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In today’s digital landscape, many businesses think of digital marketing as synonymous with running online ads. While ads have their place, there’s a crucial element that often gets overlooked: brand awareness. Here's the thing—investing in ads before you’ve established a strong online presence can be like trying to sell in a market where no one knows who you are. Imagine choosing between two companies: one with an abundance of content and an active online presence, and another that barely shows up in search results. Who would you trust more? We recently worked with a 40+ year-old industrial fiberglass manufacturer that hadn’t been using social media at all. With just two LinkedIn posts per week, their website traffic tripled! Not only did they see a surge in new leads, but they also rekindled relationships with previous clients, leading to more sales. 🎉 The lesson? Consistent content creation is key to building a thriving online presence. It’s not just about immediate conversions; it’s about establishing credibility, driving long-term traffic, and staying top-of-mind for your target audience. ✨ Pro Tip: Start with SEO and social media to build a solid foundation, then add ads to amplify your reach. You’ll not only attract new leads but also engage past clients in meaningful ways. Ready to elevate your digital strategy? Let’s connect and make your online presence work for you! . . . . #DigitalMarketing #BrandAwareness #SEO #SocialMediaMarketing #BusinessGrowth #NorthnetMedia

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