Numerator’s Post

Wooh! 🤓 What thoughtful insights on food brands from Arwen Kimmell. 👏👏👏 We worked together on Kashi, and she truly brought depth to the consumer trends by backing up 30 years to give us valuable context. Give Food Marketing Mindset a listen! 🍋🥑🥦🥗🍆🍄 #FoodMarketing

Still time to sign up! In 2023, @BASES introduced Innovation Vitality, shifting from the traditional "Success vs Failure" binary model: • Metrics for Innovation Performance differ between Retailers vs Manufacturers vs Investors/Analysts • For manufacturers, metrics differ between brands, categories, and across geographies. • Varying types of innovations play different strategic roles ("big bets" vs "quick hits") Vitality emphasizes understanding long-term sales growth into Year Two and beyond (excluding planned short-term LTOs). This well-received framework enabled clients with: - Strategic review of innovation strategies. - Bolster retailer selling stories. - Evaluate organizational decision criteria, resource allocation and stage gate processes. The 2024 refresh, set for webinar broadcast on July 23rd, includes more categories, more countries, a 3-year view and inclusion of Private Label insights. https://lnkd.in/eMZXErBa

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join Kantar on Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/grJisfGj #Innovation #Awards #Brands

Kantar BrandZ reveals that brands with high cultural relevance grow faster. This is because emotion plays a critical role in decision making, and powerful brands with a high consumer predisposition tap deep into the heart of the drivers of consumer choice. Read more in Yasmin Kathoria and Lerato Kgatla’s article in Bizcommunity.com about how to build iconic meaningful brands that are connected to culture, and the brands that are getting it right. https://lnkd.in/da7hY8tg #BII #BrandInclusionIndex #Culture

Kantar BrandZ reveals that brands with high cultural relevance grow faster. This is because emotion plays a critical role in decision making, and powerful brands with a high consumer predisposition tap deep into the heart of the drivers of consumer choice. Read more in Yasmin Kathoria and Lerato Kgatla’s article in Bizcommunity.com about how to build iconic meaningful brands that are connected to culture, and the brands that are getting it right. https://lnkd.in/gbDHPvpZ #BII #BrandInclusionIndex #Culture

Tapping into the power of social listening gives CPG food brands a clear advantage. This insightful approach provides an unfiltered view of consumer perceptions that can be leveraged for competitive analysis, spotting emerging trends early, and discovering if your brand's positioning truly resonates. Maximize your brand's potential with social listening as an indispensable tool. #cpgstrategy #sociallistening #consumerresearh #brandstrategy #positioning https://lnkd.in/g--VbHaM

Beyond Category, Within Culture: Unlocking Brand Insights with BAV How to understand the forces shaping your brand's success? At BAV, we measure brands across categories, revealing the cultural currents that influence consumer perceptions and drive market dynamics. Here's how BAV's category-agnostic approach unlocks opportunities: --Identify whitespace: Discover untapped potential by comparing your brand to those outside your competitive set. --Uncover emerging trends: Spot cultural shifts early and adapt your brand strategy to stay ahead of the curve. --Benchmark against the best: Learn from high-performing brands across industries, regardless of category. Go beyond traditional category constraints and dive into the sea of culture with BAV!! #BAVWPP #WPP #BAV #BRANDCULTURE

Since we launched the inaugural Kantar BrandZ Global Top 100 way back in 2006, we've tracked the progress of two portfolios: one, of BrandZ's most valuable brands, and another of those brands establishing the strongest consumer connections. This chart, known as the #KantarBrandZ Share Price Chart shows three key things: 1) Brands with strong brand equity deliver superior shareholders returns 2) Investing in building strong brands provides a high degree of resilience when times get tough 3) Brands with strong consumer connections recover their value much more quickly following a downturn Find out more about the case for continued investment in brands in the new #KantarBrandZ Global Report. Download it here: https://loom.ly/EljLg-c https://lnkd.in/eERVkqx

Kantar BrandZ reveals that brands with high cultural relevance grow faster. This is because emotion plays a critical role in decision making, and powerful brands with a high consumer predisposition tap deep into the heart of the drivers of consumer choice. Read more in Yasmin Kathoria and Lerato Kgatla’s article in Bizcommunity.com about how to build iconic meaningful brands that are connected to culture, and the brands that are getting it right. https://lnkd.in/eA-FpmAu #BII #BrandInclusionIndex #Culture

In 2024, we can expect an unprecedented surge in the digital experience platform landscape, shaping how businesses engage with their customers. Hear more from the Managing Director, Tag APAC, who will shed light on Marketing predictions for 2024.