Nigel Taylor’s Post

In case you were wondering, the great pumpkin #CharlieBrown was waiting for in the pumpkin patch was a Fitz's Pumpkin Pop In the craft soda world : * Seasonal’s should be developed to create more interest and increase velocity in your total portfolio * Seasonal’s should both delight and evoke curiosity to the consumer looking for “crafty options.” * Seasonals are also one of the most difficult items for distributors to execute with precision. If distributors don’t order and sell enough, their retailers hear about it from frustrated customers If distributors order more than sales and velocity requires, left over seasonal stock can become BOTH an inhibitor to the next offering and a liability. One of the ways Fitz's has over come this difficult “dance of seasonal distribution” is to provide an annual PLAYBOOK & CALENDAR that aligns with the distributor seasonal ordering windows and planning meetings After all, we can’t keep #charliebrown waiting too long ! Fitz's is growing and coming to a market and retailer near you soon MY #craftsoda #purecanesugar #rootbeer

Crikey. I'm anything but a food activist but this M&S post stopped me in my tracks. 15 million loaves of bread!! (See below) I love carving a pumpkin as much as the next person, but I can't look at this without thinking, "what a waste." 😟 A few caveats before anyone starts hammering me: 1) I'm not an expert. 2) ChatGPT has helped me with the stats. 3) I'm just pondering this on a coffee break (with a Garibaldi). 4) I am very keen for people to point out the errors in my calculations, knowledge, understanding or thought process. 3,000 acres of land in the UK is used for pumpkin growing*. The soil needs to be rich, well-drained, and sunny, so it is probably also suitable for wheat. 3,000 acres of wheat would make 15 million loaves of bread**! The GBP yield per acre of pumpkins (which are largely wasted as Halloween decorations) is a minimum of £3,000-£4,000+, whereas wheat is just £500-£1,000. I completely understand why farmers grow pumpkins. If I were a farmer, I would grow pumpkins, but is it not an indication that the system is properly broken? Absolutely nothing to do with recruiting FDs but it make me a bit sad and I'm hoping someone can give me a more positive slant on this. #foodwaste #costofliving #sustainability #coffeebreak *source: Countryside Online and The Guardian **source: NAWG.

Fur real, we love when merch mixes with our four-legged friends 🐾 [SUCCESS STORY: Twisted Tea | Custom Dog Toys] We were tasked with creating custom dog toys with a low minimum quantity requirement, retail tags, a non-standard shape and quick production turnaround time for Boston Beer Co’s Twisted Tea. To tackle this, we utilized our direct import and creative services to successfully produce a small run of 500 customized dog squeaky toys that was not only durable but also suitable for retail purposes. The toy included retail tags complete with UPC (Universal Product Code) for easy identification and pricing. 🐾 The best part is that our furry friends absolutely adore these toys and, remarkably, they have yet to tear them apart! >>> See more at redpromo.net 🔆 What challenge can we help you solve? Giveaways? Merch? Something custom? Email our team to get creating! #RedPromo . . . #custom #directimport #merch #brandedmerch #foodandbeverage #successstory #casestudy

Traffic jam? No problem! Buckle up with a Sip N' Snap mocktail. It's the perfect "drink and drive" companion (because let's be honest, real drinks and driving are never a good mix !) #SipnSnap #SafetyFirst #sipnsnap #mocktails #drinks #lichiroses #RefreshingMocktails #MocktailMagic #FruityFusions #DrinkDelights #SummerSips #MocktailMania

Knives, knives, knives! People always ask me about my go-to brand of meat cutting knives, but guess what? I don't have one! That's right, I'm not a brand loyalist. I let my hands do the talking. Butchery is an art you feel with your hands, so the most important thing is to find a knife that feels like an extension of your own hand. Do you feel like a natural butcher wielding it? Does it fit in your hand like a glove? Can you slice and dice with ease? My top tip? Splurge on the best knife that feels right for you and your budget. Don't fall into the trap of buying pricey blades just because they're trending on social media. Trust me, owning fancy knives won't magically make you a better butcher. Advertising is just that, advertising. The key is to get a feel for the knife in your hands. Believe it or not, you can get a great knives for butchery starting at less than $25 for your boning ones. Just give it some love, keep it sharp, and watch it work its magic! #ButcherGirlAlison #KnivesOut #Smallgoods #Butcher #ButchersOfInstagram #Butchery #ButcherLife #ButchersBlock #ButchersGuide #AustralianButcher #AustralianMeat #AustralianFood #AustralianProduce #SupportButchers #ButchersKnife #ValueOverPrice #InvestInYou #BusinessSupport #BusinessTalk #SharpKnife

Fall is here, and that means cozy homes and new beginnings! 🍁 If you’re buying or selling this season, make sure your title process is just as smooth as your pumpkin spice latte! Let’s get those fall closings done right. #FallIntoHomeownership

What is your “Food Personality…?” Understanding consumer connection to food is helping grocers better predict product performance.   Tension between convenience 🚀 , health 🏥 and price 💸 is clear - with the top two personalities, “frugal” and “health-motivated", representing over half of all consumers globally. By contrast the “eco-conscious” 🌎 behave with similar liberal spending patterns to “foodies” 🍽 , but with different motivations.   Revenue growth strategies 📈 will have to increasingly personalise marketing, merchandising, and fulfillment to meet these needs. Read our Global Research here – #Deloitte #FutureofFood #Consumer #ConsumerStrategy #Strategy

10 Types of Duck Cuts You Should Know

10 Types of Duck Cuts You Should Know

Marketing ideas your business can use on pancake day… 🥞 Unless you sell pancakes or lemons, just don’t get involved. Just give your staff some pancakes and move on. And as you eat up your pancakes, spend that time thinking of campaigns that will actually deliver. #pancakeday