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Chew on this... On June 26, 1974, a pack of Wrigley's Juicy Fruit gum was the first product "scanned" using a barcode - marking a significant shift forward in the use of digital technology to remove friction from global supply chains. The next time you're at Wrigley Field watching the Chicago Cubs or walking down Michigan Avenue and see the beautiful Wrigley Building along the Chicago River, know that Wrigley is more than just a set of iconic Chicago landmarks. Today, GS1 – the non-profit behind the barcode – helps more than 300,000 companies across 25 industries use digital technologies to optimize their trade relationships and build deeper connections with their customers. At nutrād, we are pleased to count so many at GS1 US, GS1 Canada, and GS1 as friends and collaborators. Happy Birthday GS1!

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