NorthSide’s Post

#InnovationOpportunity While taste still remains important, with the rise of health-conscious consumers, sugar-free and low-calorie beverages are growing in demand. We incubate ventures and scale brands in India. Email: team@northside.co.in Website: www.northside.co.in Vidur Vyas Akash Singh Thakur Mallika Nayar Pranav Mehra Gaurav Mehta Krishanu Chakravarty Dhruv Sabharwal Soumya Chadha #consulting #marketresearch #marketfit #brandmarketing #brandconsulting #incubation #marketgrowth

Each week we showcase one of our top 30 Unicorns, who prove that the Food & Beverage sector is highly investible and has the ability to produce results that can 'return the fund' for VCs. At number 24 this week is @Licious - an online meat and seafood ordering startup that follows an end-to-end business, based in India. Last valuation: $1.00B (October 2021) Headquartered: Bengaluru, India. Founded: 2015 Founders: Abhay Hanjura, Varun Sadana, Vivek Gupta Employees: 1,000-5,000 Funding: $338.0 Mn Funding rounds: 9 Number of investors: 24 Summary Licious' success is credited to its focus on delivering high-quality, hygienic meat products, leveraging technology for efficient operations and customer engagement, strong supply chain management, and strategic expansion into new national markets (with a po;luaiyon of over 1 Billion people helps, although many don't eat meat off course). Additionally, its commitment to transparency, traceability, and customer satisfaction has garnered trust and loyalty among consumers. *** To have each episode of our F&B Unicorns Insight Series land directly in your inbox every Monday, sign up here https://loom.ly/jCOd0R0. #aahventures #foodbev #advisory #investment #growth #FoodBevUnicornsInsightSeries

#InnovationOpportunity With nearly 60% of consumers choosing to snack in the evening before dinner, brands can develop tailored products and marketing strategies that meet the needs of this large space. We incubate ventures and scale brands in India. Email: team@northside.co.in Website: www.northside.co.in Vidur Vyas Akash Singh Thakur Mallika Nayar Pranav Mehra Gaurav Mehta Krishanu Chakravarty Dhruv Sabharwal Soumya Chadha #consulting #marketsearch #marketfit #brandmarketing #brandconsulting #incubation #marketgrowth

Founders, the category a brand operates in, the market for the product, and revenue growth are key considerations when investing in D2C brands, leading investors told IndiaRetialing. Click on the link below to know more.... Arjun Vaidya | V3 Ventures | Prath Ventures | Harmanpreet Singh | Piyush Goenka | Deep Bajaj | Chetan Siyal | SNITCH | BabyOrgano | Riddhi Sharma | Mannu Mathew #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

FreeStand Sampling has raised $400,000 in a seed funding round led by Venture Catalysts++ | India's 1st Multi-Stage VC and Nocking Point Advisors. Indian Institutes of Management (IIM), Calcutta Innovation Park, SucSEED Ventures Indovation, and strategic angel investors Guneet Singh and Varun Singh Hooda also participated in the round. FreeStand is a B2B marketing platform revolutionizing targeted and measurable product sampling campaigns for leading Indian FMCG enterprises. FreeStand simplifies the execution of product sampling campaigns for FMCG brands by organizing and providing hundreds of sampling channels. This ensures that product samples reach the right end customer while offering brands a unique dashboard for measuring campaign performance. The platform has gained traction among major FMCG players like HUL, Nestlé, Reckitt Benckiser, L'Oréal, NIVEA, Piramal Healthcare, Cipla Health Ltd, and Emami Ltd. FreeStand’s capabilities extend across multiple channels like ad networks, e-commerce, and quick commerce including Swiggy, Flipkart, Zepto, Meta Platforms, modern retail chains, and other channels. Founders: Sneh Soni, Kavach Chandra, and Konark Sharma Follow Rise & Shine for daily startup updates. Join our daily 2-min newsletter - www.riseshine.in #b2b #campaignmanagement #ecommerce #quickcommerce #fmcg #seedfunding #venturecapital

