For all you marketers out there looking for a new way to think about your "target" customers, take a quick read of this perspective by John Andreliunas...It speaks to the opportunity to find greatness in the overlooked and just maybe 3x sales!

What the friggin’ heck is up with managers who frown at employees for saying “TGIF”?!!? Like, really?! You’re telling me you’re not excited about getting: - A break from work - To hang out with loved ones - To do the things you truly *enjoy*...? One of the things broken in America is that we have this toxic culture of “living to work” instead of “working to live.” Why?! And the worst part of it: When you honor the fact that folks would rather be doing things for the sheer pleasure of it, *especially* when it’s already Friday… You get: - Better results - Better retention - Less workplace toxicity Now, I want to clarify that we work *hard* and that PR is *not* easy. But we also give the team two extra weeks of PTO and know when to chill and decompress. So if you’re a manager whose ego crumbles when you learn (*GASPS IN UTTER SHOCK*) that team members would rather chill and have fun than work, I recommend: - Walking barefoot on grass - Watching your favorite show on Netflix - Enjoying a cold one (can be non-alcoholic) with friends Or anything else that will restore your humanity… As well as the faith in humanity of the rest of us. Yours Truly, A founder who *loves* it when team members say “TGIF” on a Friday. P.S. Notably is looking for a Senior Public Relations Account Executive! Apply here: https://bit.ly/3yIdtXr

WHAT'S NEXT: Learn how Carly Martinetti, Co-founder of Notably, helps high-growth companies become notable with the power of PR. ⁉️ WHAT IS NOTABLY? Notably is a public relations agency that focuses on brilliant earned media relations, impactful creative, and strategic communications counsel to increase your company’s brand awareness among key stakeholders through customized PR solutions that align with your goals. 💲 ARE YOU FUNDED? No, we're bootstrapped. 🤩 WHO DO YOU SERVE? Our ideal clients, across B2B and B2C brands, are willing to participate in the process, trust our team as communicators, and are eager for success. 🌟 WHAT'S STANDOUT ABOUT NOTABLY? We’ve built and sold companies ourselves, so we know how high the stakes are for startup founders. We put ourselves in the shoes of our clients and always ask, “is the ROI there?” ⏭️ WHAT'S NEXT AT NOTABLY? We currently serve 20+ clients across various industries, from biometrics to cleaning products to telehealth platforms. Since we started in 2020, we have bootstrapped from 0 to seven figures and grown to a talented team of fifteen. Notably is currently in its growth stage, we are always looking to partner with new clients and expand our talented team. This year Notably is launching an accelerator program for pre-seed companies to help founders and leadership develop the necessary materials to raise their next round of funding. This is a 60-day engagement with our team and includes: • Spokesperson media training • Personalized media training • Creative storytelling and brand messaging • Elevator pitch • Go-to-market press release • Website copy review and strategy • CEO/Founder LinkedIn We believe these brand-building strategies will optimize and drive high growth for early-stage companies. 📈 WHAT'S NEXT IN YOUR NICHE? PR is at the precipice of some truly exciting things, but I think they have been tainted with the notion that artificial intelligence can easily take away our jobs. I strongly disagree, and here’s why: AI can lead to defamation. AI can't build relationships. AI can't replace higher human tasks. AI can't handle the unexpected. Don't get me wrong, AI is awesome. But many don’t realize that PR is more than just writing a press release or “spinning a story,” which, sure, AI can help with. The core of what we do includes creativity, the ability to quickly and efficiently synthesize complicated jargon for the average person, emotional intelligence, collaboration, rapport, trust, crisis management, and interview prep. This is a sampling of what PR pros do daily & today’s AI is nowhere near this. ❤️ WHO SHOULD I INTERVIEW NEXT? Mohamed Lazzouni, CTO at Aware, is launching a biometric authentication plug-in for WordPress/Woo. Cathy Tie, CEO of Locke Bio, the “Shopify for the health industry.” ⭐ DO YOU WORK IN E-COMMERCE? Join 10k professionals who read Shopifreaks E-Commerce Newsletter and never miss the most important news that impacts your business.

I’m incredibly humbled that Notably has won a Stevie© Award for “Communications or PR Campaign of the Year - New Product or Service Launch” out of over 12,000 overall submissions. Here’s what the judges had to say: "Your team faced multiple challenges to accomplish the launch—timing shift, cluttered market, pricing—but it appears that you managed to position your client as a thought leader and establish some solid speaking opportunities." "Intentional media campaign with considerably positive results." "Brilliant strategy and turnaround in the face of delayed product launch. Well executed with impressive results." And the deets: We helped a client launch the SKYVIEW 2 Lamp, an innovative wellness lighting product, knocking it out of the park: - 45 placements - Including a featured WIRED article and WSJ piece - All placements totalling 1.45 million estimated views - And reaching an audience of 827 million, with an average domain authority score of 75 Super grateful to everyone at Notably who pulled through to make this magic happen ❤️ P.S. Launching a new product? Slide into my DMs. I can help 😎

In this episode of PR's Top Pros Talk, Carin Warner, Co-Founder of Notably, discussed the key factors to success in her life and business. She explains how she makes her AI clients stand out in the press. Carin also discusses how PR strategies can boost lead generation efforts. Watch the episode: https://lnkd.in/eschR4d2 Listen to the episode: https://lnkd.in/eD2E_cPH #leadgeneration #business #marketing