At Norton, our strategy team is always learning about the industry, and one of the top ways we fuel our growth is through reading. Senior Strategist, Tyler Ritchie, adds another book to the strategy library - “Jeff Tweedy’s How to Write One Song is another great book about writing. Songwriting and advertising are similar in that you’re given few words and little time to make a person feel something.” Do you have any recommendations for strategy or writing books? Comment below!
According to Mark Pollard, Strategy Friend, the best books on strategy are books on writing because writers have to: 1. Notice things others don't 2. Express what they notice in compelling ways Whenever someone asks how to get better at strategy, this is Mar's default response: "Read books on writing, write, read other books, write. And, as many of these books say, never forget that writing is rewriting.” 👉It's your turn now—share your favorite strategy books in the comments below. We'd love to see your recommendations. #bookrecomendation #booktips #strategy #advertising
I help marketing agencies go from an unpredictable, inconsistent and exhausting approach to winning new business towards one that leads to reliable, predictable success.
2moI loved How to Write One Song! Not only because it was a view into the creative process but also because of how Jeff Tweedy broke down the process of songwriting, which to then had been something completely mysterious and opaque. Great contribution Tyler Ritchie.