NY LIBERTY’s Post

Here's what I believe New Balance should do with Cameron Brink: With the NBA playoffs missing many of New Balance’s stars, there’s a golden opportunity to shift focus and leverage the buzz around Cameron Brink in the WNBA (Women's National Basketball Association). As the only female basketball athlete signed with New Balance, Cameron represents a unique chance to elevate the brand’s presence in women’s sports. By spotlighting her journey and achievements, New Balance can not only celebrate diversity but also resonate with a broader audience, driving engagement and reinforcing their commitment to excellence both on and off the court. Let me know what you think! : #womeninsports #newbalance #marketing #contentstrategy #marketingstrategy #wnba #advertisment #hireme  TOGETHXR | The GIST | Just Women's Sports|

The record breaking #2024 WNBA (Women's National Basketball Association) season is worth celebrating, but what took it so long to get here? 🏀 Let’s be clear: 👉🏼The league's competitive spirit has always been fierce 🔥 👉🏼The players have always had charisma and personality, both on and off the court 😎 👉🏼The intense team rivalries? They were just as captivating years ago as they are today 🥷🏼 👉🏼The quality of the product hasn’t changed—it was outstanding then, and it remains outstanding now 😍 So, what held back the #WNBA's success for so long? 💪🏼A lack of confidence from rightsholders: The hesitance to invest in women's sports often stemmed from outdated stereotypes about marketability and profitability. Rightsholders were slow to acknowledge that the #WNBA offered an equally, compelling sports narrative, like the many male-dominated leagues. This skepticism resulted in missed opportunities for growth and revenue 🗣️A lack of vision from brands: Too many brands failed to recognize the value of aligning with a league that had all the right ingredients for fan engagement and brand loyalty. Their focus was often limited to traditional sports markets, ignoring the potential of an eager and underserved audience 📊So, what changed? The solution lay in the presence of precise, actionable #data tailored to #women’s #sports and its fanbase. With metrics that truly captured the #WNBA's value—as well as that of key players like Caitlin #Clark and Angel #Reese — brands and broadcasters finally had a clear roadmap for effective investment. This data-driven insight gave brands the confidence to commit and helped rightsholders see the league’s untapped potential. Hoping this new era of women's sports continues to drive by foresight and informed action, not by the hesitation that held it back in the past. https://lnkd.in/e5es5SBg Fearless Women WNBA (Women's National Basketball Association) @nba Sports Innovation Lab SportsPro Just Women's Sports #sportsbusiness #womenssports #womensbasketball #trends #2024

"The NCAA Women’s Championship delivered 18.9M viewers across ABC and ESPN, which marks an 89% increase in viewership year-over-year." -Deadline Women's sports have proven to be a dominant force, yet this is merely the beginning of their journey. We need to demand: ☝ Accessibility (streaming more games, less blackouts) ☝ Fair wages for all players ☝ Overall push for equality (a women's league for all of the top 10 sports) *of the 10 most popular sports in the US, around 30% DO NOT have a women's league* #womenssports #womensleague #advertising https://lnkd.in/gPzBGqza

💡 Did you know according to Nielsen, approximately 40% of adults who watch or stream live sports are women, with specific women's sports events helping boost that interest? ⚽ Longstanding success of #USWNT 🎾 Popularity of #WTA and #TennisGrandSlam events 🏀 Huge viewership increase for #NCAAW Basketball Tourney and #WNBA with players like Caitlin Clark and Angel Reese 🥇 All-time most-U.S. women participating at the #ParisOlympics (338, 53% of U.S. Total) 🎶 Elevated interest in the #NFL and #KansasCityChiefs due to the Taylor "Swift Bump", creating or drawing new fans 📈 Using the Swift Bump as an example from Nielsen, teenage girls increased their pro football viewership by 53%, while women 18-24 increased 24%. This has had a huge impact on social media, brand sponsorships, including small business within teams' communities. According to Apex Marketing, the Swift Bump has effectively generated an additional $331M in brand value for the Chiefs and NFL. 👀 Women's sports and female sports fans have influenced viewership and consumer behavior to connect with brands sponsoring or advertising in sports, such as pro football, and these brands are seeing a noticeable impact on their overall revenue. 🤑 #LiveSports #SpectrumReach

💡 Did you know according to Nielsen, approximately 40% of adults who watch or stream live sports are women, with specific women's sports events helping boost that interest? ⚽ Longstanding success of #USWNT 🎾 Popularity of #WTA and #TennisGrandSlam events 🏀 Huge viewership increase for #NCAAW Basketball Tourney and #WNBA with players like Caitlin Clark and Angel Reese 🥇 All-time most-U.S. women participating at the #ParisOlympics (338, 53% of U.S. Total) 🎶 Elevated interest in the #NFL and #KansasCityChiefs due to the Taylor "Swift Bump", creating or drawing new fans 📈 Using the Swift Bump as an example from Nielsen, teenage girls increased their pro football viewership by 53%, while women 18-24 increased 24%. This has had a huge impact on social media, brand sponsorships, including small business within teams' communities. According to Apex Marketing, the Swift Bump has effectively generated an additional $331M in brand value for the Chiefs and NFL. 👀 Women's sports and female sports fans have influenced viewership and consumer behavior to connect with brands sponsoring or advertising in sports, such as pro football, and these brands are seeing a noticeable impact on their overall revenue. 🤑 #LiveSports #SpectrumReach

