NULASTIN®’s Post

The Ordinary owner DECIEM | THE ABNORMAL BEAUTY COMPANY is relaunching its body care brand Loopha. The brand is making its return to shelves with three hand and body wash scents. Loopha was first soft-launched back in 2017, but at the time, The Ordinary was taking off at rapid speed. So, strategically, Deciem decided to scale back on Loopha. Rebranding and relaunching can take many forms—ranging from a complete transformation of a company or product, including changes to its name, culture, values, behaviours, tone, and visual identity, to more subtle, evolutionary updates in the form of a brand refresh. Whether it’s a bold new direction or a refined refresh, each approach offers unique opportunities for growth and connection. If you're considering a brand refresh or relaunch, we'd love to help you! Get in touch, and let's work together to elevate your brand to new heights. #branding #rebranding #brandrefresh #growth #business #brandevolution #beauty #beautyproducts

Interesting read. Bottom line, taking risks and having a clear Brand vision/story helps you stand out.

This is a repost of a popular blog post I wrote earlier this year, about why so many beauty brands are mid and how to create a beauty brand that stands out, since it was very well received I wanted to make sure that more people would be able to see it by sharing it directly here on Linkedin. It’s a bit of a longer read than most of my posts here on linkedin, but I hope you still enjoy it! Brands mentioned: dip sustainable ISAMAYA BEAUTY Vacation Inc. Foile #mintoiro #beautybrands #brandstrategy #cosmetics #beautyindustry

WWD has kicked off its Beauty CEO Summit and has identified 12 key takeaways from the first day. Here are my thoughts on 4 of the key takeaways that really stood out to me: 💡Build the brand you want to see: We continually hear this sentiment in founders' stories, and I love it! If you need it and want it, and have decided to build a brand around it, chances are you are solving someone's problem, and that’s the beginning of a beautiful brand story. 💡True ROI is often a long game:  Return on investment (ROI) is not always immediate; it is often a strategic journey. In today's fast-paced business landscape, it is tempting to focus on quick returns. It is important to remember that true ROI often requires patience and persistence. Investments in brand building, employee development, and sustainable practices may not yield immediate financial gains, but they establish the groundwork for long-term success and resilience. 💡Always be prepared to pivot: Stay flexible, stay innovative, and keep evolving! 💡Love what you do and the rest will follow: Passion fuels success! Dare to follow your passions, embrace the journey, and watch as success follows suit. See you on the shelves 💫

Indie Lee, the inspiring founder behind the trailblazing clean beauty brand Indie Lee & Co., recently shared her insights with us in an in-depth conversation four our #BrandArchitects series. The discussion explored the brand's origins, its steadfast commitment to ingredient transparency and consumer education, and the challenges of marketing in an ever-evolving digital landscape. Indie's personal journey, overcoming a life-threatening brain tumor and channeling that experience into creating safer, eco-conscious skincare, is a testament to the transformative power of purpose. Indie Lee is more than a beauty brand; it's a beacon of empowerment, advocating for informed choices and environmental stewardship. A few key takeaways that resonated: - Authenticity is key. Indie Lee's philosophy of "grounded in nature, supported through science, inspired by life" permeates everything they do, from ingredient sourcing to community engagement. - Educate to empower. By demystifying skincare science and championing transparency, Indie Lee equips consumers to make choices aligned with their values. As marketers, we should aspire to inform and empower. - Adapt to the rhythms of your audience. Indie Lee's seasonal approach to product development shows an acute understanding of evolving consumer needs. Listening to and anticipating these shifts fosters lasting connections. Community is cultivated offline too. Indie's hands-on approach to events and consumer interaction underscores the importance of building authentic community beyond the screen. Indie's story is one of resilience, purpose, and the power of a brand to drive meaningful change. Check out the full article for a deeper dive into the world of Indie Lee. #cleanbeauty #purpose #consumerempowerment #sustainableliving https://lnkd.in/esPTTkDR

