At a recent conference, an analyst said that YouTube’s streaming TV share is propped up by traditional TV on YouTube TV and that the social video leader is unprofitable. Neither of these YouTube myths withstands scrutiny. https://lnkd.in/gvpbVJrK
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As the quarterly results roll in, streaming TV continues to make gains. Although traditional TV still rules, Paramount and Fox see direct-to-consumer (D2C) gains. Fubo is growing despite steep price increases. https://lnkd.in/gx6vH-VA
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Jay Shetty: There are so many shows today based on the Presidency, the White House mirroring,and shows on TV streaming platforms, which one is the most accurate and which one is the least accurate? Read more 👉 https://lttr.ai/AGFo7
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As of last July, linear TV ceased to be the majority of TV and streaming usage. Now, new Digital TV Research report says another 10M going away in 2024 means 50M pay-TV households will have disappeared since 2015. We’ll Lose Another 10 Million Pay-TV Households by 2029 https://ow.ly/qR2y50QI0ns
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New study from Vevo and Publicis Media suggests streaming television is starting to look like old-fashioned TV, with viewers flipping apps (instead of channels) and watching commercials (again). FAST Is Making Streaming TV Look More Like Traditional TV https://lnkd.in/gsV_pz-s
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Senior Talent Acquisition @ GroupM | HR, Recruitment, Account Management | Salt of the earth type of person
The most recent data from Nielsen reveals that YouTube is dominating the US TV streaming landscape. In January, YouTube captured 8.6% of television screen viewing, outperforming rivals such as Netflix, which only held 7.9% of TV usage. This achievement marks a full year of YouTube maintaining its position as the top TV streaming platform. In addition, YouTube announced that viewers worldwide are now watching over 1 billion hours of content on their TVs daily, and the number of top creators receiving the majority of their watch time on TVs has grown by over 400%. Check out more information on this trend here:
Weekly Prompt: YouTube dominates TV streaming in US
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If you're not isolating ad-supported TV content from non-ad-supported streaming TV consumption, you're using the wrong data for your media planning. https://lnkd.in/eheTfuSQ
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The power of LOCAL TV stations should never be underestimated. If you are looking to grow your business, a linear TV video strategy that compliments a streaming TV video strategy is only going to help you feel a lift in business and move the needle faster.
"All the industry talk about streaming TV often eclipses the conversation about the power of linear TV. In truth, video campaigns are strengthened with linear TV as their base." More: https://lnkd.in/g9sMqSVh
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Check out our latest edition of XACTV Video News.
This week’s Video News covers traditional TV maintaining its dominance against streaming, viewers embracing targeted ads, TV finally returning after the 2023 strikes, and an interesting example of using Local TV to get into the Big Game. https://lnkd.in/dUnu25MT
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Be sure to make informed decisions and get all the facts when you’re planning your marketing spend. The digital players will quote big numbers, but what they aren’t telling you is that TV is significantly BIGGER.
This Spring, Total TV captured 66% of time spent with video, compared to 12% for YouTube and 6% for Netflix. Find out more in the Spring Total TV & Streaming Viewership reports: https://lnkd.in/gihw-5NE
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I help place Technology Contractors in UK Digital & Broadcast Media Clients | Account Manager @ PCR Digital
FAST Channels Are Capturing Viewer Attention: Study Viewers may not pay for free ad-supported streaming television (FAST) channels, but they appear to be paying attention, according to a new report from smart TV maker Vizio and attention research company Adelaide. The report found that FAST channels topped overall connected TV attention benchmarks by 20% to 25%.
FAST Channels Are Capturing Viewer Attention: Study
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