💡 Did you know according to Nielsen, approximately 40% of adults who watch or stream live sports are women, with specific women's sports events helping boost that interest? ⚽ Longstanding success of #USWNT 🎾 Popularity of #WTA and #TennisGrandSlam events 🏀 Huge viewership increase for #NCAAW Basketball Tourney and #WNBA with players like Caitlin Clark and Angel Reese 🥇 All-time most-U.S. women participating at the #ParisOlympics (338, 53% of U.S. Total) 🎶 Elevated interest in the #NFL and #KansasCityChiefs due to the Taylor "Swift Bump", creating or drawing new fans 📈 Using the Swift Bump as an example from Nielsen, teenage girls increased their pro football viewership by 53%, while women 18-24 increased 24%. This has had a huge impact on social media, brand sponsorships, including small business within teams' communities. According to Apex Marketing, the Swift Bump has effectively generated an additional $331M in brand value for the Chiefs and NFL. 👀 Women's sports and female sports fans have influenced viewership and consumer behavior to connect with brands sponsoring or advertising in sports, such as pro football, and these brands are seeing a noticeable impact on their overall revenue. 🤑 #LiveSports #SpectrumReach

11 basketballers are in SportsPro & NorthStar Sports Solutions 50 Most Marketable athletes list. 7️⃣ are women 4️⃣ are men Living in the UK, I'm not often exposed to the explosive growth of the WNBA (Women's National Basketball Association) or, perhaps more importantly, the cult following that surrounds its players. Luckily, I get to sit opposite Sam Carp to solve that problem as he told me some stats from the 2024 season: 👀 Regular season viewership on ESPN up 170% 🎽 Merchandise sales up 601% 🎟️ Attendances up 48% Even better, his recent newsletter delves into why women's basketball players are so marketable, including: 🏀 The NCAA's decision to rebrand into March Madness 🤳 The impact of NIL regulations 💰 Why everything's growing, except player salaries Suddenly, the players opting out of of the CBA from 2026 onwards makes a lot more sense. It's well worth the read 👉 https://lnkd.in/e-ihWCAH

💡 Did you know according to Nielsen, approximately 40% of adults who watch or stream live sports are women, with specific women's sports events helping boost that interest? ⚽ Longstanding success of #USWNT 🎾 Popularity of #WTA and #TennisGrandSlam events 🏀 Huge viewership increase for #NCAAW Basketball Tourney and #WNBA with players like Caitlin Clark and Angel Reese 🥇 All-time most-U.S. women participating at the #ParisOlympics (338, 53% of U.S. Total) 🎶 Elevated interest in the #NFL and #KansasCityChiefs due to the Taylor "Swift Bump", creating or drawing new fans 📈 Using the Swift Bump as an example from Nielsen, teenage girls increased their pro football viewership by 53%, while women 18-24 increased 24%. This has had a huge impact on social media, brand sponsorships, including small business within teams' communities. According to Apex Marketing, the Swift Bump has effectively generated an additional $331M in brand value for the Chiefs and NFL. 👀 Women's sports and female sports fans have influenced viewership and consumer behavior to connect with brands sponsoring or advertising in sports, such as pro football, and these brands are seeing a noticeable impact on their overall revenue. 🤑 #LiveSports #SpectrumReach

Following the Super Bowl, the X League will kick off its historic fundraising round, aligning with investors wanting to make a societal and commercial impact. Here are the highlights 🔊 🏈 The momentum building behind Women's sports has never been greater. WNBA (Women's National Basketball Association) is coming off a record funding round / National Women's Soccer League (NWSL) hauls in record media rights deals - the commercial opportunity for the X League is even greater because of Football's dominance in audience and reach. 🏈 A single IP driving the entire Women's category globally from youth to professional within America's No.1 sport of Football and its built-in audience of 200m (US) with cumulative annual revenues of $25B (NCAA Division I Football + NFL). 🏈 A single-entity business model that enables our media partners, corporate partners, and investors to take ownership of the global IP vs individual clubs. 🏈 Network of over 3,500 global female athletes with unprecedented digital reach and influence. 🏈 As per NFHS, there are over 15,000+ girls currently playing Flag Football across 700 high schools. These thousands of current athletes and the millions that will follow them will seek out an aspirational destination league. 🏈 Women's Football being accredited as an Olympic sport in 2028 only accelerates X League's growth plans and the momentum building behind the sport. 🏈 Netflix announced a $5B media rights deal with WWE; in this age of rapidly ascending LIVE sports rights set accelerate with Netflix's entry, the X League will be producing 350+ LIVE games year-round across its six (6) global leagues (US, UK, Germany, Mexico, Canada, and Australia) by 2032 in addition to multiple unscripted series, podcast network, short-form digital/social, and feature films. The X League will be a media company that operates a global sports IP. 🏈 Providing NFL partners an opportunity to monetize their built-in NFL audiences outside of the NFL season. Corporate partners can now invest in growing the Women's game alongside the Men's game. It's truly #HerTurn 🚀 #history #growthegame #global #sport #football #herturn #xleague

Yesterday, we celebrated National Girls and Women in Sports Day, a day to honor the incredible achievements of female athletes and recognize the power of sports participation for women and girls. Today, ESPN highlighted Caitlin Clark, the biggest draw in college basketball, who has been selling out home and away games and driving significant increases in revenue and attention everywhere she plays. It's inspiring to see the growth and influence of female athletes and women's sports leagues getting the attention and spotlight they deserve. In fact, women's sports leagues have attracted over 1,000 additional brand partners in 2023, a 35% increase. Additionally, 7 of the top 10 athletes with the most new NIL deals are female athletes. According to Rain the Growth Agency, women's sports consumption increased 50% in the last year, and fans of women's sports are more likely to buy brands associated with female athletes. Let's continue to celebrate and empower the incredible women in sports and continue to invest in and support female athletes. #WomenInSports #GameChangers 🏆 Check out Caitlin Clark's story and the impact she's making: https://lnkd.in/ebTn36c5