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Static content management is a HUGE pain point for hotels! 🏨🤯 Updating property, location, and neighborhood descriptions and photos across countless platforms is a never-ending manual nightmare. According to HEDNA over 80% of mid-sized chains, 40% of large chains and 60% of independents feel the pain. With about 14,000 fields to populate across 10 OTA extranets for a single hotel with just two room types, it's no wonder! 🤯 How are you dealing with this content chaos? Share your thoughts! #hospitalitytech #hoteltech #distribution #hotelierlife #contentmanagement #hoteliers #conttessa #h2c

#TipTuesday: Keep your website fresh. 💻 Regularly update your website - a dynamic and regularly updated website is the cornerstone of a successful hotel revenue strategy. It serves as the first point of contact for potential guests, making it crucial to provide a seamless booking experience and showcase the unique value your hotel offers. Ensure your website is a visually appealing and informative hub by consistently updating it with captivating content, high-quality images, and current promotions. This not only captures the interest of your audience but also fosters a sense of relevance and engagement. A well-maintained website not only aids in converting visitors into bookings but also reinforces your brand image. Stay ahead in the competitive landscape by making your online presence a reflection of your commitment to excellence in hospitality. #AlyWeeConsulting #HotelRevenueMasters #RevenueConsultant #RevenueManagement #AssetManagement #HotelManagement #RevenueSuccess #RevenueStrategy #TipTuesday  #WebsiteUpdate

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Imagine you’re planning a trip and looking for the perfect hotel. Instead of sifting through endless websites, a chatbot swoops in like a travel-savvy sidekick, asking about your preferences and swiftly presenting you with the ideal options. It’s like having a personal concierge in your pocket! Full article link - https://lnkd.in/d_Xc8jy9 #content #ContentCreation #memepage #emojis #DigitalDelight #ShortAndSweet #QuickFixDelight #TinyTales #DigitalSnacktime #ShortButSweet #DigitalDelicacies #TinyMomentsBigImpact #ShirkesByteStories #shirkesmedia

Hospitality professionals, the future of digital marketing is personalization. How quickly and fully brands embrace this evolution is dictating which hotels stagnate and which grow market share. (More on personalization here: https://lnkd.in/gTPTYvW2) Our native #LinkedIn newsletter offers original #hospitality industry insights from leaders in the #hotel and resort digital marketing space. Subscribe to "UNPACKING with Screen Pilot": https://lnkd.in/gV5QqbBX #MarketingMindfulness #HotelMarketing #travelindustry #hospitalitymarketing #travelandtourism #digitalmarketing #hotelwebsite #HotelBranding #Personalization #DigitalMarketing #WebsitePersonalization

Crafting Memorable Guest Experiences in Hospitality. In hospitality, first impressions are visual. From stunning menus to engaging social media content, great design sets the tone for your guest experience and reflects the quality of your services. Let’s collaborate to make your brand the preferred choice for travelers and diners.

Personalisation is a waste of time if you aren't doing the basics right. When we review content on live hotel websites or apps we find broken links, outdated information and references to events that have come and gone. Content is created to inspire bookings and enhance guest experience through local recommendations. Intentions are good but time takes its toll soon after the content is published. Ensuring that these errors don't occur, and potential guests are shown accurate information, should be the baseline. Only then is it worth making rich visual content, catering to all types of travellers and occasions and personalising what content is shown, to whom and when. If you're striving for a 5, as you should be, you need to get to 0 first. #traveltech #personalization #hoteltech #guestexperience

What is the first goal of digital marketing for hotels? Turning viewers into guests At For Digital Sakes this is our goal. Every piece of content we produce has this final objective. On that note, let’s ask ourselves: What is the highest earner for hotels? Rooms of course. Yes, as simple as that. Rooms are generally the most profitable earners for hotels.  Yet we rarely see them in the content. Worst yet, we never see Room Tour videos on hotels' websites.. which is at that final point of purchase consideration. And we are all aware that video is where the most attention is Still not everyone is investing in it. We drive those extra steps in the marketing funnel through Strategic Video Room Tours and these game-changer assets drive up to 67% conversion! If you want to see what it could look like for your brand or property drop me a message👇 #strategicroomtours #roomtours #strategicvideoroomtours #videoroomtours

Did you know that a staggering 57% of hotel bookings happen online?🤔 Modern hoteliers are leveraging content marketing and social media to attract and retain guests through engaging, informative content. By humanizing their brands and showcasing their hotels' unique qualities, these forward-thinking business owners understand the importance of providing value to their target audience. A strong digital marketing strategy can significantly impact a hotel's success. By driving quality traffic to the website, improving search engine rankings, and highlighting local attractions and events, hotels can attract potential guests and encourage bookings.  Would you like to explore the benefits of content marketing for hotels in more detail? Send us a DM! #RelianceHospitality #hospitalitymanagement #hospitalityindustry #hotelier #hotelindustry

The world of content in hospitality is changing rapidly. Content can drive home a hotel's story to potential guests but curating a large volume of photos, videos and more that align with the myriad requirements of various booking channels and meet increased guest expectations can be a challenge. How can hotels keep up? Some key elements of a winning strategy:   🔹 Utilize technology that helps manage images, content, and translations 🔹 Create reusable content that is distributed across multiple channels 🔹 Audit content frequently 🔹 Collect constant feedback to address any shortcomings To read more about how hotels can successfully approach their content strategy check out Anson Lau's latest Insights article here: https://lnkd.in/e_irPg_R #shiji #hospitalitytechnology #content