Meet the new PETERMAYER brand, bringing joy forward and never looking back ✨ learn more about our new positioning at our refreshed company website peteramayer.com
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At Newell Brands, Passion for Winning is one of the five core values that help us drive innovation, inclusion and high performance across our teams. We define this value as maintaining a consumer focus by advocating for our consumers’ wants and needs, outperforming our competition, exhibiting a sense of urgency, moving with speed and agility, having a learning mindset, and continuously seeking to upskill and improve. For Melanie Huet, our President of Brand Management & Innovation, and her teams, Passion for Winning is integral at every step. Learn more in this video!
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SME IIT Jodhpur 2024-26 |M.G.M's Jawaharlal Nehru College of Engineering 2020-24 | CAT Percentile 96.66
In mid-August, our team—Kaushik Dahiwale, Abhishek Singh, Shubham Chandrakar, Yash Garud, and Shubrottam Kumar—undertook a detailed case study on Tanishq and its sub-brand Tanishq Gold Plus. We aimed to evaluate their market positioning, marketing strategies, and overall competitive landscape. Our research involved market analysis, competitive benchmarking, and consumer feedback to assess the strengths and weaknesses of both brands. Our findings revealed that Tanishq holds a strong position as a premium jewelry brand with solid customer loyalty. At the same time, Tanishq Gold Plus caters to a niche segment focused on high-purity gold. Despite effective strategies in place, Tanishq Gold Plus could benefit from increased brand visibility. We identified opportunities for growth in digital marketing and product innovation, along with threats from heightened competition and shifting consumer preferences. This project enhanced our marketing expertise by applying theoretical concepts to real-world scenarios. We developed a deeper understanding of strategic analysis, brand differentiation, and consumer engagement, equipping us with practical skills to tackle complex marketing challenges.
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Our platform and growing army of affiliate marketers help businesses who serve SME's generate dramatically more revenue.
Did you know that in 2017 Anheuser-Busch sold a 77 Pack of their Natural Light brand of beer? It's true and here's why they did it. The Natural Light brand was launched in 1977 so 2017 marked its fortieth anniversary. To celebrate the milestone in a way that would garner lots of publicity and word-of-mouth buzz, they came up with that HUGE innovative idea. That 77 pack is an example of a method of Purposeful Creative Thinking called MAGNIFY. To be clear, MAGNIFY doesn’t necessarily mean making something humongous in size. It could simply be magnifying existing features. For example, in 1971 Gillette introduced the Trac II razor. Prior to that every method of shaving – including the safety razor King C. Gillette invented in 1901 – had only one blade. It was the accepted norm. The Trac II doubled that and, unlike the novelty of the 77 Pack, it fundamentally and permanently transformed the world of shaving. There is a famous saying that goes, ‘build a better mousetrap and the world will beat a path to your door.’ That is not true! The only way the world will beat a path to your door is if they are AWARE of your ‘better mousetrap.’ Making folks aware is becoming increasingly difficult because, in the modern economy, marketing of all sorts is EASILY ignored. Having something that is magnified is a fabulous way to be remarkable, grab folks attention and even have them tell others. And, there is no better form of advertising than word-of-mouth, is there? Most small and mid-size companies don't have a large marketing team to design innovative strategies. But, I have something that will help. It's a copy of the the exact questions I use in developing strategies for clients and that we teach in our MAGNIFY method Purposeful Creative Thinking training. You can have it at no charge. Of course, if you want to leave the strategy design to me, I can help with that, too. If I can help in either way, comment below or DM me. #FreakingBrilliant #Creativity #Innovation #Success
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Hey Fam 👋 💙 You might already know that one of my intentions for 2024, is to have more valuable conversations. Reso recently announced a rebrand, and here's my interview with Mahmood AlSaleh discussing their growth & future plans 🚀 Listen in, I'd love to hear your thoughts! P.S. I've got something pretty cool to share with you soon, super excited to tell you! #moderation #interview #yourvoicematters
Our Managing Director, Mahmood AlSaleh, sits down for an exclusive interview to shed light on the company’s recent transformation into Reso. In this insightful conversation, Mahmood delves into the inspiration behind Reso, what the new brand signifies, and its ambitious plans for the future.
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Ok, this may be my favorite "Aumiller: On Brand" (and not just because it features my very own pink #Stanley). Watch and let us know your thoughts on the evolution of the Stanley brand. Stay up to date on our latest #branding discussions by following Lehigh Mining & Navigation.
In this installment of Aumiller on Brand, Denis Aumiller takes a look at the Stanley Quencher craze and the CEO who rejuvenated the brand by listening to the consumer. Do you have a Stanley? If you do, what color?
What Can We Learn About Branding From the Stanley Quencher?
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At Threesixty Brands, we don’t just take on projects – we build long-term partnerships. In fact, many of the brands we’ve worked with have been with us for years, and here’s why that works: 1️⃣ Trust grows over time – The longer we work together, the better we understand each other’s goals and how to achieve them. 2️⃣ Shared vision – Long-term partnerships allow us to align on a vision and work towards it over time. 3️⃣ Greater impact – We’re able to drive more value when we have a deep understanding of a brand’s long-term objectives. It’s not just about growing brands – it’s about growing together.
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Management Student | Passionate About Marketing | Sales enthusiast | Problem-Solving & Communication Skills |
Superheroes Assemble! Coca-Cola has launched a limited-edition collection featuring your favorite Marvel superheroes on cans and bottles. This collaboration is a great example of synergy between two pop culture giants. Coca-Cola, a globally recognized brand, is leveraging the immense popularity of Marvel characters to connect with consumers on an emotional level. The limited-edition packaging is a great collectible for Marvel fans, and it's sure to drive sales among both existing Coca-Cola drinkers and new customers who are fans of Marvel. Why this collaboration is effective: Brand Synergy: This collaboration brings together two of the most recognizable brands in the world. By teaming up, Coca-Cola is able to tap into Marvel's massive fanbase and generate excitement for its products. Limited Edition Appeal: The limited-edition packaging is a great way to create a sense of urgency and excitement among consumers. People are more likely to purchase a product if they know it won't be available for long. Emotional Connection: The Marvel characters on the cans and bottles create an emotional connection with consumers. People who grew up reading Marvel comics or watching Marvel movies may feel a sense of nostalgia when they see their favorite characters on a Coca-Cola can. Which hero will you choose? #marvels #cocacola #limitededition #marketing
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Transform your brand's exposure with our mouse add-ons, where every click prominently features your brand name. #OrangeMena #OrangeProduction #CorporateElegance #GiftsOfDistinction #BrandedGifting #CorporateJoy #ElevateWithOrange #GiftsThatMatter #CorporateConnections #OrangeGiftingExperience #BrandingExcellence #CorporateImpressions #CorporateCelebrations
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From Betty Crocker HERSHEY’S frosting to Taco Bell’s Doritos taco shells, we’re surrounded by brand collaborations every day. But co-branding isn’t just for the big names: Small businesses who team up can generate some serious buzz (not to mention sales). Here’s how to get in on the action — plus takeaways from some of the most successful recent brand collabs: bit.ly/3C4kIHl
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