Numerator’s Shopping Behavior Index tracks buying across a dozen key retail channels to provide a comprehensive view of omnichannel consumer behavior. Here’s what we learned with the latest update: 💲 Overall sales were flat in the first week of August, though sales remained up in select channels, particularly dollar stores (+16% vs YA), restaurants (+13%), and club (+4%). 🏪 Gas & Convenience stores saw the largest sales declines (-19%). 🛒 Consumers are making 17% more trips to dollar stores this year than last. Nearly all channels are seeing higher spend per unit, except for online (-15%), where shoppers are increasing volume sales on lower-priced goods. View the Shopping Behavior Index: https://bit.ly/3u8Txrw #numerator #omnichannel #consumerbehavior #shoppingbehavior #insights