Subtl Beauty is making waves with its revolutionary approach to cosmetics, combining convenience and clean beauty in a way that's capturing hearts and wallets alike. Founded by Rachel Reid in 2018, the brand's travel-friendly, stackable makeup is a game-changer for anyone on the move, merging sleek design with practicality. The commitment to vegan, cruelty-free, and chemical-free products is commendable, offering a safer and more ethical choice for consumers. Their latest innovation, the Stak 2.0, is a testament to their dedication to sustainability, allowing for easy product replacement to minimize waste—efforts that earned them the BeautyMatter NEXT award. It's no surprise that Subtl Beauty secured $5 million in Series A funding, with CULT Capital backing them, poised to scale new heights in the beauty sector. The brand's success, with over 300,000 Staks sold and consistent revenue growth, speaks volumes. Subtl Beauty isn't just selling makeup; it's pioneering a future where beauty is convenient, sustainable, and clean. It's a bright future, and I'm here for it! What do you think about Subtl Beauty's impact on the cosmetics industry? Are convenience and sustainability key factors in your makeup choices? Let's discuss in the comments below. #SubtlBeauty #CleanBeauty #Innovation #Sustainability #CosmeticsIndustry Original article: https://lnkd.in/eaX5bgqP

💥LAUNCHING THE NEXT BRAND IN BEAUTY💥 It’s time to shake up the beauty industry like never before. My mission is to create a brand that dares to be different - scattyzebra 💯 We’re not just launching another product you've all seen before. We're launching products that you will remember. Products that will stand out and formulas you'll want to buy again. 🩷I can't wait to share more on the next brand in beauty @scattyzebra but in the meantime please join the waitlist https://lnkd.in/g3YHAx6S 🫶🏻After all ''you will never influence the world but being just like it'' scattyzebra #NextInBeauty #scattyzebra #BoldBeauty #IndustryDisruptor #InnovateToStandOut #FearlessCreativity 🫶🏻🤞🏻🧡🩷🧡💯

Odele Beauty: BeautyMatter FUTURE50 2024 Brand Highlight "Consumers are demanding more from the industry, and the changes being made are positive as a result." The inspiration behind starting Odele really came down to believing that premium performance haircare can and should be widely available at an accessible price point. "Quite simply, we wanted something we couldn’t seem to find on the shelf … so we created it ourselves." Read the insights shared from Co-Founder Lindsay Holden at the link below. #BeautyMatter #FUTURE50 #beautybusiness #beautyindustry

🌟 Transforming Skincare: The Extraordinary Journey of The Ordinary 🌟 In the bustling world of beauty, a visionary brand emerged in 2016, not just to join the industry but to redefine it entirely. The Ordinary, launched by DECIEM under the pioneering spirit of the late Brandon Truaxe, embarked on a mission to democratize skincare, proving that luxury can be affordable and transparency is the ultimate sophistication. 🚀 Innovation Meets Integrity At its heart, The Ordinary is more than a skincare brand; it's a beacon of innovation and integrity. With an unwavering commitment to transparency, The Ordinary peeled back the layers of the beauty industry, offering high-quality, scientifically-backed products at prices that were once deemed impossible. This bold move not only captivated millions worldwide but also ignited a global conversation about the true value of skincare. 💡 Empowerment Through Education What sets The Ordinary apart is its dedication to empowering consumers. By simplifying skincare and focusing on single-ingredient products, The Ordinary has educated legions of followers, enabling them to make informed decisions about their skincare needs. This approach has fostered a community of informed consumers who value substance over hype. 🌿 A Legacy of Change Brandon Truaxe was a maverick whose transparent and direct communication style built a deep, trusting connection with customers. His legacy is a testament to the power of authenticity and visionary leadership in building a brand that stands the test of time. Today, The Ordinary stands tall as a symbol of change, challenging conventional norms and inspiring a movement towards greater transparency and inclusivity in the beauty industry. Let's celebrate the extraordinary journey of The Ordinary, a reminder that in the pursuit of innovation, integrity is our most valuable asset. Here's to transforming the world, one drop at a time. 💧 #TheOrdinary #Innovation #Transparency #Empowerment #Legacy #BeautyIndustryRevolution

In March, I came across a Beauty Independent write up on Youthforia broadening their shade range, with insights into how cost barriers had previously hindered their expansion efforts. However, recent developments have allowed them to overcome these obstacles and diversify their offerings. This situation highlights how brands often strive for inclusivity but may overlook its true essence in the pursuit. As someone involved in developing a truly inclusive haircare brand, I understand the importance of thorough research and testing in the process. While expediting the timeline from 24 months to 4 might not be advisable, there is room for acceleration without compromising quality. Youthforia's experience is not unique; many beauty brands, including larger ones, extend their product lines to cater to diverse textures but may fall short in terms of performance and efficacy. Beyoncé's CÉCRED line serves as a prime example of the significance of thoughtful product development, underscored by careful intentionality. From my perspective, it's crucial not to launch a product until it's proven effective across all spectrums. This episode serves as a valuable lesson for the beauty industry: achieving true inclusion requires time, extensive research and testing, and a diverse group at THE table.