Numerator’s Post

The Numerator Home Improvement Tracker provides quarterly insight into omnichannel consumer buying behavior in select home improvement categories. Here’s what we learned in the latest update: Over the past 12 months, the top home improvement retailers were: 🔨 Home Depot (captured 29% of home improvement spending) 🔧 Lowe’s (20%) 💻 Amazon (13%) 🧰 Categories with the highest household penetration are household cleaners & cleaning tools (98.7%) and lawn & garden (86.9%). 🚽 While most home improvement categories are still dominated by name brand products, private label brands see the largest share in hand tools (40.5%), lawn and garden (22.5%), and kitchen and bathroom (21%). View the tracker: https://bit.ly/4ctnAyw #Numerator #homeimprovement #consumersentiment #shoppingbehavior

Newly refreshed, the Numerator Home Improvement Tracker provides quarterly insight into omnichannel consumer buying behavior in select home improvement categories. Here’s what we learned in the latest update: Consumers that purchased home improvement items in the past three months said they purchased items because they: 🏠 Needed supplies for a small DIY project (33.5%) 🔨 Were replacing a damaged/broken item (14%) 💲 Just wanted the item (13.5%) 🏬 Consumer reasons for purchasing from a specific retailer included convenient location (44.2%), best prices (43.9%), and product options/availability (36.1%). View the tracker: https://bit.ly/4ctnAyw #Numerator #homeimprovement #consumersentiment #shoppingbehavior

The Numerator Home Improvement Tracker provides quarterly insight into omnichannel consumer buying behavior in select home improvement categories. Here’s what we learned in the latest update: Consumers that purchased home improvement items in the past three months said they purchased items because they: 🏠 Needed supplies for a small DIY project (33.5%) 🔨 Were replacing a damaged/broken item (14%) 💲 Just wanted the item (13.5%) 🏬 Consumer reasons for purchasing from a specific retailer included convenient location (44.2%), best prices (43.9%), and product options/availability (36.1%). View the tracker: https://bit.ly/4ctnAyw #Numerator #homeimprovement #consumersentiment #shoppingbehavior

Just dove into the #Numerator Home Improvement Tracker, and it's pretty insightful for anyone in the Home Improvement industry or just curious about market trends! This tracker gives a quarterly peek into the omnichannel consumer buying behaviors within key home improvement categories. Home Depot and Lowe’s are leading the race, and at the same time, retail landscapes and consumer preferences shifting (rise of private labels, changing purchase behavior). Highly recommend checking it out for insights that could shape your next strategy. Check it out here. Happy learning! Home Improvement Tracker - Market Trends & Insights - Numerator https://bit.ly/3TrMAxr

Just dove into the #Numerator Home Improvement Tracker, and it's pretty insightful for anyone in the Home Improvement industry or just curious about market trends! This tracker gives a quarterly peek into the omnichannel consumer buying behaviors within key home improvement categories. Home Depot and Lowe’s are leading the race, and at the same time, retail landscapes and consumer preferences shifting (rise of private labels, changing purchase behavior). Highly recommend checking it out for insights that could shape your next strategy. Check it out here. Happy learning! Home Improvement Tracker - Market Trends & Insights - Numerator https://bit.ly/499MQHj

Being an omnichannel retailer is no longer optional, even for #luxury brands that value face-to-face and in-store experiences. Offline stores struggle without online support, while standalone #ecommerce often faces operational difficulties and narrow margins. Looking at the consumer facts, data collected from multiple publicly shared studies/sources reveal key trends: - 90% of luxury buyers use the internet to research before making a purchase. - 60% of luxury consumers aged 18-34 are influenced by social media in their buying decisions. - 80% of customers are more likely to purchase from brands that offer personalized experiences, and 70% prefer tailored communication that matches their interests and shopping habits. - Omnichannel shoppers have a 30% higher lifetime value than those using a single channel. The numbers are clear: #retail must be omnichannel to thrive.

2024 Holiday Shopping Trends You Can’t Ignore! 🚨 According to Klaviyo's latest consumer spending report, here’s what you need to know to win big this season: 1️⃣ Inflation won’t stop shoppers: 80% of consumers plan to spend the same or more this holiday season 2️⃣ Early sales win: 51% of shoppers are open to promotions before November—get those deals out early! 3️⃣ Value-driven shopping: Discounts and bundles are a must, as shoppers look to make the most of their spending. 🎁 4️⃣ Omnichannel experiences matter: A seamless in-store and online experience is crucial, with consumers planning to shop both ways. Take advantage of these trends and boost your holiday sales! #DRP #DigitalRetailPartners #HolidayShopping #ConsumerTrends #BFCM #MarketingStrategy

DYK: Demand for clienteling and remote selling is accelerating faster than any other omnichannel category? That’s one of the key findings from our latest consumer survey, which evaluates shoppers' expectations for modern store associates. According to the annual research initiative: 💬 60% of respondents expect store associates to contact them directly about product arrivals, promotions, and more—a 12% increase since 2021. 👩💻 43% of respondents now expect associates to sell them products remotely, a 17% increase over the same period. Dive deeper into these stats and explore the rest of the findings in our recent blog post (the link is in the comments 👇) #omnichannelretail #retailassociates #consumersurvey #retailtrends #retaildata #clienteling #remoteselling

🛍️📈 Observing a fascinating trend in retail: while omnichannel sales are on the rise, brick-and-mortar (B&M) sales seem to be declining for certain retailers. Several factors could be driving this shift: 1. Changing Consumer Behavior: Preferences are shifting towards online shopping, driven by convenience and wider product selection. 2. Increased Online Competition: Intense competition in the online space is challenging B&M market share. 3. Pandemic Effects: COVID-19 may have accelerated the shift to online shopping due to safety concerns and lockdowns. 4. Investment in Omnichannel: Retailers are enhancing their online capabilities, offering better digital experiences and delivery options. 5. Changing Demographics: Shifts in consumer demographics could be influencing shopping habits. 6. Location Challenges: B&M stores might face obstacles such as reduced foot traffic due to changing urban landscapes. Understanding these dynamics is crucial for navigating the evolving retail landscape. What other factors do you think might contribute to this trend? Share your thoughts in the comments below! Let's dive deeper into the intricacies of the retail industry together. 🌐💼 PepsiCo Frito-Lay #RetailTrends #Omnichannel #BrickAndMortar #ConsumerBehavior #Ecommerce #Grocery

Based on insights from 2,448 active Aussie and Kiwi consumers, our 2024 Consumer Trends Report is here! Learn how personalisation, omnichannel shopping, and more impact consumer behaviour in Australia and New Zealand. Download the full report here: https://bit.ly/3TfAgRY