT content) on various plates (CTV devices). #OTT #CTV #programticadvertisement

🎺FINAL CALL! 4PM (BST) TODAY)!🎺 ⚡ Register now: https://lnkd.in/ecttn9Qx This Rethink TV webinar is critical for anyone working in OTT video, who wants to understand the changing shape of demand for long-form, ‘premium’ content. Monetization practises are blurring across streaming video, meaning the lines separating SVoD, AVoD and FAST as distinct business models are getting thinner by the day. Myself and Alex Davies will delve into the regional KPIs of the key platforms across OTT video, shedding light on the user base, watch time, and revenue of key platforms across SVoD, AVoD and FAST. This webinar is, therefore, essential for video services, technology vendors, ISPs, and pay TV operators to get a quantifiable grasp on exactly how the premium OTT market is set to warp in the coming years. On-demand recording will be available for anyone who can't make it to the live event. Register to be informed: https://lnkd.in/ecttn9Qx

OTT Bundling by Smart TVs! In the not-so-distant future, smart TV manufacturers are poised to revolutionize the way we consume entertainment by bundling OTT apps seamlessly into their devices. This integration represents a convergence of technology and convenience, streamlining the user experience while offering unparalleled access to a plethora of content. #SmartTV #ConnectedTV #Streaming #OTT #CordCutting #TVApps #TVOS #OTTBundle #OTTIntegration #BundledOTT #OTTContent #OTTPlatform