https://lnkd.in/gtrXS76c
In 2001, Bob Foxhoven, a visionary crew member, approached us with a bold proposal: to create the most legendary breaking event ever, sponsored by Red Bull. The notion of Red Bull, an energy drink synonymous with extreme sports, backing a breaking/hip-hop event, seemed far-fetched. Yet, it materialized in the most unforgettable manner, setting a new benchmark for breaking events worldwide. The event's success the following year raised the bar to new heights, surpassing any expectations within the breaking community.
This experience was transformative for me, reshaping my career path entirely. Though I began my college journey as an engineering major, I quickly pivoted to marketing, driven by the events that unfolded. I launched and led an agency specializing in youth marketing with a focus on dance, which evolved into a 360 full-service marketing and advertising agency. Operating with over 20 full-time employees, I navigated both successes and challenges, learning valuable lessons about timing and the importance of valuing people along the way.
Now, 23 years after that inaugural event in 2001, I find myself at the forefront of this project for Red Bull, the very project that altered the course of my life. I am tasked with the opportunity to reinvent and revive this legendary event in the most remarkable way possible. With the event looming on the horizon, my determination to maximize this project's success has never been stronger. I'm aiming to surpass the past, to recreate history. Let's see if we can make lightning strike twice. LFG, team!
#breakingsince2001 #redbull #redbulllordsofthefloor
Senior Associate at New York Life Investment Management
2moRulon Gardner! A blast from the past. His defeat of Alexander Karelin was equally as stunning as the 1980 Miracle on Ice. Both are definitely among my most memorable sporting events.