Dynamic consumer needs are changing faster than ever. poppi’s Graham Goeppert, Vice President of Digital Commerce & Media, will join Numerator’s Emerging Brands Summit on September 12th to present on how the brand identified generational segments to reach with their products. Register now: https://bit.ly/4dx1xHD #Numerator #paneldata #consumersinsights #emergingbrands
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Wooh! 🤓 What thoughtful insights on food brands from Arwen Kimmell. 👏👏👏 We worked together on Kashi, and she truly brought depth to the consumer trends by backing up 30 years to give us valuable context. Give Food Marketing Mindset a listen! 🍋🥑🥦🥗🍆🍄 #FoodMarketing
Empathy-Driven Insights: Nurturing Brands Dr. Arwen Kimmell drops some knowledge to Holden Rouse and Doug Resh regarding consumer insights and empathy needed for emerging brands learning to drive growth. In the dynamic world of consumer packaged goods (CPG), understanding your audience isn’t just about data—it’s about empathy. Emerging Brands: As an emerging brand, you’re like a sapling reaching for the sun. Your insights journey begins with listening—truly listening—to your early adopters. Understand their pain points, aspirations, and daily struggles. Tip: Host intimate focus groups, engage on social media, and walk in your customers’ shoes. Remember: Empathy isn't a buzzword; it's the heartbeat of successful brands! #CPGInsights #BrandEmpathy #ConsumerUnderstanding https://lnkd.in/gWJFUD7F
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Senior Vice President-Global Commercial Leader: Innovation Intelligence & Syndicated Solutions at NielsenIQ
Still time to sign up! In 2023, @BASES introduced Innovation Vitality, shifting from the traditional "Success vs Failure" binary model: • Metrics for Innovation Performance differ between Retailers vs Manufacturers vs Investors/Analysts • For manufacturers, metrics differ between brands, categories, and across geographies. • Varying types of innovations play different strategic roles ("big bets" vs "quick hits") Vitality emphasizes understanding long-term sales growth into Year Two and beyond (excluding planned short-term LTOs). This well-received framework enabled clients with: - Strategic review of innovation strategies. - Bolster retailer selling stories. - Evaluate organizational decision criteria, resource allocation and stage gate processes. The 2024 refresh, set for webinar broadcast on July 23rd, includes more categories, more countries, a 3-year view and inclusion of Private Label insights. https://lnkd.in/eMZXErBa
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Innovation & New Product Development | Customer Experience | Customer Segmentation | Digital Analytics |
How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? 📢 Join Kantar on Wednesday, 18 September for an exciting and engaging digital event as we celebrate winning brands from around the world 🌍 In this webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands Live Q&As with our innovation experts. Register to secure your spot ➡️ https://lnkd.in/grJisfGj #Innovation #Awards #Brands
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Kantar BrandZ reveals that brands with high cultural relevance grow faster. This is because emotion plays a critical role in decision making, and powerful brands with a high consumer predisposition tap deep into the heart of the drivers of consumer choice. Read more in Yasmin Kathoria and Lerato Kgatla’s article in Bizcommunity.com about how to build iconic meaningful brands that are connected to culture, and the brands that are getting it right. https://lnkd.in/da7hY8tg #BII #BrandInclusionIndex #Culture
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Kantar BrandZ reveals that brands with high cultural relevance grow faster. This is because emotion plays a critical role in decision making, and powerful brands with a high consumer predisposition tap deep into the heart of the drivers of consumer choice. Read more in Yasmin Kathoria and Lerato Kgatla’s article in Bizcommunity.com about how to build iconic meaningful brands that are connected to culture, and the brands that are getting it right. https://lnkd.in/gbDHPvpZ #BII #BrandInclusionIndex #Culture
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Helping CPG food brands thrive. Partner, new biz & bosslady at Freshmade. Blog author of Insights & Appetites. Strategically guiding design refreshes & brand creations. Reading everything. 📚
Tapping into the power of social listening gives CPG food brands a clear advantage. This insightful approach provides an unfiltered view of consumer perceptions that can be leveraged for competitive analysis, spotting emerging trends early, and discovering if your brand's positioning truly resonates. Maximize your brand's potential with social listening as an indispensable tool. #cpgstrategy #sociallistening #consumerresearh #brandstrategy #positioning https://lnkd.in/g--VbHaM
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Beyond Category, Within Culture: Unlocking Brand Insights with BAV How to understand the forces shaping your brand's success? At BAV, we measure brands across categories, revealing the cultural currents that influence consumer perceptions and drive market dynamics. Here's how BAV's category-agnostic approach unlocks opportunities: --Identify whitespace: Discover untapped potential by comparing your brand to those outside your competitive set. --Uncover emerging trends: Spot cultural shifts early and adapt your brand strategy to stay ahead of the curve. --Benchmark against the best: Learn from high-performing brands across industries, regardless of category. Go beyond traditional category constraints and dive into the sea of culture with BAV!! #BAVWPP #WPP #BAV #BRANDCULTURE
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Since we launched the inaugural Kantar BrandZ Global Top 100 way back in 2006, we've tracked the progress of two portfolios: one, of BrandZ's most valuable brands, and another of those brands establishing the strongest consumer connections. This chart, known as the #KantarBrandZ Share Price Chart shows three key things: 1) Brands with strong brand equity deliver superior shareholders returns 2) Investing in building strong brands provides a high degree of resilience when times get tough 3) Brands with strong consumer connections recover their value much more quickly following a downturn Find out more about the case for continued investment in brands in the new #KantarBrandZ Global Report. Download it here: https://loom.ly/EljLg-c https://lnkd.in/eERVkqx
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Kantar BrandZ reveals that brands with high cultural relevance grow faster. This is because emotion plays a critical role in decision making, and powerful brands with a high consumer predisposition tap deep into the heart of the drivers of consumer choice. Read more in Yasmin Kathoria and Lerato Kgatla’s article in Bizcommunity.com about how to build iconic meaningful brands that are connected to culture, and the brands that are getting it right. https://lnkd.in/eA-FpmAu #BII #BrandInclusionIndex #Culture
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In 2024, we can expect an unprecedented surge in the digital experience platform landscape, shaping how businesses engage with their customers. Hear more from the Managing Director, Tag APAC, who will shed light on Marketing predictions for 2024.
David François, Managing Director, Tag APAC, and representing our Digital Center of Excellence, sheds light on digital experience platforms and their increased use in 2024 to help brands deliver a more personalized shopper experience. In addition to David's prediction, 7 other Tag SMEs have shared theirs for areas including Sustainability, Language, Technology, Social Media, Packaging, Production/Post-Production, and Shopper Marketing. If you missed any of these videos, visit the Tag website: Sustainability, Language & Technology: https://lnkd.in/ed_mXcUa Social Media, Packaging & Production: https://lnkd.in/e6BPgC-y Shopper Marketing & Digital Media: https://lnkd.in/e6BPgC-y #TagTalent #2024MarketingPredictions #DigitalMedia
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