🌟 Exciting News! ProcMart Secures $30M in Funding Round Led by The Fundamentum Partnership and Edelweiss Discovery Fund 🌟 Thrilled to announce that ProcMart, a leading online B2B marketplace specializing in supply chain solutions, has raised $30 million (about Rs 250 crore) in an equity funding round led by Nandan Nilekani’s Fundamentum Partnership and Edelweiss Discovery Fund, with participation from South Korea’s Paramark Ventures. The investment will fuel ProcMart's strategic initiatives, including exploring acquisitions for backward integration, enhancing client offerings, talent acquisition, technology investment, and expanding presence in new markets within India and globally. Founder and CEO, Anish Popli, shared, “We are looking to strengthen ourselves in Southeast Asia and increase our presence in India, expanding our portfolio to around 35 locations in the next one and a half years.” ProcMart anticipates significant contributions from its overseas operations, targeting 20% of revenue in the next three years. Currently operating across 20 cities in India, as well as in Malaysia and Indonesia, the company serves an impressive client roster including Colgate, Cadbury, PepsiCo, Coca-Cola, and Brembo. Founded in 2015, ProcMart facilitates connections between large enterprises and vendors for indirect purchases. Leveraging AI and machine learning technologies, the company aims to expand its operations and develop AI-driven recommendations for inventory procurement and management in the coming year. Popli revealed impressive growth metrics, with revenue surging from Rs 208 crore in FY23 to Rs 625 crore in FY24, with sights set on reaching the Rs 1,000 crore mark this year. Commenting on the investment, Prateek Jain from Fundamentum Partnership expressed enthusiasm for ProcMart's alignment with their investment thesis, emphasizing its ability to enable large enterprises to outsource and digitize critical business functions. Ashish Agarwal from Edelweiss Discovery Fund commended ProcMart's high-growth, profitable status and its potential to expand the MRO category in India. This funding round follows ProcMart's previous success, having raised $10 million in November 2022. With a total funding of $43 million, ProcMart is poised for continued growth and innovation in the B2B marketplace. Congratulations to ProcMart on this milestone achievement! 🎉 #B2B #SupplyChain #Funding #BusinessExpansion

Skippi , the innovative ice popsicle brand, has secured ₹10 crore in Pre Series A funding, led by Hyderabad Angel Network (HAN) and Venture Catalysts++ | India's 1st Multi-Stage VC , with contributions from Soonicorn Ventures and Hem Securities Ltd.. The brand is also in talks to secure an additional ₹7 crore, showcasing investor confidence in its growth trajectory. The funding will be used for brand building, product innovation, and hiring key personnel. Skippi , co-founded by Ravi Kabra and Anuja Kabra , available in over 20,000 outlets nationwide and online platforms, recently diversified its portfolio with cornsticks and cream rolls, aiming for a ₹100 crore valuation. Following a successful pitch on Shark Tank India, the brand attracted investments from prominent investors, marking a significant milestone in its journey towards becoming a leading FMCG brand in India. #Skippi #Funding #FMCG #IcePopsicle #Innovation #SharkTankIndia #VentureCapital #BrandBuilding #ProductInnovation #MarketExpansion #StartupFunding #startup77

FMCG veterans Anjana Ghosh and Atanu Gangoly launch ‘Scale Sherpas’ to support startups and MSMEs Link in the comments Anjana Ghosh Atanu Gangoly Scale Sherpas #mediabrief #ScaleSherpas #FMCG #MSME #marketing #media

Here's the #1 ingredient in building strong businesses = Having the right people by your side. & “People” here is very broad & is much more than just the team building the business. It’s super important to have the RIGHT: Investors, Partners, Enablers, Cheerleaders & Believers, while building. ‘Investors’ play a MASSIVE role in the success & growth of a business. ––& Capital is just one of the many few things that investors bring onboard, & the Founder-Investor relationship goes a long way even after the ‘SHA’ & ‘Call-For-Money’ :) And hence, Building strong + meaningful relationships with investors is vital for long-term success……Mrunal Jhaveri was one of our earliest believers at Zippee ––he joined us right after our very first Pre-Seed Raise. Since then, he’s been supportive + has continued to back us across subsequent rounds too (& has given us access to a bunch of consumer brands in his portfolio) Every founder needs investors like Mrunal who support them from the Day 0 & continue to believe in them for years. (Choosing the right set of investors is VERY IMPORTANT) Mrunal Jhaveri is the founding partner at ICE.vc & has invested in early stage startup sectors for almost a decade now. Having invested in 100+ ventures till date, notable investments include: BluSmart, Country Delight, Pharmeasy, CredR, Fitso, and Supr Daily (& Zippee Ofcourse). PS: A picture of us at the Zippee HQ in Gurgaon, last month — Made him try some Nizam’s Kathi Rolls (because Mumbai doesn’t have good food) 😂 PPS: Early-stage founders looking to pitch to Mrunal — feel free to DM me & I’d be happy to make a few intros ;) #Investors #zippee #Building

☕ First Coffee—India’s grab-and-go specialty coffee brand—has raised $1.2 million in seed funding led by BEENEXT. The round also saw contributions from prominent investors like Ashish Gupta (Helion Venture Partners LLC), AngelList India, Dr Ritesh Malik (Founder, INNOV8), Sahil Malik (Founder, Da Milano Italia), Chandini Purnesh (Harley Coffee Estate), and many others. With this funding, First Coffee aims to expand its store presence across Delhi-NCR and key Tier I cities in North India. Plans include: Launching 35 new stores by next year. Focusing on high-traffic areas like malls. Corporate parks. Metro stations. Co-founders Sohrab Sitaram and Shiv Dhawan are on a mission to blend premium coffee, tech innovation, and sustainability to elevate India’s coffee culture. 📈 Read more: https://lnkd.in/ghVFdxsu #retail #news #funding #investment #coffee #business #growth #update #kalpway