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☀️ A Sizzling Summer Changes Purchasing Patterns ☀️ Numerator recently examined the relationship between temperature fluctuations and shifts in consumer purchasing. 🥵 More than half of Americans (57%) report higher temperatures this year compared to prior years, a trend confirmed by the National Oceanic and Atmospheric Administration (NOAA) in their June 2024 Global Climate Report. 🧊 In June 2024, households that claimed to experience hotter temperatures this year spent 15% more on ice compared to the national average. Alcoholic beverages also saw a 27% increase in household spending. 🌡️ Dessert restaurants, such as Dairy Queen and Baskin-Robbins, saw 57% of their traffic variance explained by moving temperatures, including a 7% increase in traffic in June 2024 compared to 2023. Jamba Juice and Salad and Go also saw increased traffic. Read the press release: https://bit.ly/3SYE61D View the article: https://bit.ly/3WS9zDz #Numerator #consumerinsights #consumersurvey #weathertrends #summer2024

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