Northbeam reposted this
25+ Yrs of Profit-Growing Google Ads Strategies for $1MM+ Budgets | Team-First Digital Agency Growth Advisor | Consumer Lead Gen (Health/Wellness, Fin-Tech, Edu) Growth Strategy Expert
I keep thinking about the Meta Northbeam Apex integration for incrementality measurement (Ada Pally, so neat!) - It will only touch a small subset of advertisers, but it's a shift in Meta’s pricing that is very “Googley” This incrementality measurement is Meta slicing up the audience and selling a small piece at a premium to the advertiser who values it most (Google's thing). I think Meta's next stage of growth will come from this strategy of higher prices on more precise matching. I can sort of see it in how they're implementing AI chat features too. 🔮 I bet in 2025 Meta's YoY CPMs will rise faster then ever before...
